Digiday Retail Summit: Selling to a Millennial Generation
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Digiday Retail Summit: Selling to a Millennial Generation

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Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to ...

Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy. Featuring real-life case studies from: Taco Bell, Home Depot, Nordstrom's, KFC, Applebee's, Lexus, Delta, Toys R Us, Arby's, FedEx, and NyQuil.

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Digiday Retail Summit: Selling to a Millennial Generation Presentation Transcript

  • 1. @CarlosGil83
  • 2. Carlos Gil, Speaker Top 50 “Most Influential Online” 2010 by Fast Company Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands Executive M.B.A. from Jacksonville University, 2015
  • 3. Social Media is “Always on”
  • 4. Retail Social Media In Retail, every moment that your doors are open someone is speaking about your brand
  • 5. Your Audience Matters In retail, Millennial shoppers including Millennial moms are often misunderstood and overlooked Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever Millennials rely mostly on their friends to make buying decisions, they don’t want to be sold to by brands
  • 6. Opportunity for Brands!
  • 7. Why Should You Care? By 2017, the Millennial generation is expected to outspend Baby Boomers *Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet” Brands must embrace the culture shift…Here’s how
  • 8. Multi-Channel Reach Content via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop In digital and social media, today’s brands are multimedia content producers!
  • 9. Content Drives Engagement
  • 10. Be Timely, Be Relevant
  • 11. Personality like Taco Bell!
  • 12. Web-to-Store via Pinterest
  • 13. Tell a Story with Pictures
  • 14. Drive ROI with Mobile Offers 91% of Millennials make their Facebook Places and Foursquare check-ins public Foursquare connects 45M+ people to 1.5M+ businesses
  • 15. Engage Brand Advocates
  • 16. Speak to your Customers
  • 17. #RealTalk “Social media is a tool to engage customers through content, conversation and collaboration. Engagement is what builds awareness and loyalty, loyalty is what drives sales” – @CarlosGil83
  • 18. Q&A Email: carlos@carlosgil.biz Twitter: @CarlosGil83 LinkedIn.com/in/CarlosGilOnline Facebook.com/CarlosGilOnline Google: “Social Media Trends in Retail to look for in 2014”