MINIMISTA_businessplan
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  • 1. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    CONTENT
    Minimista™
    CONTENT
    BACKGROUND INFORMATION
    SUMMARY
    COMPANY DESCRIPTION
    SERVICE DESCRIPTION
    THE MARKET
    THE ORGANIZATION
    FINANCIAL ANALYSIS
  • 2. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    BACKGROUND INFORMATION: VISION STATEMENT
    VISION STATEMENT
    To become the nation’s go-to modeling agency for petite women.
  • 3. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    BACKGROUND INFORMATION: MISSION STATEMENT
    MISSION STATEMENT
  • 4. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    BACKGROUND INFORMATION: OBJECTIVES
    OBJECTIVES
  • 5. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    COMPANY DESCRIPTION
    Ownership
    Minimista is a partnership owned by Carrie Wernick and Ariana Cruz.
    Start-up Plan / Company History
    Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market.
    Facilities and Location(s)
    We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor.
  • 6. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    SERVICE DESCRIPTION
    Products / Lines / Services offered:
    • Represent petite women (4’11’’-5’4’’), age 17-25
    • 7. Scehdule photoshoots and bookings with third parties
    • 8. Connect the model with work
    • 9. Create comp cards, resumes, referrals, etc.
    Differences in products / Lines / Services compared to competitors
    • We take professional photos and create professional portfolios and galleries
    • 10. Only management team posts on the company website and other internet sources
    • 11. We have less ads than other competitors (more exclusive)
    • 12. We have a very specific demographic unlike other competitors
  • CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    THE MARKET
    Market Trends
    Online businesses and blogging is more efficient than paper magazines, currently.
    Fashion and Photography are popular and inspire many people today.
    Market Growth
    Upscale market in major city; appeals to socially conscious consumers
    Social networks allow more awareness of the company
    Market
    Industry Analysis
    Weekly meetings to discuss projects, company, and individual goals.
    Maintain model profiles on company website.
    Support popular agencies in the modeling industry on company website.
    Main Competitors
    petitemodel.net
    Bella Petite
    Perfectly Petite, Inc.
  • 13. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    THE MARKET
    The typical private customer
    Gender: Female
    Age: 18-25
    Education: Highschool/College
    Occupation: Any
    Lifestyle/culture: Classy, unique, down-to-earth, dedicated
    The typical business customer
    Line of business: Fashion/Photography/Talent Agency
    Size/staff: Intimate or Well known
    Age: Any
    Geographical factors / limits
    Domestic: Urban setting
    International: Global
    Physical or online? Both
    Assumed number of customers
    First year-50
    Average amount spend per customer?
    (2) First year-983,040
  • 14. CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    THE MARKET
    Step 2
    Step 3
    Step 4
    Step 5
    Step 1
    • Hire web designer
    • 15. Launch website with Google
    • 16. Contact signed model to Minimista.
    • 17. Website will constitute a valuable resource to potential customers.
    • 18. Revisit initiatives
    • 19. Summer promotion party
    • 20. List events, groups, and local businesses on website.
    • 21. Update resources on agency website.
    • 22. Initiative determined by monthly theme
    • 23. Connect with prosepct agencies
    • 24. connect with fans
    • 25. Advertise through magazine and online.
    • 26. Sending newsletters, and revising advertising.
    • 27. Marketing initiatives continually revised.
    • 28. Scout new models for year 2..
  • CARRIE WERNICK and ARIANA CRUZ
    STRATEGICPLAN
    KEY PERSONNEL
    Banker: JP Morgan Chase
    Minimista Models
    Make-Up
    Artist & Hair Stylist
    Accountant: Susan Hecht
    Scouting Agent
    Owners:
    Ariana Cruz & Carrie Wernick
    Promoter
    Personal Photographer: Peter Maculoso
    Lawyer: Joel Salon
  • 29. Start Up Costs Price Total /monthly /yeary
    Office Space(rent/mo) $4,462
    $4,462 $4,462 $53,544
    Fixed Capital (Equipments/Supplies)
    Desks(2) $260
    Chairs(2) $80
    Lamps(2) $10
    Filing Cabinets(4) $800
    Fax Machine(1) $250
    Copier(withscanner &printer) $80
    Computer(2) $2,000
    Cleaningsupplies $40
    Office supplies $99
    $3,619
    Communications(per month for year 1)
    Phone(Landline) $33
    Cable(Basic) $33
    Internet $33
    $100 $100 $100
    Utilities
    Electricity/Gas/Water $150 $150 $150 $150
    Legal
    Licenses/Permits $75(one time fee) $75
    Insurance(liability) $37.50
    Service Mark $1,100 $1,100
    $2,525
    Advertising & Marketing
    Direct Mail(per month) $1,500
    Magazine Ads(per month) $1,500
    Online(per month) $1,000
    $4,000 $4,000 $4,000
    Website
    Web Design $1,800
    Domain name(per year) $10
    Hosting package(per year) $60
    $1,870 $22,440
    Key Personnel Scouting Agency $8.30 $100
    Total= $8,832.80 $82,859
  • 30.
  • 31. WORKS CITED
    U.S. Census Bureau. "Business & Industry: Industry Statistics." NAICS 711410: Agents and managers for artists, athletes, entertainers and other public figures. 2007. Web. D.C.: Government Printing Office, 11 April 2011.
    United States Government. Catalog of federal domestic assistance. Web. Prod. The Office of Management and Budget. Washington: https://www.cfda.gov/, 12 March 2011.
    Culley, Tom. Beating the odds in small business. Original. Vol. xiv. Miami: Small Business Matters, 1996.
    Entrepreneur Media, Inc. "Business Idea Center: Modeling Agency." 2011. Business Ideas. 23 March 2011 <http://www.entrepreneur.com/>.
    Demand Media. " Different Types of Organizational Structure." 2010. Chron | Small Business. 3 March 2011 <http://smallbusiness.chron.com/different-types-organizational-structure-723.html>.
    Fashion Schools. "Fashion Careers: Job Descriptions." 2011. Fashion Schools. 04 March 2011 <http://www.fashion-schools.org/fashion-model.htm>.