Marketing your iPhone App with Macworld

iPhone Applications Catch the Wave!

iPhone hits record sales in 4th Quarter 2008

Apple's iPhone Sales Success

Apple breaks ground with new business model

Developers bypass distribution

Bypass inventory

No credit card fees

No hosting fees

Developers paid monthly

Advertising can link directly to iTunes

All iPhone Apps available only on iTunes

With so many Apps, how do you get noticed?

Create awareness

Surface your App

Increase sales

Improve your iTunes ranking

Develop brand recognition and reach customers outside of the App Store

Macworld #1 iPhone Content Provider

25 years of credibility with a 96% brand awareness rate

Provides the iPhone content our readers rely on - trusted, unbiased, lab-based reviews

Readers are early adopters and want to maximize their investment

Readers are purchase influencers (give product advice to an average of five people)

Macworld Print Influences Purchase Nov ‘08 MPA Study on Print Effectiveness

Targeted iPhone Content (estimated page views 1,000,000/mo) Macworld Online Advertising Opportunities iPhone Application Guide (estimated page views 200,000/mo)

Macworld Newsletters

Exclusive sponsorship

15,000 Subscribers

Subscriptions up 66% from last year

Opportunity to sponsor weekly iPhone eNewsletter

iPhone App Marketing Program

iPhone App Showcase adjacent to iPhone App coverage

1/8 page ad $850

1/4 page ad $1,700

Elements include:

App logo

Title, copy & URL to App Store

Macworld Online Macworld Magazine

Online campaign launches with print issue

iPhone App “Run of Site” CPM special:

728x90 $5

160x600 $7.50

336x280 $10

$500 minimum spend

(cost per thousand impressions)

iPhone App Partnership Options Silver Print iPhone App Showcase, 1/8th page Macworld.com (100,000 Run-of-Site impressions) $1350*

Gold

Print

iPhone App Showcase, 1/8th page

iPhone/iPod newsletter

Macworld.com

iPhone Application Guide

iPhone Topic Area

Run-of-Site impressions

(approx 200,000 impressions)

$3500*

Platinum

Print

iPhone App Showcase, 1/4 page

iPhone/iPod newsletter

Macworld.com

iPhone Application Guide

iPhone Topic Area

Run-of-Site impressions

(approx 900,000 impressions)

$10,000*

Campaigns elements may be customized Create awareness Surface your app Increase sales Improve your iTunes ranking *per month Contact: Carol Johnstone 415/978-3390 [email_address]