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Lucrare de licenta
 

Lucrare de licenta

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    Lucrare de licenta Lucrare de licenta Presentation Transcript

      • Creatie versus Strategie
      Rolul planningului în campania de advertising Autor: Sava Carina Iuliana Coordonator: Lect.dr. Claudiu Mesaroş
      • s trategie bărbaţi
      • fotbal
      • insight crea ţie
      • bere
      • po zi ţionare
      • Bergenbier
      • c o eren ţă consumator
    •  
    •  
    • Creaţie Strategie
    • Principalul obiectiv al cercetării în advertising este g ăsirea unui INSIGHT
    • Planning în România
      • Prietenii ştiu de ce
      • bere
      • bărbaţi
      • fotbal
      • 75% din consumatorii de bere sunt bǎrbaţi
      • COMPLICITATE MASCULINĂ
    •  
    •  
    •  
      • Crea ţie + Strategie = Eficien ţă
      În conclu z ie...
      • Prietenii ştiu de ce...
      Mulţumesc