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  • 1. #SM4PoliticsPresidential Election 2012Merin Pasternak, Carly Signor,Sofia Celeste Tate, Greg Yellin
  • 2. So How Is SM really used forPolitics? SNL Clip
  • 3. Twitter PollWhat was your favorite moment from this past election?A: Clint Eastwood talks to invisible Obama (RNC Convention)B: Mitt Romney calls out Big Bird (First Debate)C: Barack Obama, "Horses and Bayonets" (Third Debate)D: Barack Obama reelected President of the United States
  • 4. Mitt Romney - Facebook
  • 5. Mitt Romney - Facebook
  • 6. Jeffrey M. Stonecash Professor, Syracuse University Maxwell School of Citizenship and Public Affairs
  • 7. Mitt Romney - Facebook App
  • 8. Mitt Romney - Facebook
  • 9. Mitt Romney - Twitter
  • 10. Mitt Romney - Twitter
  • 11. Mitt Romney - Google+
  • 12. Mitt Romney - YouTube
  • 13. Mitt Romney - Klout
  • 14. Obama - Facebook
  • 15. Obama - Google+
  • 16. Obama - YouTube
  • 17. Obama - Twitter
  • 18. Obama - "Fake" Twitter Followers
  • 19. Obama - Even More Social Media...• flickr• Instagram• Spotify• Pinterest
  • 20. Filiberto Gonzalez "I always say consider the source. If youre debating politics on social media, source your point with a link to objective data." - Filiberto Gonzalez "Social media is one arrow in a big quiver ... however, #socialmedia will prove decisive in an Obama victory." - Filiberto Gonzalez
  • 21. Obama - Reddit AmA
  • 22. Mobile App - Obama for America
  • 23. Debates
  • 24. Debate 1
  • 25. VP Debate
  • 26. Martha Raddatz"A few weeks before the debate, I actually asked people on twitter what THEY would ask the VP candidates, but did not get very many interesting ideas... I certainly did think about how Twitter might react to certain things – that was on my mind at times, but I tried to tune that out as I headed into the debate." - @MarthaRaddatz
  • 27. Rick Klein @rickkleinPolitical analyst for ABC News
  • 28. Debate 2
  • 29. Debate 3
  • 30. Election Night• Many news stations had Social Media centers• Focused on Youth Vote and Social Media ABC News CNN
  • 31. "The biggest impact of social media/tech on politics is the speed with which information is shared and number of people to whom it goes. Political narratives are written in minutes, not hours or days like old media." -Jonathan Hoffman, COO @solitical, Klout 41
  • 32. Social Media ReactionLargest #1 Terms Top PostingPolitical related to Search Photos Event Election Results of Ballots
  • 33. Whats Next?• Online Voting• Targeted Advertisements• Digital Transformation
  • 34. Poll Resultshttp://twtpoll.com/3638yz