BUILD MEMORABLE CAMPAIGNS
WITH TWITTER
@LisaJSz
Twitter users are GLOBAL – 200M+ active users globally

3x
annual Twitter
growth in the
Middle East
Twitter brings you closer
Closer to REAL WORLD EVENTS
Most retweeted Tweet ever

Total Tweets: 31 million election day Tweets
THE

Twitter Internal ...
Key events SEE INCREASING
ENGAGEMENT
Peak Tweets-per-second
15,358

12,233
10,901
10,245
8,868
6,303
3,966
456
2009

2012
...
Twitter is a “mobile first” company

60%
Of active users utilize
Twitter on a mobile device

1 in 6
new users get started ...
Nike #BlazerHunt

9
60%
Users in MENA use Twitter
while watching TV at home
Source: Compete 2013
@TwitterAds | Confidential
Audi #SoLongVampires

@TwitterAds | Confidential

12
Extend TV engagement to Twitter

#SoLongVampires

@TwitterAds | Confidential
Twitter’s targeting capabilities
@ Handle Targeting

Look-a-likes

Interests

Keywords

Target a audience of
influencers

...
WHAT DO PEOPLE WANT FROM BRANDS?

@TwitterAds | Confidential

16
ENTERTAINMENT

@TwitterAds | Confidential

17
Twitter, Inc. |

Internal Only Confidential
Tweets
Taco Bell @TacoBell
You’re doing it wrong. pic.twitter.com/WEInWfoe
Hide photo

Twitter, Inc. |

Internal Only Conf...
Tweets
Kit Kat @Kit Kat
The fight for @Laura_ellenxx’s affections is on.
@oreo your move #haveabreak
pic.twitter.com/nEM1g...
Tweets
Oreo Cookie @Oreo
Sorry, @KitKiat we couldn’t resist ...
#GiveOreoABreak pic.twitter.com/nEM1g7kv
STUFF

@TwitterAds | Confidential

23
@TwitterAds | Confidential

24
TO DO GOOD

@TwitterAds | Confidential

25
Tweets
Wendy’s @Wendys
RT for a good cause. Each Retweet sends 50¢ to help kids in
foster care. #TreatItFwd

Twitter, Inc....
SURPRISE & DELIGHT
SOCIAL CURRENCY

@TwitterAds | Confidential

30
@TwitterAds | Confidential
#QUESTIONS
@LisaJSz

@TwitterAds | Confidential

32
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
Social Media Forum 09.09.13 - Twitter Presentation
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Social Media Forum 09.09.13 - Twitter Presentation

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Social Media Forum 09.09.13 - Twitter Presentation

  1. 1. BUILD MEMORABLE CAMPAIGNS WITH TWITTER @LisaJSz
  2. 2. Twitter users are GLOBAL – 200M+ active users globally 3x annual Twitter growth in the Middle East
  3. 3. Twitter brings you closer
  4. 4. Closer to REAL WORLD EVENTS Most retweeted Tweet ever Total Tweets: 31 million election day Tweets THE Twitter Internal 2012 SOURCE @TwitterAds | Confidential
  5. 5. Key events SEE INCREASING ENGAGEMENT Peak Tweets-per-second 15,358 12,233 10,901 10,245 8,868 6,303 3,966 456 2009 2012 Michael Jackson Royal Wedding Champions League MTV VMAs (Beyonce) Superbowl XLVI Adele Grammys Chelsea vs. Barcelona Euro 2012 Final THE Twitter Internal 2012, 2009-2012 SOURCE @TwitterAds | Confidential
  6. 6. Twitter is a “mobile first” company 60% Of active users utilize Twitter on a mobile device 1 in 6 new users get started on a mobile device
  7. 7. Nike #BlazerHunt 9
  8. 8. 60% Users in MENA use Twitter while watching TV at home Source: Compete 2013
  9. 9. @TwitterAds | Confidential
  10. 10. Audi #SoLongVampires @TwitterAds | Confidential 12
  11. 11. Extend TV engagement to Twitter #SoLongVampires @TwitterAds | Confidential
  12. 12. Twitter’s targeting capabilities @ Handle Targeting Look-a-likes Interests Keywords Target a audience of influencers Target users who are similar to your followers Target users based on their interests Target users talking about precise keywords Target niche audiences via custom accounts Increase potential reach Resonate with users Target real-time context & intention Search Location Mobile Gender Target users searching relevant keywords Target users by country, state or metro area Target users by device & platform Target users by gender Leverage real-time intent Narrow in on key markets Reach user at pointof-purchase Increase relevance @TwitterAds | Confidential 15
  13. 13. WHAT DO PEOPLE WANT FROM BRANDS? @TwitterAds | Confidential 16
  14. 14. ENTERTAINMENT @TwitterAds | Confidential 17
  15. 15. Twitter, Inc. | Internal Only Confidential
  16. 16. Tweets Taco Bell @TacoBell You’re doing it wrong. pic.twitter.com/WEInWfoe Hide photo Twitter, Inc. | Internal Only Confidential
  17. 17. Tweets Kit Kat @Kit Kat The fight for @Laura_ellenxx’s affections is on. @oreo your move #haveabreak pic.twitter.com/nEM1g7kv
  18. 18. Tweets Oreo Cookie @Oreo Sorry, @KitKiat we couldn’t resist ... #GiveOreoABreak pic.twitter.com/nEM1g7kv
  19. 19. STUFF @TwitterAds | Confidential 23
  20. 20. @TwitterAds | Confidential 24
  21. 21. TO DO GOOD @TwitterAds | Confidential 25
  22. 22. Tweets Wendy’s @Wendys RT for a good cause. Each Retweet sends 50¢ to help kids in foster care. #TreatItFwd Twitter, Inc. | Internal Only Confidential
  23. 23. SURPRISE & DELIGHT
  24. 24. SOCIAL CURRENCY @TwitterAds | Confidential 30
  25. 25. @TwitterAds | Confidential
  26. 26. #QUESTIONS @LisaJSz @TwitterAds | Confidential 32

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