Adam japko sherparesults

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  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
  • Adam japko sherparesults

    1. 1. DigitalSherpa Social Media Solution: Proven, Powerful Internet Marketing Service Increases Search Traffic to Blog/Website Grows Overall Web Traffic Builds Community and Engagement Increases Paths for Prospects to Discover You = Leads Adam Japko President, DigitalSherpa Editor and Publisher WineZag www.wine-zag.com
    2. 2. There Are Two Legitimate Social Media Marketing Paths for Property Managers <ul><li>People You Already Know: </li></ul><ul><li>Social Networking </li></ul><ul><li>Resident engagement </li></ul><ul><li>Social network (FB) focused </li></ul><ul><li>Blog as community tool </li></ul><ul><li>Feature engaged resident exp. </li></ul><ul><li>Primary focus: Retain residents and showcase resident experience as rental tool </li></ul><ul><li>People You Want to Know But Don’t Yet Know: </li></ul><ul><li>Content Marketing </li></ul><ul><li>Active apartment hunters search lots of stuff, lots of opportunities to be found </li></ul><ul><li>Content marketing allows active renters to find the information they want… and you….simultaneously </li></ul><ul><li>Social networks (FB) primarily used to distribute content that live on web </li></ul><ul><li>Blog content marketing builds own audience of new prospects through keyword build up </li></ul><ul><li>Blog content drives website results through increased keywords and organic search results </li></ul><ul><li>Primary focus: New residents </li></ul>
    3. 3. Social Networking and Carter-Haston: Significant Effort, Powerful Resident Engagement
    4. 4. Looking Beyond Community Residents: Pingdom Confirms Prospects Active on Social Networks: Average Facebo ok user: 44 Years-old
    5. 5. Social Content Sharing Radically Changed Consumer Web Habits
    6. 6. <ul><li>De facto </li></ul><ul><li>blog based </li></ul><ul><li>social content </li></ul><ul><li>marketing </li></ul><ul><li>system emerges </li></ul><ul><li>Sets up integration </li></ul><ul><li>of traditional web </li></ul><ul><li>and social web for </li></ul><ul><li>internet marketers </li></ul>Web site Facebook Twitter Other Soc. Id’s Blog
    7. 7. Evidence That Content Marketing System Works to Drive Web Traffic
    8. 8. <ul><li>Apartmentfinder.com traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign </li></ul><ul><li>Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment </li></ul>
    9. 9. <ul><li>Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch </li></ul><ul><li>258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic </li></ul>
    10. 16. Commercial Real Estate Broker Drives Personal Brand www.realpropertyalpha.com
    11. 18. marketwise.com
    12. 23. Found in large search stream…..
    13. 24. <ul><li>Benefits from long tail searches </li></ul><ul><li>Trusted site/blog </li></ul><ul><li>Consistent topics </li></ul><ul><li>Keywords and language matter </li></ul>
    14. 25. Audience building for “Web Only” brand with nothing to sell but free content
    15. 26. Content Marketed Across Social Platforms
    16. 31. Community Sherpa Getting Focused on Producing Search Friendly Content <ul><li>Google (and Bing) have a strong focus on Content </li></ul><ul><li>Not Just any Content: “Relevant” content is “Unique” and “Engaging” </li></ul><ul><li>A single, high quality blog post is worth a thousand low-quality blog posts </li></ul>
    17. 32. Steady Addition of Content Builds Prospects and Leads Via Search
    18. 33. While traffic and visitors can be erratic, search traffic is a powerful and reliable deliverable of social content marketing
    19. 34. Bainbridge Social Media Footprint
    20. 36. “ Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.” - Jared Miller, VP of Marketing <ul><li>Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites </li></ul><ul><li>10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100% </li></ul><ul><li>As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising </li></ul>

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