TERUEL 2.0,  SOCIAL MEDIA BEST   PRACTICES. Trysil 24-05-2011 Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)
TERUEL, ARAGON, SPAIN. <ul><li>Teruel  is a province located in the Northeast of Spain, Aragon Region.  </li></ul>Policies...
We need to communicate! <ul><li>Internet  is a great opportunity, an open window to the world!  </li></ul><ul><li>Teruel n...
In Teruel, since last year: <ul><li>We communicate, we are connected, we share, we cooperate, using more and more social m...
In Spain, we socialize! Policies against  depopulation in  mountain areas 10. Marca 11. El Mundo 12. El País 13. MSN 14. T...
In Spain, we socialize! Policies against  depopulation in  mountain areas
Web 2.0 in Spain, what we use the most for business? Policies against  depopulation in  mountain areas <ul><li>BLOGS </li>...
Training , the key point: <ul><li>Teruel Chambers of Commerce frequently organise training courses to learn more about the...
<ul><li>I´ve trained about 150 entrepreneurs and I´ve supported more than 40 intersting web 2.0 projects </li></ul>My expe...
My experience in the last few months: Policies against  depopulation in  mountain areas
Policies against  depopulation in  mountain areas II Forum  “ Teruel is Tourism ”   (by Diputación de Teruel) <ul><li>Dedi...
In  Teruel , what do we use the most apart from personal purposes? Policies against  depopulation in  mountain areas <ul><...
Policies against  depopulation in  mountain areas TERUEL 2.0 SOME OF THE MOST INTERESTING SOCIAL MEDIA INITIATIVES
Policies against  depopulation in  mountain areas TERUEL 2.0, succesful experiences HAM FROM TERUEL  IS ALSO VERY ACTIVE I...
“ MATARRANYA CONECTA ” : NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: discussion broadcasted by streaming ...
TERUEL 2.0, succesful experiences http:// www .casamata. net / : FOODS FROM TERUEL,  CASA MATA , international and social ...
TERUEL 2.0, succesful experiences OUR MOST SOCIAL HOTEL:  LA TRUFA NEGRA  “BLACK TRUFFLE HOTEL”:  http:// www . latrufaneg...
TERUEL 2.0, succesful experiences NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES:  http:// www . elrincondelatalega .es   Po...
IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE  STREAMING  (LIVE TV):  http:// fabricadesol...
TERUEL 2.0, succesful experiences <ul><li>@JaviSolfa , and  @rincon_talega  represent two energetic entrepreneurs in rural...
ADVENTURE, WALKING HOLIDAYS... MAESTREX , one of our most international and social practice about rural tourism,  http:// ...
TERUEL 2.0, succesful experiences NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT:  http:// participa...
TERUEL 2.0, succesful experiences TO RETURN TO A RURAL TERRITORY  by Joaquim Braulio (Tronchón), very active person defend...
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas NETWORK FOR  CYCLING  LOVERS BELONGING...
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas PALENTEOLOGY AND  DINOSAURS  are socia...
TERUEL 2.0, succesful experiences GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE  SHOPS, CAFETERIAS, ETC. ... MUÑ...
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas <ul><li>VOLUMEN, women fashion shop </...
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas <ul><li>MOTORLAND,  www.motorlandarago...
We are waiting for you, we are social Teruel! Policies against  depopulation in  mountain areas Thank you very much for yo...
SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).
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SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).

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Mi presentación para el congreso de marketing territorial que se organiza en Trysil, Noruega, la semana del 23 de mayo de 2011, dentro de las actividades del programa europeo PADIMA (Policies Against Depopulation in Mountain Areas), representando a la Diputación de Teruel, Jefe de Filas del proyecto.

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  • Broadcast on the social media
  • Amigos de Motorland Teruel, más de 13.000 personas
  • SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).

