P NHow to create yourPERSONAL             LEARNING              NETWORK                     for Professional Development &...
“ The summation of human experience is being expanded at a prodigious rate, and  the means we use for threading through th...
“ The summation of human experience is being expanded at a prodigious rate, and  the means we use for threading through th...
BooksResearchExperience
Books                                 Research                                 Experience                                 ...
Books                                 Research                                 Experience                                 ...
Books                                 Research                                 Experience                                 ...
Books                                          Research                                          Experience               ...
Books                                          Research                                          Experience               ...
Books                                               Research                                               Experience     ...
Everyone’s                                                  BooksKnowledge                                                ...
“PLNs are deliberately formed networks of                                     “ people and resources capable of guiding   ...
How to build a PLN using
How to build a PLN using  Twitter           Social Bookmarks            Blogs
What isTwitter   ?
What isTwitter   ?
Status Updates          What is          Twitter   ?
BloggingWhat isTwitter   ?
Chat Room   What is   Twitter   ?
Instant Messages              What is              Twitter   ?
Text MessagesWhat isTwitter   ?
What isTwitter   ?
You don’t need to tweet to get value out of Twitter
Setting Up Your PLN Using TwitterIdentify people in your field whose work you admire       Use Twitter’s search engine to ...
Setting Up Your PLN Using BlogsIdentify people in your field whose work you admire       Find their individual and/or orga...
Setting Up Your PLN Using Social Bookmarks   Identify a resource on a topic of interest         Bookmark it using a social...
How to maintain a PLN: Lagniappes
How to maintain a PLN: Lagniappes & the Gift of Giving
Sharing on your blog
Sharing visualizations
Sharing slides on Slideshare
Sharing student projects
Sharing assignments on Wikis
The Benefits of a PLNin Academe
Curriculum Development
Twitter Network as Research Assistants         Active Social Search
Twitter Network as Research Assistants         Active Social Search
Passive Social Search:Receiving pertinent info from PLN without asking for it
COMM 3309               Social Media for Public Relations               St. Edward’s University • Department of Communicat...
Crowdsourcing               COMM 3309               COMM 3309               Social Media for Public Relations             ...
CrowdsourcingTwitter PLNlink informs assignment    (which itself was                    COMM 3309                         ...
CrowdsourcingTwitter PLN                                                                                                  ...
Weisgerber, C. & Butler, S. (in press). Social Media  as a Professional Development Tool: Using Blogs,  Microblogs and Soc...
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Pln 100819235423-phpapp02

  1. 1. P NHow to create yourPERSONAL LEARNING NETWORK for Professional Development & Research Corinne Weisgerber & Shannan Butler Assistant Professors of Communication
  2. 2. “ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “important item is the same as was used in the days of square-rigged ships.
  3. 3. “ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “important item is the same as was used in the days of square-rigged ships. Vannevar Bush, 1945
  4. 4. BooksResearchExperience
  5. 5. Books Research Experience ExpertExpert 1 Expert 2 Expert 3 Knowledge
  6. 6. Books Research Experience ExpertExpert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe
  7. 7. Books Research Experience ExpertExpert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Personal Resources YOU
  8. 8. Books Research Experience ExpertExpert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
  9. 9. Books Research Experience ExpertExpert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
  10. 10. Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge& Experience Personal Resources YOU
  11. 11. Everyone’s BooksKnowledge ResearchPool Grows Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge & Experience Personal Resources YOU
  12. 12. “PLNs are deliberately formed networks of “ people and resources capable of guiding our independent learning goals and professional development needs.
  13. 13. How to build a PLN using
  14. 14. How to build a PLN using Twitter Social Bookmarks Blogs
  15. 15. What isTwitter ?
  16. 16. What isTwitter ?
  17. 17. Status Updates What is Twitter ?
  18. 18. BloggingWhat isTwitter ?
  19. 19. Chat Room What is Twitter ?
  20. 20. Instant Messages What is Twitter ?
  21. 21. Text MessagesWhat isTwitter ?
  22. 22. What isTwitter ?
  23. 23. You don’t need to tweet to get value out of Twitter
  24. 24. Setting Up Your PLN Using TwitterIdentify people in your field whose work you admire Use Twitter’s search engine to find their Twitter handle Follow them on TwitterExpand the list of experts you follow by: Checking their following/follower lists + Checking RTs to find out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
  25. 25. Setting Up Your PLN Using BlogsIdentify people in your field whose work you admire Find their individual and/or organizational blogs Subscribe to their blog’s RSS feedExpand the list of experts you subscribe to by: Checking their blog roll + Following links on their blog to other blogs + Checking to see if your favorite twitter users blog +
  26. 26. Setting Up Your PLN Using Social Bookmarks Identify a resource on a topic of interest Bookmark it using a social bookmarking service Check to see who else has bookmarked the resource Examine their tag cloud to see what their interests are Look for someone who fits your interests Confirm they offer multiple resources of interest to you Add their bookmark feed to your feed reader +
  27. 27. How to maintain a PLN: Lagniappes
  28. 28. How to maintain a PLN: Lagniappes & the Gift of Giving
  29. 29. Sharing on your blog
  30. 30. Sharing visualizations
  31. 31. Sharing slides on Slideshare
  32. 32. Sharing student projects
  33. 33. Sharing assignments on Wikis
  34. 34. The Benefits of a PLNin Academe
  35. 35. Curriculum Development
  36. 36. Twitter Network as Research Assistants Active Social Search
  37. 37. Twitter Network as Research Assistants Active Social Search
  38. 38. Passive Social Search:Receiving pertinent info from PLN without asking for it
  39. 39. COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.eduCOURSE DESCRIPTIONIn April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world,told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’”COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.This assignment gives you an opportunity to learn how to monitor blog and other social mediacontent in a way that provides similar insight offered by more traditional environmental scanningmethods. Many people will discuss your client or organization and its products/services on theirown Web sites or on social media sites, outside of realm traditional media. Just as it is important foryou to know what the media and your community are saying about your organization and itsproducts/services, it is important to know what is being said in social media sites like blogs, socialnetworks, and microblogs.For this assignment, you will: • monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks • create a table for your data, and • write an analysis of the conversation with suggestions for action.
  40. 40. Crowdsourcing COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.eduCOURSE DESCRIPTIONCOURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world,In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that:told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’”COURSE ASSIGNMENTSCOURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social mediaThis assignment gives you an opportunity to learn how to monitor blog and other social mediacontent in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on theirmethods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important forown Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and itsyou to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, socialproducts/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs.networks, and microblogs. For this assignment, you will:For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  41. 41. CrowdsourcingTwitter PLNlink informs assignment (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  42. 42. CrowdsourcingTwitter PLN Bookmarkinglink informs assignment link gets reshared (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations with social crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. bookmarking PLN Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  43. 43. Weisgerber, C. & Butler, S. (in press). Social Media as a Professional Development Tool: Using Blogs, Microblogs and Social Bookmarks to Create Personal Learning Networks. In C. Wankel (ed.), Teaching Arts & Science with Social Media. Bingley, U.K.: Emerald.

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