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MARKET OPPORTUNITIES (APAC)
FOR SYNTHETICS IN MEATS
Carlos Velastegui

© Kemin Industries, Inc. and its group of companies...
Criteria
• Countries of interest:
o

o
o
o
o
o
o
o

Japan
Australia
South Korea
Singapore
Malaysia
Indonesia
Philippines
T...
Japan
• # Meat products introduced since 00’: 896
o # Synthetics: 1 (0.11%)
• Sodium Lactate – 1 (released 2012)

• Lactat...
Japan – MARKET SIZE
Chilled Processed Meat

• $10,416.9 million (2011)

© Kemin Industries, Inc. and its group of companie...
Australia
• # Meat products introduced since 00’: 501
o # Synthetics: 47 (9.4%)
• Sodium Lactate – 28
• Lactic Acid – 10
•...
Australia
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 All...
Australia – MARKET SIZE
Chilled Processed Meat

• $673.9 million (2011)

© Kemin Industries, Inc. and its group of compani...
South Korea
• # Meat products introduced since 00’: 459
o # Synthetics: 9 (1.97%)
•
•
•
•

Sodium Lactate – 5
Lactic Acid ...
South Korea
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 A...
South Korea – MARKET SIZE
Chilled Processed Meat

• $857 million (2011)

© Kemin Industries, Inc. and its group of compani...
Singapore
• # Meat products introduced since 00’: 160
o # Synthetics: 17 (10.6%)
•
•
•
•

Sodium Lactate – 9
Lactic Acid –...
Singapore
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 All...
Singapore – MARKET SIZE
Chilled Processed Meat

• $36 million (2011)

© Kemin Industries, Inc. and its group of companies ...
Malaysia
• # Meat products introduced since 00’: 120
o

# Synthetics: 3 (2.5%)
• Sodium Lactate – 3

Source:Mintel GNPD
© ...
Malaysia
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 All ...
Malaysia – MARKET SIZE
Chilled Processed Meat

• $80.4 million (2011)

© Kemin Industries, Inc. and its group of companies...
Indonesia
• # Meat products introduced since 00’: 187
o # Synthetics: 4 (2.1%)
• Sodium Lactate – 1*
• Potassium Lactate –...
Indonesia
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 All...
Indonesia – MARKET SIZE
Chilled Processed Meat

• $97.4 million (2011)

© Kemin Industries, Inc. and its group of companie...
Philippines
• # Meat products introduced since 00’: 487
o

# Synthetics: 4 (0.82%)
• Sodium Lactate – 2
• Potassium Lactat...
Philippines
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 A...
Philippines – MARKET SIZE
Chilled Processed Meat

• $343.6 million (2011)

© Kemin Industries, Inc. and its group of compa...
Thailand
• # Meat products introduced since 00’: 291
o

# Synthetics: 2 (0.69%)
• Sodium Lactate – 2
• Sodium Diacetate – ...
Thailand
continued…

• Synthetics Trends

Source:Mintel GNPD
© Kemin Industries, Inc. and its group of companies 2012 All ...
Thailand – MARKET SIZE
Chilled Processed Meat

• $53 million (2011)

© Kemin Industries, Inc. and its group of companies 2...
Market Sizes – RANKING SUMMARY
1.
2.
3.
4.
5.
6.
7.
8.

Japan – $10,416.9M , 952,000 tonnes
South Korea – $857M, 141,900 t...
Key Conclusions
• Synthetic Ingredients* were included in 2.81% of all new
meat product launched since the year 2000
• Sin...
THANK YOU

Reference Information
© Kemin Industries, Inc. and its group of companies 2012 All rights reserved.

®™ Tradema...
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Market opportunities for synthetics in meats (Asia Pacific)

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  • General remarks about
  • ONLY in Japan, Euromonitor’s database shows Lactates as being an active ingredient for the Meat Industry (Chilled Processed Meat)
  • General remarks about
  • General remarks about
  • General remarks about
  • General remarks about
  • General remarks about
  • General remarks about
  • General remarks about
  • General remarks about
  • * One of the products includes both ingredients (sodium lactate and sodium diacetate)
  • General remarks about
  • General remarks about
  • General remarks about
  • * One of the products includes both ingredients (sodium lactate and sodium diacetate)
  • General remarks about
  • *Sodium Lactate, Lactic Acid, and Potassium Lactate, Sodium Diacetate
  • Transcript of "Market opportunities for synthetics in meats (Asia Pacific)"

