CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: OBJECTIVES OBJECTIVES
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN COMPANY DESCRIPTION Ownership Minimista is a partnership owned by Carrie Wernick and Ariana Cruz. Start-up Plan / Company History Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market. Facilities and Location(s) We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor.
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN SERVICE DESCRIPTION Products / Lines / Services offered:
Represent petite women (4’11’’-5’4’’), age 17-25
Scehdule photoshoots and bookings with third parties
Connect the model with work
Create comp cards, resumes, referrals, etc.
Differences in products / Lines / Services compared to competitors
We take professional photos and create professional portfolios and galleries
Only management team posts on the company website and other internet sources
We have less ads than other competitors (more exclusive)
We have a very specific demographic unlike other competitors
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET Market Trends Online businesses and blogging is more efficient than paper magazines, currently. Fashion and Photography are popular and inspire many people today. Market Growth Upscale market in major city; appeals to socially conscious consumers Social networks allow more awareness of the company Market Industry Analysis Weekly meetings to discuss projects, company, and individual goals. Maintain model profiles on company website. Support popular agencies in the modeling industry on company website. Main Competitors petitemodel.net Bella Petite Perfectly Petite, Inc.
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET The typical private customer Gender: Female Age: 18-25 Education: Highschool/College Occupation: Any Lifestyle/culture: Classy, unique, down-to-earth, dedicated The typical business customer Line of business: Fashion/Photography/Talent Agency Size/staff: Intimate or Well known Age: Any Geographical factors / limits Domestic: Urban setting International: Global Physical or online? Both Assumed number of customers First year-50 Average amount spend per customer? (2) First year-983,040
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET Step 2 Step 3 Step 4 Step 5 Step 1
Hire web designer
Launch website with Google
Contact signed model to Minimista.
Website will constitute a valuable resource to potential customers.
Summer promotion party
List events, groups, and local businesses on website.
Update resources on agency website.
Initiative determined by monthly theme
Connect with prosepct agencies
connect with fans
Advertise through magazine and online.
Sending newsletters, and revising advertising.
Marketing initiatives continually revised.
Scout new models for year 2..
CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN KEY PERSONNEL Banker: JP Morgan Chase Minimista Models Make-Up Artist & Hair Stylist Accountant: Susan Hecht Scouting Agent Owners: Ariana Cruz & Carrie Wernick Promoter Personal Photographer: Peter Maculoso Lawyer: Joel Salon
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