SlideShare a Scribd company logo
1 of 5
Download to read offline
Q4: WHO WOULD BE THE
AUDIENCE FOR YOUR MEDIA
PRODUCT?
By Carmen Katema
TARGET AUDIENCE
 For my target audience, the age bracket I was mainly aiming
for was ages 18 and onwards.
 This decision was mainly due to the dialogue and the comedy
used in my film opening. I thought that this would be more so
understood by an older generation, as opposed to young
children.
 My film opening was inspired by television shows such as
Sherlock Holmes, Agatha Christie’s Poirot and Murder, She
Wrote, and I felt that shows such as these are often aimed
towards a more mature audience.
Younger Reader Profile:
NAME: Carly
AGE: 18
OCCUPATION:
Just finished
college, studying a
levels. On a
weekend she has a
part time job
working at Oxfam.
Just applied at
University for a
History course.
INTERESTS:
Antiques, Discoveri
ng, Photography, A
rt
Carly’s movie
preferences are
period
dramas, detective
or crime dramas.
FAVOURITE
TELEVISION
SHOWS: CSI:
Miami, Agatha
Christie’s
Poirot, Downton
Abbey, Midsomer
Murders
Older Reader Profile:
NAME: Catherine
AGE: 64
OCCUPATION:
Retired
INTERESTS:
Reading,
Travelling,
Photography,
Fiction, Classical
Music, Visiting Art
House cinemas
with her husband
every month
Catherine’s
movie
preferences are
period dramas,
police
procedurals,
and comedys
FAVOURITE
TELEVISION
SHOWS:
Agatha
Christie’s
Marple,
Sherlock
Holmes,
Keeping Up
Appearances
REACHING MY TARGET AUDIENCE
 In order to aim my film opening towards my target
audience I tried to use certain elements in my mise-
en-scene in order to give my opening a more
mature, older feel.
 For example, in terms of the costumes, I made
everyone wear an outfit which represented a
middle-aged era time period.

More Related Content

What's hot (17)

Target audience (1)
Target audience (1)Target audience (1)
Target audience (1)
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
4. proposal unit 3
4. proposal unit 34. proposal unit 3
4. proposal unit 3
 
JMOH
JMOHJMOH
JMOH
 
JMOH
JMOHJMOH
JMOH
 
Who would be the audience for your media
Who would be the audience for your mediaWho would be the audience for your media
Who would be the audience for your media
 
Task 1
Task 1 Task 1
Task 1
 
Treatment
TreatmentTreatment
Treatment
 
Dexter Briefing
Dexter BriefingDexter Briefing
Dexter Briefing
 
Q4 word
Q4   wordQ4   word
Q4 word
 
Planningandreffsearch[1]
Planningandreffsearch[1]Planningandreffsearch[1]
Planningandreffsearch[1]
 
Planning and research
Planning and researchPlanning and research
Planning and research
 
Target Audience Profile
Target Audience ProfileTarget Audience Profile
Target Audience Profile
 
Does a comedy have to make you laugh
Does a comedy have to make you laughDoes a comedy have to make you laugh
Does a comedy have to make you laugh
 
Our film pitch
Our film pitchOur film pitch
Our film pitch
 
Audience profile
Audience profileAudience profile
Audience profile
 
Film Pitch
Film PitchFilm Pitch
Film Pitch
 

Recently uploaded

The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!Loay Mohamed Ibrahim Aly
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54ZhazgulNurdinova
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024eCommerce Institute
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8Access Innovations, Inc.
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdfravleel42
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Gokulks007
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 

Recently uploaded (8)

The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 

Q4 Who would be the target audience for your media product?

  • 1. Q4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? By Carmen Katema
  • 2. TARGET AUDIENCE  For my target audience, the age bracket I was mainly aiming for was ages 18 and onwards.  This decision was mainly due to the dialogue and the comedy used in my film opening. I thought that this would be more so understood by an older generation, as opposed to young children.  My film opening was inspired by television shows such as Sherlock Holmes, Agatha Christie’s Poirot and Murder, She Wrote, and I felt that shows such as these are often aimed towards a more mature audience.
  • 3. Younger Reader Profile: NAME: Carly AGE: 18 OCCUPATION: Just finished college, studying a levels. On a weekend she has a part time job working at Oxfam. Just applied at University for a History course. INTERESTS: Antiques, Discoveri ng, Photography, A rt Carly’s movie preferences are period dramas, detective or crime dramas. FAVOURITE TELEVISION SHOWS: CSI: Miami, Agatha Christie’s Poirot, Downton Abbey, Midsomer Murders
  • 4. Older Reader Profile: NAME: Catherine AGE: 64 OCCUPATION: Retired INTERESTS: Reading, Travelling, Photography, Fiction, Classical Music, Visiting Art House cinemas with her husband every month Catherine’s movie preferences are period dramas, police procedurals, and comedys FAVOURITE TELEVISION SHOWS: Agatha Christie’s Marple, Sherlock Holmes, Keeping Up Appearances
  • 5. REACHING MY TARGET AUDIENCE  In order to aim my film opening towards my target audience I tried to use certain elements in my mise- en-scene in order to give my opening a more mature, older feel.  For example, in terms of the costumes, I made everyone wear an outfit which represented a middle-aged era time period.