Your SlideShare is downloading. ×
New England Direct Marketing Association Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

New England Direct Marketing Association Presentation

117
views

Published on

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
117
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)
  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)
  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)
  • Transcript

    • 1. Without a Heart,Social Media is Just a Platform!Carla GatesSocial Media Strategist, Teacher, & WriterNEDMAMay 15, 2013
    • 2. TODAY’S MESSAGE:CONTENT IS THE HEART2PROSPECTSCUSTOMERSEVANGELISTS,RESELLERS,INFLUENCERSAMAZINGCONTENTYOURWEBSITEor BLOGOF SOCIAL MEDIA MARKETING
    • 3. Why Should You Care About Content?• 80% of business decision-makers said they prefer toget information via articles, not ads.• 70% said content makes them feel closer to a company.• 60% said content provided by companies helps themmake smarter buying decisions.[Source: GfK Roper Public Opinion Polls]Woah. 80% Want Content?3
    • 4. 4
    • 5. 5content marketing n. creating (or curating), andsharing valuable free content to attract andconvert prospects into customers.“THE TRUST, CREDIBILITY, AND AUTHORITYTHAT CONTENT MARKETING CREATES,KNOCKS DOWN SALES RESISTANCE,ALL WHILE PROVIDING A BASELINE INTRODUCTIONTO THE BENEFITS OF YOUR PRODUCT.”(Brian Clark, Copyblogger)“CONTENT MARKETING IS THE GREAT EQUALIZER.LARGE BUDGETS AND STAFF DON’T NECESSARILY WIN”.(Joe Pulizzi, Content Marketing Institute)
    • 6. 6
    • 7. 7
    • 8. So, how do I create content with aheart?81. Relevant 2. Timely3. Personable 4. Visual5. It’s not all about you!The 5Rules ofGreatContent
    • 9. What keeps your customers up at night?What makes them happy?What information is valuable to them?What’s on their wish lists?9Content with a HeartStarts with Your Customers
    • 10. 10Pulling It AllTogetherGet youremployeesinvolvedUse lots of images!Photos, infographics,maps, charts, memesNewsjack!Always tell astory!Industry newsReviews,testimonialsUse video tointerview keycustomers, staff,influencers.Contests,especially wherefollowers judge thewinnersHow-tos, Lists, Top10s
    • 11. TO RESTATE:CONTENT IS THE HEART11PROSPECTSCUSTOMERSEVANGELISTS,RESELLERS,INFLUENCERSAMAZINGCONTENTYOURWEBSITEor BLOGOF SOCIAL MEDIA MARKETING
    • 12. 12
    • 13. Don’t do this…13
    • 14. Or this….14
    • 15. And definitely don’t do this…15April 15, 2013
    • 16. • Find this presentation atslideshare.net/CarlaGates• Follow me on Twitter attwitter.com/CarlaGates24716