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If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey