2. INITIAL IDEAS
My first ideas relied on the data I collected from my
market research. 25% of people asked suggested
that having a booklet with a diary of the band
would persuade them to buy it, and this therefore
influenced pocket one. 40% then accounted for
more artwork and photo’s so I decided to entwine
this together and make a booklet full of photo’s
and art work. Therefore creating pocket number 2.
4. DETAILED PLAN
BAND
GAPHIC PHOTO DIARY
GAPHIC
BOOK
COVER LET
BOOKLET COVER
STILL SHOT OF
TRACK
GRAPHIC LISTING
IMAGE
OF BAND
BAND
COVER
ALBUM TITLE
INFORMATION ON ALBUM
5. Initial ideas
The only magazine I could find that had CD release
adverts was NME. When looking at the adverts I
noticed that they were often the size of a full A4
side. Although noticeable, this came across as a
bit generic and I therefore came up with the idea
of a pull out poster. This would entice two
audiences’, the ones who already love the
band, and those who just want to know what the
poster is all about. Thus helping to get a wider
amount of people looking at the advert.
6. Examples of full page adverts
•Main image takes up 70% page
•Purchase site in terminal optical area
•No important information in dead
corners
•Date of release uses same size font as
the title of the band
•All important information is placed
together
•Uses website on bottom of advert
7. Examples of full page adverts
•Main image takes up 70% page
•No important information in dead
corners
•Does not tell you where CD can be
purchased
•All important information is placed
together in the middle bottom
•Uses website on bottom of advert
•Shows image of Album cover
8. Example of smaller advert
•Smaller
advertisement, imag
e fills whole advert
•Larger text than on
the A4 sized adverts
•Less information but
again all together in
the bottom middle
•Uses a bolder text
than A4 adverts to
capture attention