    1. 1. TERUEL 2.0, SOCIAL MEDIA BEST PRACTICES. Trysil 24-05-2011 Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)
    2. 2. TERUEL, ARAGON, SPAIN. <ul><li>Teruel is a province located in the Northeast of Spain, Aragon Region. </li></ul>Policies against depopulation in mountain areas
    3. 3. We need to communicate! <ul><li>Internet is a great opportunity, an open window to the world! </li></ul><ul><li>Teruel needs more visibility and positioning on Internet! </li></ul><ul><li>Web 2.0 provides people and institutions with useful tools to communicate, to share, to conversate, to cooperate,to promote our territory, our business, our culture, capacities, etc.... </li></ul>Policies against depopulation in mountain areas
    4. 4. In Teruel, since last year: <ul><li>We communicate, we are connected, we share, we cooperate, using more and more social media tools... </li></ul><ul><li>Some representative 2.0 good practices are on: </li></ul><ul><ul><li>Food industries </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Institutions and Organisations </li></ul></ul><ul><ul><li>Culture and Traditions </li></ul></ul>Policies against depopulation in mountain areas
    5. 5. In Spain, we socialize! Policies against depopulation in mountain areas 10. Marca 11. El Mundo 12. El País 13. MSN 14. TUENTI
    6. 6. In Spain, we socialize! Policies against depopulation in mountain areas
    7. 7. Web 2.0 in Spain, what we use the most for business? Policies against depopulation in mountain areas <ul><li>BLOGS </li></ul><ul><li>WIKI SPACES AND PLATFORMS TO SHARE KNOWLEDGE </li></ul><ul><li>PURE SOCIAL NETWORKS </li></ul><ul><ul><li>FACEBOOK </li></ul></ul><ul><ul><li>YOUTUBE </li></ul></ul><ul><ul><li>TWITTER </li></ul></ul><ul><ul><li>LINKEDIN </li></ul></ul><ul><ul><li>TUENTI </li></ul></ul><ul><ul><li>PICASA AND FLICKER </li></ul></ul><ul><ul><li>FOURSQUARE </li></ul></ul><ul><li>SPECIFIC SOCIAL NETWORKS </li></ul>
    8. 8. Training , the key point: <ul><li>Teruel Chambers of Commerce frequently organise training courses to learn more about the professional 2.0 tools. </li></ul><ul><ul><li>SATIPYME, EXPORTEC Programs assist companies to develop their 2.0 strategies. </li></ul></ul><ul><ul><li>They also offer consultancy to start with their 2.0 communication in Internet. </li></ul></ul>Policies against depopulation in mountain areas
    9. 9. <ul><li>I´ve trained about 150 entrepreneurs and I´ve supported more than 40 intersting web 2.0 projects </li></ul>My experience in the last few months: Policies against depopulation in mountain areas
    10. 10. My experience in the last few months: Policies against depopulation in mountain areas
    11. 11. Policies against depopulation in mountain areas II Forum “ Teruel is Tourism ” (by Diputación de Teruel) <ul><li>Dedicated to Internet and web 2.0 opportunities. More than 120 professionals attended the congress and conferences. </li></ul>
    12. 12. In Teruel , what do we use the most apart from personal purposes? Policies against depopulation in mountain areas <ul><li>FACEBOOK </li></ul><ul><li>YOUTUBE </li></ul><ul><li>PICASA AND FLICKER </li></ul><ul><li>SPECIFIC NETWORKS FOR TOURISM </li></ul><ul><li>BLOGS </li></ul><ul><li>TWITTER </li></ul><ul><li>LINKEDIN </li></ul>
    13. 13. Policies against depopulation in mountain areas TERUEL 2.0 SOME OF THE MOST INTERESTING SOCIAL MEDIA INITIATIVES
    14. 14. Policies against depopulation in mountain areas TERUEL 2.0, succesful experiences HAM FROM TERUEL IS ALSO VERY ACTIVE IN FACEBOOK, TWITTER AND YOUTUBE: www . jamondeteruel . com http:// dojamondeteruel . blogspot . com
    15. 15. “ MATARRANYA CONECTA ” : NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: discussion broadcasted by streaming and live conection with Barcelona and Valencia Aragon´s social centers. Twitter conversation: #matarranya20 TERUEL 2.0, succesful experiences VIDEO: http:// vimeo . com /23722003
    16. 16. TERUEL 2.0, succesful experiences http:// www .casamata. net / : FOODS FROM TERUEL, CASA MATA , international and social website. Policies against depopulation in mountain areas
    17. 17. TERUEL 2.0, succesful experiences OUR MOST SOCIAL HOTEL: LA TRUFA NEGRA “BLACK TRUFFLE HOTEL”: http:// www . latrufanegra . com (original social network for trekking lovers...)
