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YouthBuild 2013 (U.S. Dept of Labor) Presenation


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The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I've been invited to speak on social media on several occasions, including the YouthBuild …

The U.S. Department of Labor holds training events each year to help train its grantees in various skills. I've been invited to speak on social media on several occasions, including the YouthBuild 2013 event in Boston. I presented What is #CareerGravity; an introduction to the new landscape for job seeking and talent management. Just as social media has fundamentally changed online marketing, it has also transformed the job market. This presentation provides a high level overview of exactly what those transformations are and how job seekers can leverage them.

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  • In his book Linchpin, Seth Godin describes what he views as a completely new workplace paradigm. When we transitioned from an agrarian economy to an industrial one back in the early 20th century, many of our institutions were developed in order to fill America’s factories with efficient workers. He calls these workers “cogs”: They show up on time, do as they’re told, follow a script, don’t speak up and get paid an honest wage for an honest day’s work.Unfortunately, they also get replaced.
  • This model worked well for over a hundred years, but as we transition from an industrial economy to an information economy a different type of employee is required. These, Godin calls “linchpins.” A linchpin doesn’t need a map because they blaze their own trail. They create art, which means doing their job in a way such that it is a gift to those around them. They defeat the lizard brain (which is constantly telling us to conform and not be different). And finally, a Linchpin ships (i.e. delivers). Instead of being replaceable, linchpins are indispensable.And today is a great time to be a linchpin. Why? For that answer, let’s look to an obscure publication from 1968.
  • The Whole Earth Catalog was founded by Stewart Brand and published between 1968 and 1972. It combined dedication to the sixties counter-culture with a love of technology and a belief that “the most empowering tool of the century” was the personal computer. The back cover of the final issue is where Steve Jobs read the quote, “Stay hungry. Stay foolish.” It inspired him to embark on a quest to fuse humanity and technology. Today, combining the PC (or Mac) with the Internet has fulfilled this prophecy and gives us all access to tools for personal empowerment.Brand published this catalog because, in his words:A realm of intimate, personal power is developing – power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested.Today’s Internet finally gives us that personal power predicted so long ago. We are all fully empowered by free and low-cost Web 2.0 tools to take greater control over our own destinies, conduct our own educations and shape our environment. Career Gravity is all about using that power to give your career some weight.
  • Each year, software company Jobvite posts an annual social recruiting survey. They ask employers how they plan to use social media for talent recruitment. Here are a few interesting data points:89% of employers said they did or would be using social media for recruiting talent:
  • There you have it. Nearly nine out of every ten employers are looking to social media to find employees and almost three-quarters of them will search for your online profile before you come in for an interview. What will they find?
  • In this new world of linchpins and social recruiting, having a strong online presence is not optional. #CareerGravity is a process that results in an online footprint that is large, permanent and disruptive. #CareerGravity allows you to be found by people looking for your skills and to develop a strong online network that supports and enhances your career.Creating a gravitational field for your career involves three steps:
  • Build a home base. By registering your own domain name and building a personal website, you have an online “home base” where you can build and expand your digital assets.Establish outposts. Social media sites and search engines act as outposts where you can engage with other professionals and drive traffic back to your home base.Measure and improve. It’s important to monitor the size and effectiveness of your footprint so that you can constantly strengthen your career's gravitational field.
  • Publish = show don’t tellCurate = offer value to build a network
  • Transcript

    • 1. What Is #CareerGravity? DOL YouthBuild Peer to Peer Training Region 1 June 12 - 13, 2013 JFK Federal Building,
    • 2. Cogs Show up. Do as they’re told. Follow the script. Don’t speak up. Get paid. Get replaced.
    • 3. Linchpins Don’t need a map. Create art. Defeat the Resistance. Ship. Become indispensible.
    • 4. Job Hirers
    • 5. Social Recruiting Yes 89% No 11% Do/will you recruit via social media?
    • 6. Social Recruiting 47% 55% 87% Twitter Facebook LinkedIn Which social networks?
    • 7. Social Recruiting Always, 45. 1 Sometimes, 29 If Provided, 1 2.9 Never, 13 Search online profiles?
    • 8. Job Seekers
    • 9. Social Job Hunting 85% 51% 44% 0% 20% 40% 60% 80% 100% Facebook Twitter LinkedIn 88% of job seekers have at least one social profile
    • 10. Social Job Hunting Social media can be a liability
    • 11. Social Job Hunting 54% 38% 34% 0% 10% 20% 30% 40% 50% 60% Facebook LinkedIn Twitter Go-to social networks for job hunting
    • 12. Digital Footprint
    • 13. The Model Build a “Home Base” Build “Outposts” Generate Opportunities
    • 14. The Basics Start yesterday!
    • 15. The Basics Personal Branding
    • 16. The Basics Publish and Curate
    • 17. The Basics LinkedIn
    • 18. Thank You Web: Twitter: @CareerGravity Facebook: