SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).

TERUEL 2.0, SOCIAL MEDIA BEST PRACTICES. Trysil 24-05-2011 Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)

TERUEL, ARAGON, SPAIN.
Teruel is a province located in the Northeast of Spain, Aragon Region.
Policies against depopulation in mountain areas

We need to communicate!
Internet is a great opportunity, an open window to the world!
Teruel needs more visibility and positioning on Internet!
Web 2.0 provides people and institutions with useful tools to communicate, to share, to conversate, to cooperate,to promote our territory, our business, our culture, capacities, etc....

In Teruel, since last year:
We communicate, we are connected, we share, we cooperate, using more and more social media tools...
Some representative 2.0 good practices are on:
Food industries
Tourism
Institutions and Organisations
Culture and Traditions

In Spain, we socialize! Policies against depopulation in mountain areas 10. Marca 11. El Mundo 12. El País 13. MSN 14. TUENTI

In Spain, we socialize! Policies against depopulation in mountain areas

Web 2.0 in Spain, what we use the most for business? Policies against depopulation in mountain areas
BLOGS
WIKI SPACES AND PLATFORMS TO SHARE KNOWLEDGE
PURE SOCIAL NETWORKS
FACEBOOK
YOUTUBE
TWITTER
LINKEDIN
TUENTI
PICASA AND FLICKER
FOURSQUARE
SPECIFIC SOCIAL NETWORKS

Training , the key point:
Teruel Chambers of Commerce frequently organise training courses to learn more about the professional 2.0 tools.
SATIPYME, EXPORTEC Programs assist companies to develop their 2.0 strategies.
They also offer consultancy to start with their 2.0 communication in Internet.

I´ve trained about 150 entrepreneurs and I´ve supported more than 40 intersting web 2.0 projects
My experience in the last few months: Policies against depopulation in mountain areas

My experience in the last few months: Policies against depopulation in mountain areas

Policies against depopulation in mountain areas II Forum “ Teruel is Tourism ” (by Diputación de Teruel)
Dedicated to Internet and web 2.0 opportunities. More than 120 professionals attended the congress and conferences.

In Teruel , what do we use the most apart from personal purposes? Policies against depopulation in mountain areas
FACEBOOK
YOUTUBE
PICASA AND FLICKER
SPECIFIC NETWORKS FOR TOURISM
BLOGS
TWITTER
LINKEDIN

Policies against depopulation in mountain areas TERUEL 2.0 SOME OF THE MOST INTERESTING SOCIAL MEDIA INITIATIVES

Policies against depopulation in mountain areas TERUEL 2.0, succesful experiences HAM FROM TERUEL IS ALSO VERY ACTIVE IN FACEBOOK, TWITTER AND YOUTUBE: www . jamondeteruel . com http:// dojamondeteruel . blogspot . com

“ MATARRANYA CONECTA ” : NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: discussion broadcasted by streaming and live conection with Barcelona and Valencia Aragon´s social centers. Twitter conversation: #matarranya20 TERUEL 2.0, succesful experiences VIDEO: http:// vimeo . com /23722003

TERUEL 2.0, succesful experiences http:// www .casamata. net / : FOODS FROM TERUEL, CASA MATA , international and social website. Policies against depopulation in mountain areas

TERUEL 2.0, succesful experiences OUR MOST SOCIAL HOTEL: LA TRUFA NEGRA “BLACK TRUFFLE HOTEL”: http:// www . latrufanegra . com (original social network for trekking lovers...)

TERUEL 2.0, succesful experiences NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES: http:// www . elrincondelatalega .es Policies against depopulation in mountain areas

IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE STREAMING (LIVE TV): http:// fabricadesolfa . com / TERUEL 2.0, succesful experiences

TERUEL 2.0, succesful experiences
@JaviSolfa , and @rincon_talega represent two energetic entrepreneurs in rural areas, working very hard to promote Teruel tourism in Matarraña and Albarracín. They push their colleagues to become more active in social media to increase their territory positioning in Internet (SEO) and in the social media (SMO).
@somosMatarranya , @aetsa are the tourism companies Associations in Matarranya and Albarracin areas, and they are very active too, promoting their territories as excelent tourist destination, organizing plenty of 2.0 events...
For micology lovers... Policies against depopulation in mountain areas

ADVENTURE, WALKING HOLIDAYS... MAESTREX , one of our most international and social practice about rural tourism, http:// www . maestrex .es TERUEL 2.0, succesful experiences

TERUEL 2.0, succesful experiences NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT: http:// participacionruralviva . ning . com / Policies against depopulation in mountain areas

TERUEL 2.0, succesful experiences TO RETURN TO A RURAL TERRITORY by Joaquim Braulio (Tronchón), very active person defending rural territories opportunities. Policies against depopulation in mountain areas

TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas NETWORK FOR CYCLING LOVERS BELONGING TO A MONDIAL NETWORK : http:// www . pedalesdelosports . org

TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas PALENTEOLOGY AND DINOSAURS are social with DINOPOLIS: http:// www . dinopolis .es

TERUEL 2.0, succesful experiences GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE SHOPS, CAFETERIAS, ETC. ... MUÑOZ , www . dulcesdeteruel . com

TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas
VOLUMEN, women fashion shop
BLACK, shoes
DRU, hairdressers and stylists
BAJO ARAGON OPTICIANS
CHAMBER OF COMMERCE
Organized at Chamber of Commerce the collaborative event:
“ TOTAL LOOK ATELIER”
Broadcast on the social media

TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas
MOTORLAND, www.motorlandaragon.com
CAI VOLLEYBALL TERUEL, www.voleibolteruel.com
MEDIA : DIARIO DE TERUEL, www.diariodeteruel.es , and many others...
TERNASCO DE ARAGON : www.ternasco.com.es
ARAMON : JAVALAMBRE AND VALDELINARES ski areas: www.aramon.es
ACEROS DE HISPANIA: www.aceros-de-hispania.com
LIBRERÍA SERRET: www.serretllibres.com
BODAS DE ISABEL FONDATION: www.bodasdeisabel.com
APARTAMENTOS VALDELINARES: www.apartamentosvaldelinares.es
MERMELADA EL ABABOL , THE PLEASURE TO EAT FRUITS (FB)
ASEMPAZ : Companies located at the La Paz industrial area in Teruel, www.asempaz.org

We are waiting for you, we are social Teruel! Policies against depopulation in mountain areas Thank you very much for your attention!.

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SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).

by Carmen Urbano on May 18, 2011

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SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel). — Presentation Transcript