    18. 18. TERUEL 2.0, succesful experiences NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES: http:// www . elrincondelatalega .es Policies against depopulation in mountain areas
    19. 19. IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE STREAMING (LIVE TV): http:// fabricadesolfa . com / TERUEL 2.0, succesful experiences
    20. 20. TERUEL 2.0, succesful experiences <ul><li>@JaviSolfa , and @rincon_talega represent two energetic entrepreneurs in rural areas, working very hard to promote Teruel tourism in Matarraña and Albarracín. They push their colleagues to become more active in social media to increase their territory positioning in Internet (SEO) and in the social media (SMO). </li></ul><ul><li>@somosMatarranya , @aetsa are the tourism companies Associations in Matarranya and Albarracin areas, and they are very active too, promoting their territories as excelent tourist destination, organizing plenty of 2.0 events... </li></ul>For micology lovers... Policies against depopulation in mountain areas
    21. 21. ADVENTURE, WALKING HOLIDAYS... MAESTREX , one of our most international and social practice about rural tourism, http:// www . maestrex .es TERUEL 2.0, succesful experiences
    22. 22. TERUEL 2.0, succesful experiences NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT: http:// participacionruralviva . ning . com / Policies against depopulation in mountain areas
    23. 23. TERUEL 2.0, succesful experiences TO RETURN TO A RURAL TERRITORY by Joaquim Braulio (Tronchón), very active person defending rural territories opportunities. Policies against depopulation in mountain areas
    24. 24. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas NETWORK FOR CYCLING LOVERS BELONGING TO A MONDIAL NETWORK : http:// www . pedalesdelosports . org
    25. 25. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas PALENTEOLOGY AND DINOSAURS are social with DINOPOLIS: http:// www . dinopolis .es
    26. 26. TERUEL 2.0, succesful experiences GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE SHOPS, CAFETERIAS, ETC. ... MUÑOZ , www . dulcesdeteruel . com
    27. 27. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas <ul><li>VOLUMEN, women fashion shop </li></ul><ul><li>BLACK, shoes </li></ul><ul><li>DRU, hairdressers and stylists </li></ul><ul><li>BAJO ARAGON OPTICIANS </li></ul><ul><li>CHAMBER OF COMMERCE </li></ul><ul><li>Organized at Chamber of Commerce the collaborative event: </li></ul><ul><li>“ TOTAL LOOK ATELIER” </li></ul><ul><li>Broadcast on the social media </li></ul>
    28. 28. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas <ul><li>MOTORLAND, www.motorlandaragon.com </li></ul><ul><li>CAI VOLLEYBALL TERUEL, www.voleibolteruel.com </li></ul><ul><li>MEDIA : DIARIO DE TERUEL, www.diariodeteruel.es , and many others... </li></ul><ul><li>TERNASCO DE ARAGON : www.ternasco.com.es </li></ul><ul><li>ARAMON : JAVALAMBRE AND VALDELINARES ski areas: www.aramon.es </li></ul><ul><li>ACEROS DE HISPANIA: www.aceros-de-hispania.com </li></ul><ul><li>LIBRERÍA SERRET: www.serretllibres.com </li></ul><ul><li>BODAS DE ISABEL FONDATION: www.bodasdeisabel.com </li></ul><ul><li>APARTAMENTOS VALDELINARES: www.apartamentosvaldelinares.es </li></ul><ul><li>MERMELADA EL ABABOL , THE PLEASURE TO EAT FRUITS (FB) </li></ul><ul><li>ASEMPAZ : Companies located at the La Paz industrial area in Teruel, www.asempaz.org </li></ul>
    29. 29. We are waiting for you, we are social Teruel! Policies against depopulation in mountain areas Thank you very much for your attention!.
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