EMPATHY MAP for JOB SEEKER’s
by Carol-Ann BRAUN,
of the « M.US.T. » team.
Design Thinking MOOC, Venture Lab.
A social dynamic
Assumption : the problems faced by a college
grad looking for a job cannot be grasped only
from the job applicant’s perspective.
What about employers ? How do their needs
impact the way in which a job applicant
proceeds ? Doesn’t « who she is » and « what
she can do” depend on « how others see her »
and « what they expect of her ? »
Empowering job applicants
• An employer’s needs are real and can vary
greatly from one company to another.
• Defining an employer’s expectations is
essential to finding the right job « fit ».
• The job applicant is not a passive cog, but an
active part of a dialogue, a negotiation…
• Designing a job means understanding the job
Empathy map for a potential
source of employment…
• As a potential employer faced with the
reality of “no one job to be done”, “no one
salary to provide” and “no market”, how
could one go about creating a new set of “job
rewards” that would motivate a pool of
talented young people to organize
themselves spontaneously so as to
contribute, turn by turn, in a not for profit
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