A Market Professor’s Perspective on What Millennials DON’T Know About Marketing Carol Phillips President, Brand Amplitude, LLC Instructor, Marketing University of Notre Dame Clued In -- Or Clueless?

My Senior moment?

1987 B.C .

Hey, Professor ! I have a question!

Millennials choose different media.

Millennials ignore marketing .

Millennials: Clued in or Clueless? Failing Grade: The 10 Things College Students Don't Know About Marketing By Carol Phillips November 19, 2007

Millennials are of interest !

Gen Y: The “Echo Boom”

38% of Gen Y is non-white .

Gen Y Spending Power

Video here

Millennials are less socially conservative than other generations.

Millennials want families and careers – and think they can do it all.

Millennial Parents: Hopelessly Devoted to You

Millennials thrive in teams .

Millennials can be easily discouraged by negative feedback at work.

Millennials want a flexible, relaxed work environment.

Millennials are less suspicious , more trusting, of institutions.

Millennials respect American business

Generation Y wants to be heard .

Many feel personally responsible for making a difference in the world.

Millennials relate to teams of young people with ideals .

What are the do’s and don'ts of Millennial Marketing?

1. Don’t worry about how to make a product or its advertising relevant to college students. If it’s useful, they will believe it’s for them.

2. Don’t position a product as a luxury because despite their relative wealth, Millennials consider themselves ‘poor’.

3. Do feel free to speak to other audiences without much fear of turning off the college crowd.

Do be cautious about Facebook. Facebook is of the people, by the people, for the people.

Do be cautious about Facebook.

Facebook is

of the people,

by the people,

for the people.

5. Do mask the cost of providing the service in the cost of the accompanying product.

6. Do expect retailers to get the blame for high prices.

7. Don’t waste time substantiating claims that are likely to be dismissed anyway.

8. Do pursue product placement opportunities.

9. Do give something back when placing ads in mobile media.

10. Do focus on building brand relationships.

Millennials are different. So what?

“ Be Quick . Be Meaningful . Be Shiny .” -- Naomi Wohl, Millennial

Thank you ! Carol Phillips [email_address] www.brandamplitude.com www.millennialmarketing.blogspot.com