Oh, the places you should
be going
(or...Storytelling in 2014 and beyond)
Jim Streisel, MJE
HiLite adviser and
communicati...
The good ol’ days
1937 1944 1971 1982
Saturday, July 5, 14
Just yesterday
(metaphorically)
Broadsheet
Color
Publish every two weeks
Saturday, July 5, 14
Then…
Saturday, July 5, 14
...the Web
1996-97
1999ish
Early 2000s
Mid to late 2000s
Saturday, July 5, 14
Today
Saturday, July 5, 14
Print options
Saturday, July 5, 14
Print options
Saturday, July 5, 14
Are you online yet?
???
Saturday, July 5, 14
You’re not? Why?
Get there. Now.
Saturday, July 5, 14
We’ll wait...
Saturday, July 5, 14
So now that you’re online...
Saturday, July 5, 14
What’s next?
Think about what you want to accomplish.
• Just get online? How often? How many new posts?
• Be more social? ...
Pick one
Saturday, July 5, 14
Pick one
...then explore.
Saturday, July 5, 14
Websites
Saturday, July 5, 14
Websites
• This is the building block/canvas for all of your expansion.
• Most use the free Wordpress content management s...
Lots of ‘themes’
Saturday, July 5, 14
What’s new?
‘Responsive’ themes
Saturday, July 5, 14
What to store?
Saturday, July 5, 14
Photos
Saturday, July 5, 14
Photos:Why?
• Readers love slideshows.
• Great to utilize all those photos you (should) already have but weren’t
able to p...
Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket
Saturday, July 5, 14
Videos
Saturday, July 5, 14
Videos:Why?
• Can help tell visual and auditory stories better.
• Can enhance existing print coverage.
• Like photos, easy...
Videos: How?
Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
• Smugmug
Saturday, July 5, 14
Issuu
Saturday, July 5, 14
Issuu:Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.
Saturday, July 5, 14
Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty straightforward....
Let’s get social.
Saturday, July 5, 14
So many options…
• Facebook
• Twitter
• Pinterest
• Foursquare
• Instagram
• Vine
Saturday, July 5, 14
Facebook…Pages
Saturday, July 5, 14
Facebook…
Have an
identity and a
personality.
Saturday, July 5, 14
Twitter
Saturday, July 5, 14
Twitter…diversify
Saturday, July 5, 14
Twitter…schedule
Hootsuite
works
great, too.
Saturday, July 5, 14
Pinterest
Saturday, July 5, 14
Put it all together…
Saturday, July 5, 14
Storify
Saturday, July 5, 14
Great way for students to ‘build
their brand.’
Saturday, July 5, 14
Branding
(left) From the Kirkwood Call,
Kirkwood High School
(above) From the HiLite,
Carmel High School
Saturday, July 5,...
Other cool stuff
Saturday, July 5, 14
QR codes
Saturday, July 5, 14
Calendars
Saturday, July 5, 14
CoverItLive
Election coverage
Sports coverage
Olympics
Fantasy sports
Other???
Saturday, July 5, 14
CoverItLive in action
From Westside Wired,
Westside High School
Saturday, July 5, 14
Polls and Surveys
•Tie in with print coverage.
•Interact with your readers
Saturday, July 5, 14
Spotify
Saturday, July 5, 14
Apps
Saturday, July 5, 14
Aurasma
Saturday, July 5, 14
Or you can get really cool…
From FHNToday, Francis Howell North High School
Saturday, July 5, 14
Bringing it all
together
From the Foothill
Dragon Press,
Foothill Technology
High School
Saturday, July 5, 14
So what’s all this
mean?
How do your readers
read?
Play to those habits.
Saturday, July 5, 14
Use analytics
Saturday, July 5, 14
Put it together
Saturday, July 5, 14
Putting it together
Saturday, July 5, 14
Resources
www.jeadigitalmedia.org
http://www.studentpress.org/nspa/
http://www.columbia.edu/cu/cspa/
http://www.facebook.c...
Contact info
and then questions
Jim Streisel
jstreise@ccs.k12.in.us
@CarmelJim
slideshare.net/CarmelJim
Saturday, July 5, ...
