Social Media as a Means for Career and Business Development


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Delivered at the Georgetown University Club's Business Breakfast, 6/21/11

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Social Media as a Means for Career and Business Development

  1. 1. Social Media as a Means for Career and Business Development<br />Carla Gates<br /><br />@CarlaGates247<br />
  2. 2. Prepared for the Georgetown University ClubBusiness BreakfastJune 21, 2011Boston<br />
  3. 3. Social media is here to stay.So, you better flourish or flop.<br />
  4. 4. “Social media” is just a set of tools to access and be part of a huge, interconnected, worldwide community.<br />
  5. 5. Remember, a few years back, when the Web was mostly a push media? You’d go to websites and read what someone else wanted you to read.<br />
  6. 6. Now, it’s a 2-way street. They talk. You talk. They talk back. You talk back. It’s a conversation.<br />
  7. 7. Why did this happen?• Recession• Lack of trust in advertisers• Resurgence of community• The speed of technology<br />
  8. 8. So, it doesn’t matter if Facebook is around in 5 years or not. The notion of communities connected by technology is here to stay.<br />
  9. 9. So, why are you here today? I’m guessing you’re asking:1) How can I get a better job using social media?OR2) How can I get more business using social media?<br />
  10. 10. It all comes back to the marketing funnel.It doesn’t matter if you are trying to generate job leads or business leads. It always works the same way.<br />
  11. 11. So, how do you get recruiters or prospects to find you? How do you start at the top of the funnel?<br />
  12. 12. Create relevant content that is valuable to your audience.And get it noticed using:• keywords and search engine- optimized copy on your blog or web site• guest posts on someone else’s blog• ebooks and whitepapers• webinars• videos• social networks – Facebook, LinkedIn, Twitter<br />
  13. 13. You’ve got to create a brand. Either a business brand or a personal brand.<br />
  14. 14. So, what’s relevant content? What does that mean? And how do you create a brand with that content?<br />
  15. 15. Listen to your customers, whether they are recruiters or consumers. What keeps them up at night? What information is valuable to them? That’s your content.<br />
  16. 16. And forget features and benefits, or old-style resumes.In the age of social media, you need to tell a story about you or your product.<br />
  17. 17. Why a story?• Stories are more easily remembered.•People can connect emotionally, and ultimately, emotion sells.<br />
  18. 18. So, what’s your story?<br />
  19. 19. To develop your story, ask yourself:• What is my mission and vision?• How did I get here?What are my superpowers?• How can I help you?• Why can you trust me?<br />
  20. 20. What tools do you need to write and promote your story?<br />
  21. 21. •Start a blog. Post frequently.• Get a Twitter account. Curate and share original content.• Develop your LinkedIn profile and fill it out 100%. Get recommendations. • Start your own YouTube channel. Get a Flip camera and make short, snappy videos.• Optimize everything with keywords!<br />
  22. 22. What else do you need?<br />
  23. 23. • Authority• Authenticity• Confidence in your abilities or your product• Passion• Warmth<br />
  24. 24. My final advice for using social media for career and business development?• Have a vision.• Don’t be generic.• Give back.• Have a regular presence.• Don’t make it about you.• Read everything! Fill your brain with useful information and inspiration.<br />
  25. 25. Recommendations of bloggers to follow.@Copyblogger@JeffErnst@JeffreyHayzlett@alltwtr@AugieRay@LisaPetrilli@TEDNews@SallyHogshead@GOOD@smexaminer@Wired@TheSocialCMO@Djwaldow@Level343<br />
  26. 26. Recommendations of books to readEnchantment: The Art of Changing Hearts, Minds, and Actions,by Guy KawasakiContent Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business,by Ann Handley and CC. ChapmanSpend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live,by John Gerzema<br />
  27. 27. What’s your point of view? Let’s talk!• Find this presentation at• Connect on my blog at• Follow me on Twitter at<br />
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