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  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)
  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)
  • WHAT? More demanding of better service More vocal- More apt to listen to a friend’s recommendation instead of an ad (pull is better than push)

Transcript

  • 1. Without a Heart,Social Media is Just a Platform!Carla GatesSocial Media Strategist, Teacher, & WriterNEDMAMay 15, 2013
  • 2. TODAY’S MESSAGE:CONTENT IS THE HEART2PROSPECTSCUSTOMERSEVANGELISTS,RESELLERS,INFLUENCERSAMAZINGCONTENTYOURWEBSITEor BLOGOF SOCIAL MEDIA MARKETING
  • 3. Why Should You Care About Content?• 80% of business decision-makers said they prefer toget information via articles, not ads.• 70% said content makes them feel closer to a company.• 60% said content provided by companies helps themmake smarter buying decisions.[Source: GfK Roper Public Opinion Polls]Woah. 80% Want Content?3
  • 4. 4
  • 5. 5content marketing n. creating (or curating), andsharing valuable free content to attract andconvert prospects into customers.“THE TRUST, CREDIBILITY, AND AUTHORITYTHAT CONTENT MARKETING CREATES,KNOCKS DOWN SALES RESISTANCE,ALL WHILE PROVIDING A BASELINE INTRODUCTIONTO THE BENEFITS OF YOUR PRODUCT.”(Brian Clark, Copyblogger)“CONTENT MARKETING IS THE GREAT EQUALIZER.LARGE BUDGETS AND STAFF DON’T NECESSARILY WIN”.(Joe Pulizzi, Content Marketing Institute)
  • 6. 6
  • 7. 7
  • 8. So, how do I create content with aheart?81. Relevant 2. Timely3. Personable 4. Visual5. It’s not all about you!The 5Rules ofGreatContent
  • 9. What keeps your customers up at night?What makes them happy?What information is valuable to them?What’s on their wish lists?9Content with a HeartStarts with Your Customers
  • 10. 10Pulling It AllTogetherGet youremployeesinvolvedUse lots of images!Photos, infographics,maps, charts, memesNewsjack!Always tell astory!Industry newsReviews,testimonialsUse video tointerview keycustomers, staff,influencers.Contests,especially wherefollowers judge thewinnersHow-tos, Lists, Top10s
  • 11. TO RESTATE:CONTENT IS THE HEART11PROSPECTSCUSTOMERSEVANGELISTS,RESELLERS,INFLUENCERSAMAZINGCONTENTYOURWEBSITEor BLOGOF SOCIAL MEDIA MARKETING
  • 12. 12
  • 13. Don’t do this…13
  • 14. Or this….14
  • 15. And definitely don’t do this…15April 15, 2013
  • 16. • Find this presentation atslideshare.net/CarlaGates• Follow me on Twitter attwitter.com/CarlaGates24716