Lucrare de licenta
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Lucrare de licenta

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Lucrare de licenta Lucrare de licenta Presentation Transcript

    • Creatie versus Strategie
    Rolul planningului în campania de advertising Autor: Sava Carina Iuliana Coordonator: Lect.dr. Claudiu Mesaroş
    • s trategie bărbaţi
    • fotbal
    • insight crea ţie
    • bere
    • po zi ţionare
    • Bergenbier
    • c o eren ţă consumator
  •  
  •  
  • Creaţie Strategie
  • Principalul obiectiv al cercetării în advertising este g ăsirea unui INSIGHT
  • Planning în România
    • Prietenii ştiu de ce
    • bere
    • bărbaţi
    • fotbal
    • 75% din consumatorii de bere sunt bǎrbaţi
    • COMPLICITATE MASCULINĂ
  •  
  •  
  •  
    • Crea ţie + Strategie = Eficien ţă
    În conclu z ie...
    • Prietenii ştiu de ce...
    Mulţumesc