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    MINIMISTA_businessplan MINIMISTA_businessplan Presentation Transcript

    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      CONTENT
      Minimista™
      CONTENT
      BACKGROUND INFORMATION
      SUMMARY
      COMPANY DESCRIPTION
      SERVICE DESCRIPTION
      THE MARKET
      THE ORGANIZATION
      FINANCIAL ANALYSIS
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      BACKGROUND INFORMATION: VISION STATEMENT
      VISION STATEMENT
      To become the nation’s go-to modeling agency for petite women.
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      BACKGROUND INFORMATION: MISSION STATEMENT
      MISSION STATEMENT
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      BACKGROUND INFORMATION: OBJECTIVES
      OBJECTIVES
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      COMPANY DESCRIPTION
      Ownership
      Minimista is a partnership owned by Carrie Wernick and Ariana Cruz.
      Start-up Plan / Company History
      Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market.
      Facilities and Location(s)
      We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor.
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      SERVICE DESCRIPTION
      Products / Lines / Services offered:
      • Represent petite women (4’11’’-5’4’’), age 17-25
      • Scehdule photoshoots and bookings with third parties
      • Connect the model with work
      • Create comp cards, resumes, referrals, etc.
      Differences in products / Lines / Services compared to competitors
      • We take professional photos and create professional portfolios and galleries
      • Only management team posts on the company website and other internet sources
      • We have less ads than other competitors (more exclusive)
      • We have a very specific demographic unlike other competitors
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      THE MARKET
      Market Trends
      Online businesses and blogging is more efficient than paper magazines, currently.
      Fashion and Photography are popular and inspire many people today.
      Market Growth
      Upscale market in major city; appeals to socially conscious consumers
      Social networks allow more awareness of the company
      Market
      Industry Analysis
      Weekly meetings to discuss projects, company, and individual goals.
      Maintain model profiles on company website.
      Support popular agencies in the modeling industry on company website.
      Main Competitors
      petitemodel.net
      Bella Petite
      Perfectly Petite, Inc.
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      THE MARKET
      The typical private customer
      Gender: Female
      Age: 18-25
      Education: Highschool/College
      Occupation: Any
      Lifestyle/culture: Classy, unique, down-to-earth, dedicated
      The typical business customer
      Line of business: Fashion/Photography/Talent Agency
      Size/staff: Intimate or Well known
      Age: Any
      Geographical factors / limits
      Domestic: Urban setting
      International: Global
      Physical or online? Both
      Assumed number of customers
      First year-50
      Average amount spend per customer?
      (2) First year-983,040
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      THE MARKET
      Step 2
      Step 3
      Step 4
      Step 5
      Step 1
      • Hire web designer
      • Launch website with Google
      • Contact signed model to Minimista.
      • Website will constitute a valuable resource to potential customers.
      • Revisit initiatives
      • Summer promotion party
      • List events, groups, and local businesses on website.
      • Update resources on agency website.
      • Initiative determined by monthly theme
      • Connect with prosepct agencies
      • connect with fans
      • Advertise through magazine and online.
      • Sending newsletters, and revising advertising.
      • Marketing initiatives continually revised.
      • Scout new models for year 2..
    • CARRIE WERNICK and ARIANA CRUZ
      STRATEGICPLAN
      KEY PERSONNEL
      Banker: JP Morgan Chase
      Minimista Models
      Make-Up
      Artist & Hair Stylist
      Accountant: Susan Hecht
      Scouting Agent
      Owners:
      Ariana Cruz & Carrie Wernick
      Promoter
      Personal Photographer: Peter Maculoso
      Lawyer: Joel Salon
    • Start Up Costs Price Total /monthly /yeary
      Office Space(rent/mo) $4,462
      $4,462 $4,462 $53,544
      Fixed Capital (Equipments/Supplies)
      Desks(2) $260
      Chairs(2) $80
      Lamps(2) $10
      Filing Cabinets(4) $800
      Fax Machine(1) $250
      Copier(withscanner &printer) $80
      Computer(2) $2,000
      Cleaningsupplies $40
      Office supplies $99
      $3,619
      Communications(per month for year 1)
      Phone(Landline) $33
      Cable(Basic) $33
      Internet $33
      $100 $100 $100
      Utilities
      Electricity/Gas/Water $150 $150 $150 $150
      Legal
      Licenses/Permits $75(one time fee) $75
      Insurance(liability) $37.50
      Service Mark $1,100 $1,100
      $2,525
      Advertising & Marketing
      Direct Mail(per month) $1,500
      Magazine Ads(per month) $1,500
      Online(per month) $1,000
      $4,000 $4,000 $4,000
      Website
      Web Design $1,800
      Domain name(per year) $10
      Hosting package(per year) $60
      $1,870 $22,440
      Key Personnel Scouting Agency $8.30 $100
      Total= $8,832.80 $82,859
    • WORKS CITED
      U.S. Census Bureau. "Business & Industry: Industry Statistics." NAICS 711410: Agents and managers for artists, athletes, entertainers and other public figures. 2007. Web. D.C.: Government Printing Office, 11 April 2011.
      United States Government. Catalog of federal domestic assistance. Web. Prod. The Office of Management and Budget. Washington: https://www.cfda.gov/, 12 March 2011.
      Culley, Tom. Beating the odds in small business. Original. Vol. xiv. Miami: Small Business Matters, 1996.
      Entrepreneur Media, Inc. "Business Idea Center: Modeling Agency." 2011. Business Ideas. 23 March 2011 <http://www.entrepreneur.com/>.
      Demand Media. " Different Types of Organizational Structure." 2010. Chron | Small Business. 3 March 2011 <http://smallbusiness.chron.com/different-types-organizational-structure-723.html>.
      Fashion Schools. "Fashion Careers: Job Descriptions." 2011. Fashion Schools. 04 March 2011 <http://www.fashion-schools.org/fashion-model.htm>.