Fashion Buyer Final Presentation

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This is a presentation that i created for my Fashion Buying class at Ryerson University.
The goal was to forecast spring summer 2012 trends and buy an assortment of clothing based on that trend.
Marketing and merchandising ideas were also discussed.

Published in: Lifestyle, Design, Business
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Fashion Buyer Final Presentation

  1. 1. S/S 2012 Assortment By Carla SmithThursday, June 9, 2011
  2. 2. S/S 2012 Assortment PROJECT BY: CARLA SMITH DATE CLIENT THURSDAY JUNE 9 2011 ARITZIAThursday, June 9, 2011
  3. 3. Aritzia Aritzia a fashion boutique for women in the US and Canada was founded in 1984 and is based in Vancouver, Canada. Aritzia’s Promotional Profile is Regular to Clearance. Aritzia has 48 locations and eight exclusive house brands. This Assortment is being created for one of the exclusive house brands: wilfred.Thursday, June 9, 2011
  4. 4. wilfred Wilfred aims its designs at a slightly more mature group with higher disposable incomes. This woman lives alone in an urban centre, University or College Educated with no children. The Wilfred line currently ranges from $35 for a cropped bustier to $225 for a tuxedo inspired jacket.Thursday, June 9, 2011
  5. 5. Inspiration:Thursday, June 9, 2011
  6. 6. TRAVEL MEETING FRIENDS ABROAD, TRAVEL TRENDS AND RESTRICTIONS, 2012 OLYMPICSThursday, June 9, 2011
  7. 7. MUSIC OVERNIGHT FESTIVALS, ALTERNATIVE FEMALES/ALTERNATIVE BEAUTYThursday, June 9, 2011
  8. 8. LOCAL COMMUNITY GUERILLA GARDENING, THRIFTING, SMALL URBAN LIVING SPACESThursday, June 9, 2011
  9. 9. Wander Lust Focus on travelling lightly, saying “I was there”, being part of a community, a preparedness for all occasions.Thursday, June 9, 2011
  10. 10. Colours Slate Navy and Ink Blues, and Heather Greys, Royal Purple and a splash of Teal: Each conveying calm coolness, intelligence and ease of pairing.Thursday, June 9, 2011
  11. 11. DRIFT DEEP JEWEL TONES ARE A NEW TAKE ON SPRING COLOURSThursday, June 9, 2011
  12. 12. FABRIC SOFT JERSEY BLENDS AND WASHED LEATHERThursday, June 9, 2011
  13. 13. Outerwear Shrug Sweater The Blouse Body Suit Layering Tops Collection Legging Pant 16 piece assortment Dress 2 Key Pieces Interchangeable essentials SkirtThursday, June 9, 2011
  14. 14. Outerwear Washed Leather Jacket (Black) (XXS,XS,S,M,L) ($675 CAD)Thursday, June 9, 2011
  15. 15. TOPS LIGHTWEIGHT BASICS FOR EASY LAYERING AND WEARING ALONE- (XXS,XS,S,M,L) ($38 - $78 CAD)Thursday, June 9, 2011
  16. 16. SKIRTS SKIRTS WILL BE MID-THIGH WITH EMPHASIS ON WRAP AND TIE WAISTLINES (0-12) ($98-$148 CAD)Thursday, June 9, 2011
  17. 17. BOTTOMS OPPOSITE SILHOUETTES. THE FISHERMAN PANT WILL BE A KEY ITEM-(XS,S,M,L) ($48 CAD) & (0-12) ($198 CAD)AD)Thursday, June 9, 2011
  18. 18. 5 IN ONE DRESS *KEY ITEM WEARABLE, WASHABLE, CHANGEABLE - (XXS,XS,S,M,L) ($148 CAD)Thursday, June 9, 2011
  19. 19. MERCHANDISING AND MARKETING STORE LAYOUT AND MARKETING PLANThursday, June 9, 2011
  20. 20. HANGING RACK H A N G I N G R A C K STORE LAYOUT-WILFRED SECTION MERCHANDISE WILL BE FEATURED IN STORE WINDOWS, TABLES, RACKS AND ON MANNEQUINSThursday, June 9, 2011
  21. 21. MARKETING DIRECT MAIL TO TOP SPEND CLIENTS, PRINT CAMPAIGN AND SOCIAL MEDIA MIXThursday, June 9, 2011
  22. 22. Thursday, June 9, 2011

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