    1. 1. MARKET OPPORTUNITIES (APAC) FOR SYNTHETICS IN MEATS Carlos Velastegui © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    2. 2. Criteria • Countries of interest: o o o o o o o o Japan Australia South Korea Singapore Malaysia Indonesia Philippines Thailand • Synthetic Ingredients: o o o o o o Sodium Lactate Lactic Acid Potassium Lactate Sodium Diacetate Potassium Diacetate Lactates Reference Information © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    3. 3. Japan • # Meat products introduced since 00’: 896 o # Synthetics: 1 (0.11%) • Sodium Lactate – 1 (released 2012) • Lactates are present in approx. 98.7% of Chilled Processed Meat products Source:Mintel GNPD and Euromonitor International Statistics © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    4. 4. Japan – MARKET SIZE Chilled Processed Meat • $10,416.9 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 952,000 tonnes or 2,098,800,740 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    5. 5. Australia • # Meat products introduced since 00’: 501 o # Synthetics: 47 (9.4%) • Sodium Lactate – 28 • Lactic Acid – 10 • Potassium Lactate – 9 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    6. 6. Australia continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    7. 7. Australia – MARKET SIZE Chilled Processed Meat • $673.9 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 117,000 tonnes or 257,940,847 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    8. 8. South Korea • # Meat products introduced since 00’: 459 o # Synthetics: 9 (1.97%) • • • • Sodium Lactate – 5 Lactic Acid – 2 Potassium Lactate – 1 Sodium Diacetate – 1 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    9. 9. South Korea continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    10. 10. South Korea – MARKET SIZE Chilled Processed Meat • $857 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 141,900 tonnes or 312,835,950 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    11. 11. Singapore • # Meat products introduced since 00’: 160 o # Synthetics: 17 (10.6%) • • • • Sodium Lactate – 9 Lactic Acid – 3 Potassium Lactate – 5 Sodium Diacetate – 2 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    12. 12. Singapore continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    13. 13. Singapore – MARKET SIZE Chilled Processed Meat • $36 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 7,000 tonnes or 15,432,358.4 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    14. 14. Malaysia • # Meat products introduced since 00’: 120 o # Synthetics: 3 (2.5%) • Sodium Lactate – 3 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    15. 15. Malaysia continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    16. 16. Malaysia – MARKET SIZE Chilled Processed Meat • $80.4 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 22,300 tonnes or 49,163,084.5 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    17. 17. Indonesia • # Meat products introduced since 00’: 187 o # Synthetics: 4 (2.1%) • Sodium Lactate – 1* • Potassium Lactate – 2 • Sodium Diacetate – 2 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    18. 18. Indonesia continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    19. 19. Indonesia – MARKET SIZE Chilled Processed Meat • $97.4 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 14,200 tonnes or 31,305,641.2 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    20. 20. Philippines • # Meat products introduced since 00’: 487 o # Synthetics: 4 (0.82%) • Sodium Lactate – 2 • Potassium Lactate – 2 Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    21. 21. Philippines continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    22. 22. Philippines – MARKET SIZE Chilled Processed Meat • $343.6 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 108,200 tonnes or 238,540,168 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    23. 23. Thailand • # Meat products introduced since 00’: 291 o # Synthetics: 2 (0.69%) • Sodium Lactate – 2 • Sodium Diacetate – 1* Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    24. 24. Thailand continued… • Synthetics Trends Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    25. 25. Thailand – MARKET SIZE Chilled Processed Meat • $53 million (2011) © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. • 11,000 tonnes or 24,250,848.8 lbs. (2011) K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    26. 26. Market Sizes – RANKING SUMMARY 1. 2. 3. 4. 5. 6. 7. 8. Japan – $10,416.9M , 952,000 tonnes South Korea – $857M, 141,900 tonnes Australia – $673.9M, 117,000 tonnes Philippines – $343.6M, 108,200 tonnes Indonesia – $97.4M, 14,200 tonnes Malaysia – $80.4M, 22,300 tonnes Thailand – $53M,11,000 tonnes Singapore – $36M, 7,000 tonnes © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    27. 27. Key Conclusions • Synthetic Ingredients* were included in 2.81% of all new meat product launched since the year 2000 • Singapore has the highest % of products launched incl. synthetic ingredients • Australia has the highest number of products launched incl. synthetic ingredients • Except in Indonesia, Sodium Lactate is the most widely used synthetic ingredient present in new meat products • 0 products incl. Potassium Diacetate Source:Mintel GNPD © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
    28. 28. THANK YOU Reference Information © Kemin Industries, Inc. and its group of companies 2012 All rights reserved. ®™ Trademarks of Kemin Industries, Inc., U.S.A. K-Source: PRE-11-00000 REV 0 110930 For use Worldwide
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