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Things you could be doing online but aren't (2014)

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Things you could be doing online but aren't (2014)

  1. 1. Oh, the places you should be going (or...Storytelling in 2014 and beyond) Jim Streisel, MJE HiLite adviser and communications adviser Carmel (IN) High School @CarmelJim www.slideshare.net/CarmelJim Saturday, July 5, 14
  2. 2. The good ol’ days 1937 1944 1971 1982 Saturday, July 5, 14
  3. 3. Just yesterday (metaphorically) Broadsheet Color Publish every two weeks Saturday, July 5, 14
  4. 4. Then… Saturday, July 5, 14
  5. 5. ...the Web 1996-97 1999ish Early 2000s Mid to late 2000s Saturday, July 5, 14
  6. 6. Today Saturday, July 5, 14
  7. 7. Print options Saturday, July 5, 14
  8. 8. Print options Saturday, July 5, 14
  9. 9. Are you online yet? ??? Saturday, July 5, 14
  10. 10. You’re not? Why? Get there. Now. Saturday, July 5, 14
  11. 11. We’ll wait... Saturday, July 5, 14
  12. 12. So now that you’re online... Saturday, July 5, 14
  13. 13. What’s next? Think about what you want to accomplish. • Just get online? How often? How many new posts? • Be more social? Why? Who? • Share video? Audio? • What does your student body use most often? Saturday, July 5, 14
  14. 14. Pick one Saturday, July 5, 14
  15. 15. Pick one ...then explore. Saturday, July 5, 14
  16. 16. Websites Saturday, July 5, 14
  17. 17. Websites • This is the building block/canvas for all of your expansion. • Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free) • A way to post breaking news, updates, visuals (slideshows, videos, etc.) Saturday, July 5, 14
  18. 18. Lots of ‘themes’ Saturday, July 5, 14
  19. 19. What’s new? ‘Responsive’ themes Saturday, July 5, 14
  20. 20. What to store? Saturday, July 5, 14
  21. 21. Photos Saturday, July 5, 14
  22. 22. Photos:Why? • Readers love slideshows. • Great to utilize all those photos you (should) already have but weren’t able to place in print. • Easy to upload. Saturday, July 5, 14
  23. 23. Photos: How? Lots of free services available online: • FlickR • Fotolog • Picasa • Photobucket Saturday, July 5, 14
  24. 24. Videos Saturday, July 5, 14
  25. 25. Videos:Why? • Can help tell visual and auditory stories better. • Can enhance existing print coverage. • Like photos, easy to upload. • You don’t have to be a broadcast genius. Short clips work best. >> Saturday, July 5, 14
  26. 26. Videos: How? Lots of free services available online: • YouTube • SchoolTube • Vimeo • Smugmug Saturday, July 5, 14
  27. 27. Issuu Saturday, July 5, 14
  28. 28. Issuu:Why? • Archives content • Great for parents/alumni • My favorite way to look at the paper. Saturday, July 5, 14
  29. 29. Issuu: How? • Get PDFs of your publication. • Go to www.issuu.com • Follow the instructions. (It’s pretty straightforward.) Saturday, July 5, 14
  30. 30. Let’s get social. Saturday, July 5, 14
  31. 31. So many options… • Facebook • Twitter • Pinterest • Foursquare • Instagram • Vine Saturday, July 5, 14
  32. 32. Facebook…Pages Saturday, July 5, 14
  33. 33. Facebook… Have an identity and a personality. Saturday, July 5, 14
  34. 34. Twitter Saturday, July 5, 14
  35. 35. Twitter…diversify Saturday, July 5, 14
  36. 36. Twitter…schedule Hootsuite works great, too. Saturday, July 5, 14
  37. 37. Pinterest Saturday, July 5, 14
  38. 38. Put it all together… Saturday, July 5, 14
  39. 39. Storify Saturday, July 5, 14
  40. 40. Great way for students to ‘build their brand.’ Saturday, July 5, 14
  41. 41. Branding (left) From the Kirkwood Call, Kirkwood High School (above) From the HiLite, Carmel High School Saturday, July 5, 14
  42. 42. Other cool stuff Saturday, July 5, 14
  43. 43. QR codes Saturday, July 5, 14
  44. 44. Calendars Saturday, July 5, 14
  45. 45. CoverItLive Election coverage Sports coverage Olympics Fantasy sports Other??? Saturday, July 5, 14
  46. 46. CoverItLive in action From Westside Wired, Westside High School Saturday, July 5, 14
  47. 47. Polls and Surveys •Tie in with print coverage. •Interact with your readers Saturday, July 5, 14
  48. 48. Spotify Saturday, July 5, 14
  49. 49. Apps Saturday, July 5, 14
  50. 50. Aurasma Saturday, July 5, 14
  51. 51. Or you can get really cool… From FHNToday, Francis Howell North High School Saturday, July 5, 14
  52. 52. Bringing it all together From the Foothill Dragon Press, Foothill Technology High School Saturday, July 5, 14
  53. 53. So what’s all this mean? How do your readers read? Play to those habits. Saturday, July 5, 14
  54. 54. Use analytics Saturday, July 5, 14
  55. 55. Put it together Saturday, July 5, 14
  56. 56. Putting it together Saturday, July 5, 14
  57. 57. Resources www.jeadigitalmedia.org http://www.studentpress.org/nspa/ http://www.columbia.edu/cu/cspa/ http://www.facebook.com/journalists On Twitter: @manfull @dgoble2001 @storify @ericasmith @jeadigitalmedia Saturday, July 5, 14
  58. 58. Contact info and then questions Jim Streisel jstreise@ccs.k12.in.us @CarmelJim slideshare.net/CarmelJim Saturday, July 5, 14
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