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Social media on your own website – the overlooked opportunity TTE 2010 digital visitor
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Social media on your own website – the overlooked opportunity TTE 2010 digital visitor

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Presentation from the Travel Technology Europe conference 2010 by Digital Visitor....

Presentation from the Travel Technology Europe conference 2010 by Digital Visitor.
This presentation looks at the different types of social media and how your organisation can make the most of all the social media has to offer.

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  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?
  • Are many companies missing a trick with their social media strategy?

Transcript

  • 1. Your own website – the overlooked opportunity for social media Anthony Rawlins, Digital Visitor Travel Technology Europe 2010
  • 2.
    • A little bit about social media
    • 2 principles of Social Media
    • Where should you use social media on your website?
    • Make a success of your own social media solution
    • Case studies
    Agenda By the end of this presentation you will discover the 2 principles of Social Media around which everything else revolves
  • 3.
    • Anthony Rawlins
    • Digital Visitor
    • Visitor Review launched 18 months ago
    • Enabled businesses to gather their own social media – and at last maximise benefit
    • How many organic search engine results come from your social media?
    • How much is this used in your other online marketing?
    Introduction Social Media is not used as effectively as it can be by most companies
  • 4.
    • “ I want to use social media but I don’t know how?”
    • Social media is perfect for the travel industry
    • Consumer now expects reviews and more rich media.
    • They will find them on your website or another...
    Social media
  • 5. The 2 paths of Social Media
    • How should we use social media? There are 2 ways
    • Huge resources already available – use these
    • Advertising / commission drawback
    • Your own social media solution
    • Can be costly
    Current trade-off - free content Vs advertising
  • 6. The 2 principles of social media
    • Social media strategies fall in 2 categories:
      • Those on your website
      • Those not on your website
    • Direct traffic to your website from Facebook, YouTube etc...
    • Maintain traffic on your own website with your own solution
    Social media is here to stay, use free resources now whilst building your own archive for the future
  • 7. Where on your site should you position social media?
    • Where you show social media on your site has a big effect on its impact
    • Videos and photos are inspirational and should be offered earlier in the decision making process - homepages and landing pages.
    • Text reviews used to narrow decision further and therefore ideally specific venue /location / hotel
    • Be mindful of traffic converting elsewhere
  • 8. Your own social media solution?
    • More and more sites offering reviews.
    • Companies realising that investing in their own social media is more beneficial than building a 3 rd party archive
    • Build your own social media site
  • 9.
    • White-labelled social media solution for our clients
    • Seamless integration with your website
    • low cost
    • Build your own archive of content
    • Build your own community
    Visitor Review Building your own social media is a better investment than adding to someone else’s
  • 10. Guarantee success
    • We’ve delivered over 150 independent social media solutions
    • What does your social media site need:
    • 1 volume of content
      • Incentivise
      • Specific requests
    • 2 show targeted content on targeted pages of your website
    • 3 Distribute your content
  • 11. Case Study
    • Create a national network of social media solutions
    • Able to pass content to each other thus increasing exposure
    • Send content to other websites free of charge for additional exposure
    • Combining their own social media solution with 3 rd party content
  • 12.  
  • 13. Social media & social networking Case study 2
    • Combine your own social media and social networking solution
    • Client X – over 30,000 tours per annum, 40-50% repeat business
    • Predominantly over 50’s
    • Members area, groups, friends
    • Deliver adverts based on – where they want to go next
    • Encourage groups of users to book tours
    • Aim to increase repeat business
  • 14. Case study
    • Flight Centre UK
    • Also Round the World Experts and Student Flights
    • Providing a social media solution for each brand
    • enabling content to be shown on each solution by connecting separate platforms together.
    • ‘ Round The World Experts’ have got it right with their incentives. Will be running a campaign in order to engage with over 600,000 students offering a round the world trip.
  • 15. Top 5 tips
    • Use free resources that are already out there to spread your message
    • Use videos and photos for inspiration and text reviews and ratings on booking pages.
    • Consider your own solution. The long term benefits are undeniable
    • Distribute your own content through the same channels you can gather content from.
    • Content doesn’t grow on trees – you need to incentivise your visitors to participate on your site
  • 16.
    • Stand D12
    • www.digitalvisitor.co.uk
    • [email_address]
    Thank you for your time