Managing your online staff


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Managing your online staff

  1. 1. Juggling Your Online Staff Jim Streisel, MJE Carmel (IN) High SchoolTuesday, May 1, 12
  2. 2. Lots of outlets - limited resources How do you manage it all?Tuesday, May 1, 12
  3. 3. Make the web an integral part of what you do. Introductory classes. Beat reports. Web-only stories. Social media outlets. Video? Audio?Tuesday, May 1, 12
  4. 4. Work smarter, not harder. What do you already do? Beat reports? Supplemental video? Extra photos?Tuesday, May 1, 12
  5. 5. Rethink how you do what you already do. Change deadline structure (A, B and C deadlines. Photos of the day. Hyperlinks?Tuesday, May 1, 12
  6. 6. Staff structure: Simplified Carmel High School, HiLite Editor in chief 100+ 4 students Managing editors students Page designers Web editors Writers/ photographers/ graphics <<CONTENT CODING>>Tuesday, May 1, 12
  7. 7. Staff structure: Complex Francis Howell North, FHN TodayTuesday, May 1, 12
  8. 8. Content: The Beat System Beats editors Space out deadlines What do they do? Work smarter, not harder The beats editors’ job entails reading, editing and posting the dozens of beat reports and sports We’ve always written beats, but they used to be What goes updates that come in each week. Beats editors (we have five) also determine the newsworthiness of due all at the same time during each print news each beat, deleting those that are poorly written or not newsworthy and scheduling the newsworthy cycle. Since we moved the beats to the website, ones to post. we simply shifted our schedule to accommodate How do they schedule beats to post online? the online venue. Wordpress allows users to schedule stories to post in the future. Certain beat reports are valid immediately; however, most refer to events that will happen in the future. Beats editors use the How does the schedule work? calendar to schedule beats to post closer to when they will be newsworthy. We divided the total number of beats (and Getting social beat reporters) by three and made A, B and C online? Each day, the beats editors also use Twitter to tweet what they consider to be the most newsworthy deadlines over a three-week period. Group A beat story of the day. reporters have a beat due by Tuesday of Week 1. Group B beats are due the Tuesday of Week 2, and Group C beats are due by the Tuesday of Where and how do beats appear Week 3. Then we repeat the cycle all over again. Beat reporters end up writing about four beats per semester. A partial list of beats Cover as much as you can With a larger staff, you can break your beat reports into smaller groups. Every club and Beat reports activity could be its own beat. For smaller staffs, you’ll want to consolidate your beats. For example, instead of having one reporter cover each academic department, you could have one reporter simply covering “academic departments.” Run by beats/ Newest stories at the top: When readers Some sample beat areas English department School board Chess Club Cafeteria Marching band Athletic teams calendar editors check back, they want an easy way to see the lat- DECA Senior Class est updates. Make sure you include the date (or even the time) of each post so readers can see Breakdancing Club Recycling Club how recent it is. Choir Intramural sports Orchestra Nat’l Honor Society Help out the ‘scanners’: Many (most?) readers Student government Key Club won’t read entire stories, so give those scanners what they need as quickly as possible. Here, we Require provide readers with an informative headline and part of the lead. Photos of the Day Similar to written beats hyperlink, photo Photographers on staff also participate in the beat system. Photo editors outline a daily photo schedule (in our case, a two-week schedule), and each photographer (we have 10 this year) is required to take a Photo of the Day on his assigned day and submit it via e-mail. The photo editor then posts the photo and cutline to our FlickR account and to the home page of the website. Jim Streisel, MJETuesday, May 1, 12
  9. 9. Content: What goes online? Online stories board Run by management teamTuesday, May 1, 12
  10. 10. Content: What goes online? Photo of the day Run by photo editorsTuesday, May 1, 12
  11. 11. Content: What goes online? Graphics ‘snapshots’ Run by photo editorsTuesday, May 1, 12
  12. 12. Twitter Content: What goes online? Social media updates Facebook Run by social media editor, managementTuesday, May 1, 12
  13. 13. Content: What goes online? Videos (weather, supplemental) Announcements Photo galleries Run by management, page editorsTuesday, May 1, 12
  14. 14. What does web staff do? Coding Widgets Troubleshooting CMS CSS HTMLTuesday, May 1, 12
  15. 15. What does the rest of the staff do? Content Content ContentTuesday, May 1, 12
  16. 16. Make more users… Many hands make light work. You can personalize user access (admin, editor, author, etc.)Tuesday, May 1, 12
  17. 17. Contact me… Jim Streisel, MJE Jim Streisel, MJE Carmel (IN) High School Carmel (IN) High School @CarmelJim @CarmelJimTuesday, May 1, 12