Some important information you should know about Brazil -
Fast Fact• Monetary unit:Real• Major industries:Textiles and other consumergoods, shoes, chemicals• Primary Trading Partners:United States, Argentina, theNetherlands, China, Germany, Mexico, Nigeria, Japan.
Exportation and ImportationKey Exports• Iron ore• Soybean bran• Orange juice• FootwearKey Imports• Capital goods• Chemical products• Oil• Electricity
Major cities, language and religion Major cities • Brazilia • São Paulo • Rio de Janeiro • Belo Horizonte Languages • Portuguese (the official language) • Spanish • English • French Religion • 90%, Roman Catholic
Greetings• Shake hands upon meeting. When leaving a small group, shake hands with all who are present.• When greeting, good friends often embrace. Women often kiss each other on alternating cheeks.• Brazilians tends to use first names, but do not do so until you are asked.• A common greeting is Come vai? (How are you?)• Bring plenty of business cards.
Conversation • Brazilians enjoy talking about their country’s rapid development, its industry, and the natural resources of the country, including the beautiful beaches. • Soccer is the national sport. • Be expressive in your speech. Brazilians enjoy conversation and are likely to be very expressive and passionate in their viewpoints. Brazilians are comfortable with showing emotion and enjoy good jokes and love to laugh. • Don’t ask personal questions (such as age or salary). Don’t be surprised, however, if you are asked personal questions. • Your counterpart may be only about one foot from you if you are talking while standing up.
Sensitivities• Avoid talking about politics or religion• Avoid voicing your opinions on the deforestation of Brazilian forests.• Avoid speaking Spanish to Brazilians; this may be offensive even though they understand the language.• Avoid using the American “okay” sign, with the thumb and index finger forming a circle. This is an obscene gesture in Brazil.
Key Negotiating Pointers• Brazilians like to bargain• Be punctual for your negotiating session, though your counterpart will probably arrive a few minutes after the appointed time. An exception is in Sao Paulo, where punctuality is practiced.• Negotiators are likely to move at a fast pace in São Paulo than in other parts of Brazil.• Be aware that some use of phony facts may occur at the early stages of the negotiation.• Brazilians expect deception among negotiators who do not know one other.• Get a written agreement.• Speak English or use an interpreter unless you speak Portuguese.
Business Entertainment Guidelines • Meals are considered to be a social event. Business is occasionally discussed during meals in Sao Paulo or Rio. • If you are invited to a private home for dinner, bring a small gift such as Candy, wine, or small figurine. • In restaurants, the check is requested with the phrase A conta, por favor. Tips are usually included in the bill. If not, 10 to 15 percent is appropriate.
Table Manners and Food• Avoid touching food with your fingers while eating. Wipe your mouth before taking a drink.• Conversation after a meal often takes place over a cup of strong black coffe (cafezinho).• In Rio, the favorite dish is feijoada, consisting of black beans with beef, pork, sausage, tongue, and - -- yes --- sometimes a pig´s ears, nose and tail. Fejoido is the Brazilian national dish.• A favorite national drink is caipirnha, a tasty drink made with pinga (sugar cane liquor), sugar and lemon.
Gender Issues• Overall, international businesswomen find a favorable business climate in Brazil.• There is less machismo in Brazil than Mexico. Brazilian women often fill professional jobs in education, medicine, and journalism, and are sometimes small-business owners. Brazilian women are slowly starting to attain managerial positions.• Brazilian men tend to stare at and make comments about women passing by on the street.
Also Remember This …• Brazil is a good long-term market with almost 190 million people. It has the largest economy in Latin America, and has the eight largest economies in the world. U.S. goods are highly valued and south after, and there is generally a positive attitude about doing business with the United States.• Brazil is going through several economic reforms, focusing on privatization, reducing corruption and the historically high inflation, and other areas.
• The Brazilian economy has been helped by substantial foreign investment in the past few years.• Although Brazil has large oil reserves, it must import about one-fourth of its oil because it lacks oil-refining capacity.• Carnaval, a five-day festival preceding Ash Wednesday, is a world-famous event in Rio de Janeiro, and is celebrated throughout Brazil.
Enterprise Is a Brazilian-born company, which produces and markets cosmetics (creams, perfumes, soaps, makeup, oils, hair products, etc..) throughout Latin America. It is characterized by the quality of their products, care governing their production chain, and especially by the constant concern for the environment and its protection.Address: Col. Florida #24. 09678 Distrito Federal.Telephone: 54255498 Website : www.natura.com.br
Intelbras is a producer of telephones and privatetelephone systems. Intelbras headquarters are inSao Jose, Brazil and the company also operates inthe rest of Latin America, Europe and the UnitedStates.
Case• Coppel is trying to expand its market to Brazil and, as a primary task; they need to send someone to negotiate with Brazilian investors who have shown interest in opening a new branch in the city of São Paulo.• With a degree in International Business, you have been “The Chosen One”. Although you have experience working with local people, this is your first international negotiation and you want to make your best to succeed.• The problems are that you do not know anything of Portuguese and, also, you are not familiarized with the Brazilian culture. For that reason, you have decided to meet up with your friend Frank to ask him some questions and advices.