#SM4PoliticsPresidential Election 2012Merin Pasternak, Carly Signor,Sofia Celeste Tate, Greg Yellin
So How Is SM really used forPolitics?                SNL Clip
Twitter PollWhat was your favorite moment from this past election?A: Clint Eastwood talks to invisible Obama (RNC Conventi...
Mitt Romney - Facebook
Mitt Romney - Facebook
Jeffrey M. Stonecash         Professor, Syracuse University         Maxwell School of Citizenship         and Public Affairs
Mitt Romney - Facebook App
Mitt Romney - Facebook
Mitt Romney - Twitter
Mitt Romney - Twitter
Mitt Romney - Google+
Mitt Romney - YouTube
Mitt Romney - Klout
Obama - Facebook
Obama - Google+
Obama - YouTube
Obama - Twitter
Obama - "Fake" Twitter Followers
Obama - Even More Social Media...•   flickr•   Instagram•   Spotify•   Pinterest
Filiberto Gonzalez                 "I always say consider the source.                 If youre debating politics on social...
Obama - Reddit AmA
Mobile App - Obama for America
Debates
Debate 1
VP Debate
Martha Raddatz"A few weeks before the  debate, I actually asked  people on twitter what  THEY would ask the VP  candidates...
Rick Klein @rickkleinPolitical analyst for ABC News
Debate 2
Debate 3
Election Night•   Many news stations had Social Media    centers•   Focused on Youth Vote and Social Media         ABC New...
"The biggest impact of social media/tech on politics is the   speed with which information is shared and number of  people...
Social Media ReactionLargest     #1 Terms      Top       PostingPolitical   related to   Search     Photos Event       Ele...
Whats Next?•   Online Voting•   Targeted Advertisements•   Digital Transformation
Poll Resultshttp://twtpoll.com/3638yz
#SM4Politics Presentation
#SM4Politics Presentation
#SM4Politics Presentation
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  1. 1. #SM4PoliticsPresidential Election 2012Merin Pasternak, Carly Signor,Sofia Celeste Tate, Greg Yellin
  2. 2. So How Is SM really used forPolitics? SNL Clip
  3. 3. Twitter PollWhat was your favorite moment from this past election?A: Clint Eastwood talks to invisible Obama (RNC Convention)B: Mitt Romney calls out Big Bird (First Debate)C: Barack Obama, "Horses and Bayonets" (Third Debate)D: Barack Obama reelected President of the United States
  4. 4. Mitt Romney - Facebook
  5. 5. Mitt Romney - Facebook
  6. 6. Jeffrey M. Stonecash Professor, Syracuse University Maxwell School of Citizenship and Public Affairs
  7. 7. Mitt Romney - Facebook App
  8. 8. Mitt Romney - Facebook
  9. 9. Mitt Romney - Twitter
  10. 10. Mitt Romney - Twitter
  11. 11. Mitt Romney - Google+
  12. 12. Mitt Romney - YouTube
  13. 13. Mitt Romney - Klout
  14. 14. Obama - Facebook
  15. 15. Obama - Google+
  16. 16. Obama - YouTube
  17. 17. Obama - Twitter
  18. 18. Obama - "Fake" Twitter Followers
  19. 19. Obama - Even More Social Media...• flickr• Instagram• Spotify• Pinterest
  20. 20. Filiberto Gonzalez "I always say consider the source. If youre debating politics on social media, source your point with a link to objective data." - Filiberto Gonzalez "Social media is one arrow in a big quiver ... however, #socialmedia will prove decisive in an Obama victory." - Filiberto Gonzalez
  21. 21. Obama - Reddit AmA
  22. 22. Mobile App - Obama for America
  23. 23. Debates
  24. 24. Debate 1
  25. 25. VP Debate
  26. 26. Martha Raddatz"A few weeks before the debate, I actually asked people on twitter what THEY would ask the VP candidates, but did not get very many interesting ideas... I certainly did think about how Twitter might react to certain things – that was on my mind at times, but I tried to tune that out as I headed into the debate." - @MarthaRaddatz
  27. 27. Rick Klein @rickkleinPolitical analyst for ABC News
  28. 28. Debate 2
  29. 29. Debate 3
  30. 30. Election Night• Many news stations had Social Media centers• Focused on Youth Vote and Social Media ABC News CNN
  31. 31. "The biggest impact of social media/tech on politics is the speed with which information is shared and number of people to whom it goes. Political narratives are written in minutes, not hours or days like old media." -Jonathan Hoffman, COO @solitical, Klout 41
  32. 32. Social Media ReactionLargest #1 Terms Top PostingPolitical related to Search Photos Event Election Results of Ballots
  33. 33. Whats Next?• Online Voting• Targeted Advertisements• Digital Transformation
  34. 34. Poll Resultshttp://twtpoll.com/3638yz
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