Workshop 11 Crafting Your Online Personal Marketing Campaign

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Introduce Social Media for the Uncomfortable Intro Megan – Social Media allowed me to be 3 dimensional! The medium is more dynamic than traditional resume and cover letter writing. Intro Carlos Ask for class introductions and for them to consider…

Go around the room for introductions

10:00

Personal Branding is How you Differentiate Yourself A Personal brand empowers and Equips your with: A consisitent message A compelling story Clear, bold, factual statements

In your integrated marketing campaign, Be True to Yourself and your own statements Take time to see yourself as others see you – do not under (or over) estimate yourself

In an integrated campaign… All communications are on-message, They relate to one another They reinforce one another Look at the Celtic knot, it is complex, but simple, and it all ties together An integrated campaign is simpler, more elegant, more effective, more representative of YOU

What is Your Message? How do you answer the unspoken questions? Why should I talk to you? Why should I introduce you? What value do you bring to me or my organization? What problems can you solve?

Inverted pyramid, where the foundation is actually the smallest, but most powerful component Your key words are the essence of you and what you have to offer. Build on them

Let’s do an exercise to discern your key words and tagline, your profile and your…

elevator pitch – do not dread it! Here’s a way to get to your keywords: Comb through your resume and circle or highlight or more fun yet…

Apply wordle Stop and do keyword exercise. Come out with: Keywords Tagline and or Headline Elevator Pitch Break 11:00 Look for what your story is. What’s your hook? What’s the arc of the storyline? Break

Split into groups and work on One Paragraph description Profile elements For your resume, Linked In profile elements, cover letter Boil it down Tighten it up - Do not be afraid to edit Are you on-message? Make clear, factual statements Be bold Express YOURself – let your personality out of the bag “ Data Chef” your material

Introductions redux – who wants to go again?

Favorites, Groups & Events

Workshop 11 Crafting Your Online Personal Marketing Campaign - Presentation Transcript

Social Media for the Uncomfortable™ Crafting Your Online Integrated Marketing Campaign
Who Do You Know Yourself to Be?
How Do You Add Value?
What Do You Have to Offer? “ Offering,” Stephane de Bourgies
What Problems Can You Solve?
What Do YOU Wish to Cover Today?
- Don’t worry, we have an agenda! But we want you to get the take-away you need.
Why Personal Branding?
YOU the Integrated Marketing Campaign “ Be True To Yourself,” Yolanda Rios
On Message: All Communications Relate to One Another
What is Your Message?
Your Content Elements One Paragraph Description Resume/Bio/CV Tagline Professional Headline Elevator Pitch Keywords
Discern: keywords, tagline, profile…. “ The Thinker Surrounded by Gears”
. . . and elevator pitch
A Great Tool: Wordle.net
Let Your Personality Out of the Bag!
Am I Done Now?
- Keep your message alive.
- Revisit it often. Rewrite, rethink, do not let YOU stagnate.
- LIVE your words. Practice them every day until they flow freely.
Go Forth and Share Your Brilliance!