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Things you could be doing online but aren't (2014)
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Things you could be doing online but aren't (2014)

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  • 1. Oh, the places you should be going (or...Storytelling in 2014 and beyond) Jim Streisel, MJE HiLite adviser and communications adviser Carmel (IN) High School @CarmelJim www.slideshare.net/CarmelJim Saturday, July 5, 14
  • 2. The good ol’ days 1937 1944 1971 1982 Saturday, July 5, 14
  • 3. Just yesterday (metaphorically) Broadsheet Color Publish every two weeks Saturday, July 5, 14
  • 4. Then… Saturday, July 5, 14
  • 5. ...the Web 1996-97 1999ish Early 2000s Mid to late 2000s Saturday, July 5, 14
  • 6. Today Saturday, July 5, 14
  • 7. Print options Saturday, July 5, 14
  • 8. Print options Saturday, July 5, 14
  • 9. Are you online yet? ??? Saturday, July 5, 14
  • 10. You’re not? Why? Get there. Now. Saturday, July 5, 14
  • 11. We’ll wait... Saturday, July 5, 14
  • 12. So now that you’re online... Saturday, July 5, 14
  • 13. What’s next? Think about what you want to accomplish. • Just get online? How often? How many new posts? • Be more social? Why? Who? • Share video? Audio? • What does your student body use most often? Saturday, July 5, 14
  • 14. Pick one Saturday, July 5, 14
  • 15. Pick one ...then explore. Saturday, July 5, 14
  • 16. Websites Saturday, July 5, 14
  • 17. Websites • This is the building block/canvas for all of your expansion. • Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free) • A way to post breaking news, updates, visuals (slideshows, videos, etc.) Saturday, July 5, 14
  • 18. Lots of ‘themes’ Saturday, July 5, 14
  • 19. What’s new? ‘Responsive’ themes Saturday, July 5, 14
  • 20. What to store? Saturday, July 5, 14
  • 21. Photos Saturday, July 5, 14
  • 22. Photos:Why? • Readers love slideshows. • Great to utilize all those photos you (should) already have but weren’t able to place in print. • Easy to upload. Saturday, July 5, 14
  • 23. Photos: How? Lots of free services available online: • FlickR • Fotolog • Picasa • Photobucket Saturday, July 5, 14
  • 24. Videos Saturday, July 5, 14
  • 25. Videos:Why? • Can help tell visual and auditory stories better. • Can enhance existing print coverage. • Like photos, easy to upload. • You don’t have to be a broadcast genius. Short clips work best. >> Saturday, July 5, 14
  • 26. Videos: How? Lots of free services available online: • YouTube • SchoolTube • Vimeo • Smugmug Saturday, July 5, 14
  • 27. Issuu Saturday, July 5, 14
  • 28. Issuu:Why? • Archives content • Great for parents/alumni • My favorite way to look at the paper. Saturday, July 5, 14
  • 29. Issuu: How? • Get PDFs of your publication. • Go to www.issuu.com • Follow the instructions. (It’s pretty straightforward.) Saturday, July 5, 14
  • 30. Let’s get social. Saturday, July 5, 14
  • 31. So many options… • Facebook • Twitter • Pinterest • Foursquare • Instagram • Vine Saturday, July 5, 14
  • 32. Facebook…Pages Saturday, July 5, 14
  • 33. Facebook… Have an identity and a personality. Saturday, July 5, 14
  • 34. Twitter Saturday, July 5, 14
  • 35. Twitter…diversify Saturday, July 5, 14
  • 36. Twitter…schedule Hootsuite works great, too. Saturday, July 5, 14
  • 37. Pinterest Saturday, July 5, 14
  • 38. Put it all together… Saturday, July 5, 14
  • 39. Storify Saturday, July 5, 14
  • 40. Great way for students to ‘build their brand.’ Saturday, July 5, 14
  • 41. Branding (left) From the Kirkwood Call, Kirkwood High School (above) From the HiLite, Carmel High School Saturday, July 5, 14
  • 42. Other cool stuff Saturday, July 5, 14
  • 43. QR codes Saturday, July 5, 14
  • 44. Calendars Saturday, July 5, 14
  • 45. CoverItLive Election coverage Sports coverage Olympics Fantasy sports Other??? Saturday, July 5, 14
  • 46. CoverItLive in action From Westside Wired, Westside High School Saturday, July 5, 14
  • 47. Polls and Surveys •Tie in with print coverage. •Interact with your readers Saturday, July 5, 14
  • 48. Spotify Saturday, July 5, 14
  • 49. Apps Saturday, July 5, 14
  • 50. Aurasma Saturday, July 5, 14
  • 51. Or you can get really cool… From FHNToday, Francis Howell North High School Saturday, July 5, 14
  • 52. Bringing it all together From the Foothill Dragon Press, Foothill Technology High School Saturday, July 5, 14
  • 53. So what’s all this mean? How do your readers read? Play to those habits. Saturday, July 5, 14
  • 54. Use analytics Saturday, July 5, 14
  • 55. Put it together Saturday, July 5, 14
  • 56. Putting it together Saturday, July 5, 14
  • 57. Resources www.jeadigitalmedia.org http://www.studentpress.org/nspa/ http://www.columbia.edu/cu/cspa/ http://www.facebook.com/journalists On Twitter: @manfull @dgoble2001 @storify @ericasmith @jeadigitalmedia Saturday, July 5, 14
  • 58. Contact info and then questions Jim Streisel jstreise@ccs.k12.in.us @CarmelJim slideshare.net/CarmelJim Saturday, July 5, 14