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We all have heard it before – content is king! Speak to any SEO experts and they will confirm that having the right content on your website is essential to get good rankings. However since the birth of social media, the type of content expected by potential customers has dramatically changed. Nowadays, when people visit your website, they want to see reviews, videos and photos from other people who have used or experienced your service or product as this is believed to be more trustworthy.
This presentation was delivered by social media innovators Digital Visitor at the World Travel Market 2010 in London which discussed why “Customers Need Content” and answered questions such as;
How do you get the balance right?
What content tips and tricks do you need to know about?
What will give you the edge over your competitors?