Minimistapresentaiton 1

399 views
350 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
399
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Minimistapresentaiton 1

  1. 1. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />CONTENT<br />Minimista™<br />CONTENT<br />BACKGROUND INFORMATION<br />SUMMARY<br />COMPANY DESCRIPTION<br />SERVICE DESCRIPTION<br />THE MARKET<br />THE ORGANIZATION<br />FINANCIAL ANALYSIS<br />
  2. 2. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />BACKGROUND INFORMATION: VISION STATEMENT<br />VISION STATEMENT<br />To become the nation’s go-to modeling agency for petite women.<br />
  3. 3. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />BACKGROUND INFORMATION: MISSION STATEMENT<br />MISSION STATEMENT<br />
  4. 4. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />BACKGROUND INFORMATION: OBJECTIVES<br />OBJECTIVES<br />
  5. 5. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />COMPANY DESCRIPTION<br />Ownership<br />Minimista is a partnership owned by Carrie Wernick and Ariana Cruz. <br />Start-up Plan / Company History<br />Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market. <br />Facilities and Location(s)<br />We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor. <br />
  6. 6. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />SERVICE DESCRIPTION<br />Products / Lines / Services offered:<br /><ul><li>Represent petite women (4’11’’-5’4’’), age 17-25
  7. 7. Scehdule photoshoots and bookings with third parties
  8. 8. Connect the model with work
  9. 9. Create comp cards, resumes, referrals, etc. </li></ul>Differences in products / Lines / Services compared to competitors<br /><ul><li>We take professional photos and create professional portfolios and galleries
  10. 10. Only management team posts on the company website and other internet sources
  11. 11. We have less ads than other competitors (more exclusive)
  12. 12. We have a very specific demographic unlike other competitors</li></li></ul><li>CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />THE MARKET<br />Market Trends<br />Online businesses and blogging is more efficient than paper magazines, currently.<br />Fashion and Photography are popular and inspire many people today. <br />Market Growth<br />Upscale market in major city; appeals to socially conscious consumers<br />Social networks allow more awareness of the company<br />Market<br />Industry Analysis<br />Weekly meetings to discuss projects, company, and individual goals. <br />Maintain model profiles on company website.<br />Support popular agencies in the modeling industry on company website. <br />Main Competitors<br />petitemodel.net<br />Bella Petite<br />Perfectly Petite, Inc.<br />
  13. 13. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />THE MARKET<br />The typical private customer<br />Gender: Female<br />Age: 18-25<br />Education: Highschool/College<br />Occupation: Any<br />Lifestyle/culture: Classy, unique, down-to-earth, dedicated <br />The typical business customer<br />Line of business: Fashion/Photography/Talent Agency<br />Size/staff: Intimate or Well known<br />Age: Any<br />Geographical factors / limits<br />Domestic: Urban setting<br />International: Global<br />Physical or online? Both<br />Assumed number of customers<br />First year-50<br />Average amount spend per customer?<br />(2) First year-983,040<br />
  14. 14. CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />THE MARKET<br />Step 2<br />Step 3<br />Step 4<br />Step 5<br />Step 1<br /><ul><li> Hire web designer
  15. 15. Launch website with Google
  16. 16. Contact signed model to Minimista.
  17. 17. Website will constitute a valuable resource to potential customers.
  18. 18. Revisit initiatives
  19. 19. Summer promotion party
  20. 20. List events, groups, and local businesses on website.
  21. 21. Update resources on agency website.
  22. 22. Initiative determined by monthly theme
  23. 23. Connect with prosepct agencies
  24. 24. connect with fans
  25. 25. Advertise through magazine and online.
  26. 26. Sending newsletters, and revising advertising.
  27. 27. Marketing initiatives continually revised.
  28. 28. Scout new models for year 2..</li></li></ul><li>CARRIE WERNICK and ARIANA CRUZ<br />STRATEGICPLAN<br />KEY PERSONNEL<br />Banker: JP Morgan Chase<br />Minimista Models <br />Make-Up<br />Artist & Hair Stylist<br />Accountant: Susan Hecht <br />Scouting Agent <br />Owners:<br />Ariana Cruz & Carrie Wernick<br />Promoter <br />Personal Photographer: Peter Maculoso <br />Lawyer: Joel Salon <br />
  29. 29. Start Up Costs Price Total /monthly /yeary<br />Office Space(rent/mo) $4,462 <br /> $4,462 $4,462 $53,544 <br />Fixed Capital (Equipments/Supplies) <br /> Desks(2) $260 <br /> Chairs(2) $80 <br />Lamps(2) $10 <br /> Filing Cabinets(4) $800 <br /> Fax Machine(1) $250 <br />Copier(withscanner &printer) $80 <br /> Computer(2) $2,000 <br />Cleaningsupplies $40 <br /> Office supplies $99 <br />$3,619 <br />Communications(per month for year 1) <br /> Phone(Landline) $33 <br /> Cable(Basic) $33 <br /> Internet $33 <br /> $100 $100 $100 <br />Utilities <br /> Electricity/Gas/Water $150 $150 $150 $150 <br />Legal <br /> Licenses/Permits $75(one time fee) $75 <br /> Insurance(liability) $37.50 <br /> Service Mark $1,100 $1,100 <br /> $2,525 <br />Advertising & Marketing <br /> Direct Mail(per month) $1,500 <br /> Magazine Ads(per month) $1,500 <br /> Online(per month) $1,000 <br /> $4,000 $4,000 $4,000 <br />Website <br /> Web Design $1,800 <br /> Domain name(per year) $10 <br /> Hosting package(per year) $60 <br /> $1,870 $22,440 <br />Key Personnel Scouting Agency $8.30 $100 <br /> Total= $8,832.80 $82,859 <br />
  30. 30.
  31. 31. WORKS CITED<br />U.S. Census Bureau. "Business & Industry: Industry Statistics." NAICS 711410: Agents and managers for artists, athletes, entertainers and other public figures. 2007. Web. D.C.: Government Printing Office, 11 April 2011.<br />United States Government. Catalog of federal domestic assistance. Web. Prod. The Office of Management and Budget. Washington: https://www.cfda.gov/, 12 March 2011.<br />Culley, Tom. Beating the odds in small business. Original. Vol. xiv. Miami: Small Business Matters, 1996.<br />Entrepreneur Media, Inc. "Business Idea Center: Modeling Agency." 2011. Business Ideas. 23 March 2011 <http://www.entrepreneur.com/>.<br />Demand Media. " Different Types of Organizational Structure." 2010. Chron | Small Business. 3 March 2011 <http://smallbusiness.chron.com/different-types-organizational-structure-723.html>.<br />Fashion Schools. "Fashion Careers: Job Descriptions." 2011. Fashion Schools. 04 March 2011 <http://www.fashion-schools.org/fashion-model.htm>.<br />

×