iPhone Applications Catch the Wave!
iPhone hits record sales in 4th Quarter 2008
Apple's iPhone Sales Success
Apple breaks ground with new business model <ul><li>Developers bypass distribution </li></ul><ul><li>Bypass inventory </li...
With so many Apps, how do you get noticed? <ul><li>Create awareness </li></ul><ul><li>Surface your App </li></ul><ul><li>I...
Macworld  #1  iPhone Content Provider <ul><li>25 years of credibility with a 96% brand awareness rate </li></ul><ul><li>Pr...
Macworld  Print Influences Purchase Nov ‘08 MPA Study on Print Effectiveness
Targeted iPhone Content  (estimated page views 1,000,000/mo) Macworld  Online Advertising Opportunities iPhone Application...
Macworld  Newsletters <ul><li>Exclusive sponsorship </li></ul><ul><li>15,000 Subscribers </li></ul><ul><li>Subscriptions u...
iPhone App Marketing Program <ul><li>iPhone App Showcase adjacent to iPhone App coverage </li></ul><ul><li>1/8 page ad $85...
iPhone App Partnership Options Silver Print  iPhone App Showcase, 1/8th page Macworld.com  (100,000 Run-of-Site impression...
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Marketing your iPhone App with Macworld

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With over 27,000 apps in the App Store, how do you get noticed? Surface, market and promote your app with Macworld.

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  • Check this affordable iphone app marketing site if you're a developer: http://isales-boost.com/services

    Increase your sales by building your app store credibility!
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  • Thank you, there are many good ideas here. For iPhone developers looking to market their app, I recently wrote an article on the secrets to breaking into the top 100. Developers are always asking how to make their apps stand out, so I hope these tips are helpful to you: http://www.marketingyourapp.com/2010/06/how-to-get-your-app-in-the-top-100/
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  • We just published a creative common study on “How to market your iPhone App”. You can read it on slideshare: http://www.slideshare.net/misteroo/how-to-market-your-app
    Feedbacks welcome!!
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  • Great classes on iPhone app development and marketing in the iStore: http://www.edisonlabs.net/
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Marketing your iPhone App with Macworld

  1. 1. iPhone Applications Catch the Wave!
  2. 2. iPhone hits record sales in 4th Quarter 2008
  3. 3. Apple's iPhone Sales Success
  4. 4. Apple breaks ground with new business model <ul><li>Developers bypass distribution </li></ul><ul><li>Bypass inventory </li></ul><ul><li>No credit card fees </li></ul><ul><li>No hosting fees </li></ul><ul><li>Developers paid monthly </li></ul><ul><li>Advertising can link directly to iTunes </li></ul>All iPhone Apps available only on iTunes
  5. 5. With so many Apps, how do you get noticed? <ul><li>Create awareness </li></ul><ul><li>Surface your App </li></ul><ul><li>Increase sales </li></ul><ul><li>Improve your iTunes ranking </li></ul>Develop brand recognition and reach customers outside of the App Store
  6. 6. Macworld #1 iPhone Content Provider <ul><li>25 years of credibility with a 96% brand awareness rate </li></ul><ul><li>Provides the iPhone content our readers rely on - trusted, unbiased, lab-based reviews </li></ul><ul><li>Readers are early adopters and want to maximize their investment </li></ul><ul><li>Readers are purchase influencers (give product advice to an average of five people) </li></ul>
  7. 7. Macworld Print Influences Purchase Nov ‘08 MPA Study on Print Effectiveness
  8. 8. Targeted iPhone Content (estimated page views 1,000,000/mo) Macworld Online Advertising Opportunities iPhone Application Guide (estimated page views 200,000/mo)
  9. 9. Macworld Newsletters <ul><li>Exclusive sponsorship </li></ul><ul><li>15,000 Subscribers </li></ul><ul><li>Subscriptions up 66% from last year </li></ul>Opportunity to sponsor weekly iPhone eNewsletter
  10. 10. iPhone App Marketing Program <ul><li>iPhone App Showcase adjacent to iPhone App coverage </li></ul><ul><li>1/8 page ad $850 </li></ul><ul><li>1/4 page ad $1,700 </li></ul><ul><li>Elements include: </li></ul><ul><li>App logo </li></ul><ul><li>Title, copy & URL to App Store </li></ul>Macworld Online Macworld Magazine <ul><li>Online campaign launches with print issue </li></ul><ul><li>iPhone App “Run of Site” CPM special: </li></ul><ul><li>728x90 $5 </li></ul><ul><li>160x600 $7.50 </li></ul><ul><li>336x280 $10 </li></ul><ul><li>$500 minimum spend </li></ul>(cost per thousand impressions)
  11. 11. iPhone App Partnership Options Silver Print iPhone App Showcase, 1/8th page Macworld.com (100,000 Run-of-Site impressions) $1350* <ul><li>Gold </li></ul><ul><li>Print </li></ul><ul><li>iPhone App Showcase, 1/8th page </li></ul><ul><li>iPhone/iPod newsletter </li></ul><ul><li>Macworld.com </li></ul><ul><li>iPhone Application Guide </li></ul><ul><li>iPhone Topic Area </li></ul><ul><li>Run-of-Site impressions </li></ul><ul><li>(approx 200,000 impressions) </li></ul><ul><li>$3500* </li></ul><ul><li>Platinum </li></ul><ul><li>Print </li></ul><ul><li>iPhone App Showcase, 1/4 page </li></ul><ul><li>iPhone/iPod newsletter </li></ul><ul><li>Macworld.com </li></ul><ul><li>iPhone Application Guide </li></ul><ul><li>iPhone Topic Area </li></ul><ul><li>Run-of-Site impressions </li></ul><ul><li>(approx 900,000 impressions) </li></ul><ul><li>$10,000* </li></ul>Campaigns elements may be customized Create awareness Surface your app Increase sales Improve your iTunes ranking *per month Contact: Carol Johnstone 415/978-3390 [email_address]

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