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Webinar with Terry O\'Reilly from The Age of Persuasion - Standing out in a competitive world

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Webinar with Terry O\'Reilly from The Age of Persuasion - Standing out in a competitive world Presentation Transcript

  • 1. Welcome to The Canadian Career Development Webinar Series- Helping Professionals Advance in their Career! Standing out from the Crowd |The Age of Persuasion | Terry O’Reilly
  • 2. Page
    • What to expect today
    • Welcome & housekeeping
    • Tweet #CareerJoy + #ageofpersuasion
    • Doodle
    • High protein - low fat lunch & learn
    • Introductions
    • Interview with Terry O’Reilly
    • Q&A with Terry & myself
    • Career Q&A bonus session.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 3. Page After a successful career as a copywriter, Terry co-founded Pirate in 1990, with 8 recording studios in Toronto and New York City. He has won a few hundred awards for writing and directing. He was named Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France, and Radio Chairman of the International Clio Awards in Miami, and the London International Advertising Awards in Las Vegas.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 4. Page Alan is Canada’s Career Coach and the founder and Head Coach of CareerJoy. He is the author of Get the Right Job Right Now! , published by Harper Collins. Alan is the career expert for Workopolis and is the host of the podcast CareerJoy Conversations , where he interviews experts weekly from a wide range of fields as a forum to share their career wisdom. Alan was voted one of the Top 40 entrepreneurs under the age of 40. He is also the Trusted Advisor for careers at Chapters, Canada’s largest book chain. He works with organizations such as Alcatel and NRC, as well as with high potential individuals on career management issues. Alan loves books, running, cooking, ideas, design and a good story. He is married, has two children, one dog, four cats and some mice in his garage ... and he loves to chase them all!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 5. Page Brand Test Got …? … is the real thing. Air… Just… … .a beautiful thing Snap……..Pop Two scoops of …. Your richer than you…                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 6. Page Why?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 7. Page http://www.terryoreilly.ca/ #ageofpersuasion                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 8. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 9. Page Definitions Marketing- Mercari “to buy” Advertising - Advertere “to turn towards” Persuasion - Persuasionem "to bring over by talking,"                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 10. Page “ My job as a marketer, is to coax my clients into investing in their own authenticity. Your job as a consumer is to become as literate and discern the sheep from the goats.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 11. Page
    • Salesmanship on paper
    • Reason to buy?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 12. Page Are you selling or buying?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 13. Page How does all of this “stuff” relate to an individual?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 14. Page
    • My Brand is…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 15. Page What about social media?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 16. Page What about the analog?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 17. Page “ Not with a bang, not with a whimper, but by our own skilled hands”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 18. Page Terry O’Reilly                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 19. Page
    • Invest in something you can really count on…You
    • Contact us to book an initial 45 minute consultation
        • An unbiased, professional assessment of your current situation.
        • Feedback on your resume and issues related to your job search.
        • Expert advice on what to do next and tips to get started right away.
    • Most of all, you will get piece of mind that you are not the only one in your situation, as well as the experience and dedication of a career coach who is here to help you. The investment is $99 which is credited towards the cost of our programs.
    • Call 1 877 256 2569 or email Jenny@CareerJoy.com
    • "To have a coach, who has a vested interest in me, is invaluable. Alan validated my ideas, my discoveries and challenged my thoughts, all while helping me to grow personally and professionally." DEBBIE TRENHOLM, MBA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 20. Page What do great brands have in common career with career success! Tim Hortons Starbucks General Motors
    • What is their brand identity?
    • How does this help you?
    • How does it help the company?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 21. Page
    • The 4 Keys to your Brand
    • Know who you are - Clearly
    • Know who and where your market is - Specifically
    • Market yourself - Confidently & Consistently
    • Evolve in your work - Continually
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 22. Page
    • My Brand is…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 23. Page
    • The Career Identity Tool 
        • Make a list of your:
        • Talents – What are you great at? Title
        • Values – What is important to you? You
        • Passions - What do you get angry/joy out of? Direction
        • Ideal lifestyle - Hours, location, travel, income? Fair trade
        • Work ecosystem - What company culture is best for you? Company
        • 2. Consider your current job. Assign a score of 10 to each
        • of the categories (max 50) and add up your score out of
        • a total of 50.
        • Under 30: Unacceptable situation, take action now!
        • Between 30 & 40: What changes are needed in your career?
        • Above 40: How do you continually evolve in your career?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 24. Page
    • How Can CareerJoy Help You?
    • We work with you to help identify, manage and overcome the problems you are experiencing in your current career situation.
    • The Career Identity Program for Professionals TM
      • This program identifies the match between your strengths, talents and passions and the market
      • The 90 Day Career Search Program TM
      • Get hired quicker - Professional resume, interview and networking.
      • The Career Transition Program TM
      • We help with both career identity, self marketing and job search.
      • The Student Identity Program
      • We help to guide a students educational choices and career path.
      • Professional Resume Service
      • Stand out from the competition with our professional writers.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
  • 25. Page
    • Invest in something you can really count on…You
    • Contact us to book an initial 45 minute consultation
        • An unbiased, professional assessment of your current situation.
        • Feedback on your resume and issues related to your job search.
        • Expert advice on what to do next and tips to get started right away.
    • Most of all, you will get piece of mind that you are not the only one in your situation, as well as the experience and dedication of a career coach who is here to help you. The investment is $99 which is credited towards the cost of our programs.
    • Call 1 877 256 2569 or email Jenny@CareerJoy.com
    • "To have a coach, who has a vested interest in me, is invaluable. Alan validated my ideas, my discoveries and challenged my thoughts, all while helping me to grow personally and professionally." DEBBIE TRENHOLM, MBA