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What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
What is #CareerGravity
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What is #CareerGravity

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#CareerGravity teaches you how to create an engaging, disruptive and effective digital footprint that takes your career to the next level. We show you how to use surprisingly free and low-cost tools …

#CareerGravity teaches you how to create an engaging, disruptive and effective digital footprint that takes your career to the next level. We show you how to use surprisingly free and low-cost tools at the tactical level to create an explosive online presence, one that generates a gravitational pull with the power to expand your professional network and attract new opportunities.

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  1. Don’t  hold  ques�ons  un�l  end  –  interac�ve  How  many  sales/marke�ng?  How  many  business  owners?   1  
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  3. In  his  book  Linchpin,  Seth  Godin  describes  what  he  views  as  a  completely  new  workplace  paradigm.  When  we  transi�oned  from  an  agrarian  economy  to  an  industrial  one  back  in  the  early  20th  century,  many  of  our  ins�tu�ons  were  developed  in  order  to  fill  America’s  factories  with  efficient  workers.  He  calls  these  workers  “cogs”:  They  show  up  on  �me,  do  as  they’re  told,  follow  a  script,  don’t  speak  up  and  get  paid  an  honest  wage  for  an  honest  day’s  work.  Unfortunately,  they  also  get  replaced.     3  
  4. This  model  worked  well  for  over  a  hundred  years,  but  as  we  transi�on  from  an  industrial  economy  to  an  informa�on  economy  a  different  type  of  employee  is  required.  These,  Godin  calls  “linchpins.”  A  linchpin  doesn’t  need  a  map  because  they  blaze  their  own  trail.  They  create  art,  which  means  doing  their  job  in  a  way  such  that  it  is  a  gi�  to  those  around  them.  They  defeat  the  lizard  brain  (which  is  constantly  telling  us  to  conform  and  not  be  different).  And  finally,  a  Linchpin  ships  (i.e.  delivers).  Instead  of  being  replaceable,  linchpins  are  indispensable.  And  today  is  a  great  �me  to  be  a  linchpin.  Why?  For  that  answer,  let’s  look  to  an  obscure  publica�on  from  1968.     4  
  5. The  Whole  Earth  Catalog  was  founded  by  Stewart  Brand  and  published  between  1968  and  1972.  It  combined  dedica�on  to  the  six�es  counter-­‐culture  with  a  love  of  technology  and  a  belief  that  “the  most  empowering  tool  of  the  century”  was  the  personal  computer.  The  back  cover  of  the  final  issue  is  where  Steve  Jobs  read  the  quote,  “Stay  hungry.  Stay  foolish.”  It  inspired  him  to  embark  on  a  quest  to  fuse  humanity  and  technology.  Today,  combining  the  PC  (or  Mac)  with  the  Internet  has  fulfilled  this  prophecy  and  gives  us  all  access  to  tools  for  personal  empowerment.  Brand  published  this  catalog  because,  in  his  words:  A  realm  of  in�mate,  personal  power  is  developing  –  power  of  the  individual  to  conduct  his  own  educa�on,  find  his  own  inspira�on,  shape  his  own  environment,  and  share  his  adventure  with  whoever  is  interested.  Today’s  Internet  finally  gives  us  that  personal  power  predicted  so  long  ago.  We  are  all  fully  empowered  by  free  and  low-­‐cost  Web  2.0  tools  to  take  greater  control  over  our  own  des�nies,  conduct  our  own  educa�ons  and  shape  our  environment.  Career  Gravity  is  all  about  using  that  power  to  give  your  career  some  weight.   5  
  6. Each  year,  so�ware  company  Jobvite  posts  an  annual  social  recrui�ng  survey.  They  ask  employers  how  they  plan  to  use  social  media  for  talent  recruitment.  Here  are  a  few  interes�ng  data  points:  89%  of  employers  said  they  did  or  would  be  using  social  media  for  recrui�ng  talent:     6  
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  8. There  you  have  it.  Nearly  nine  out  of  every  ten  employers  are  looking  to  social  media  to  find  employees  and  almost  three-­‐quarters  of  them  will  search  for  your  online  profile  before  you  come  in  for  an  interview.  What  will  they  find?     8  
  9. In  this  new  world  of  linchpins  and  social  recrui�ng,  having  a  strong  online  presence  is  not  op�onal.    #CareerGravity  is  a  process  that  results  in  an  online  footprint  that  is  large,  permanent  and  disrup�ve.  #CareerGravity  allows  you  to  be  found  by  people  looking  for  your  skills  and  to  develop  a  strong  online  network  that  supports  and  enhances  your  career.  Crea�ng  a  gravita�onal  field  for  your  career  involves  three  steps:   9  
  10. Build  a  home  base.  By  registering  your  own  domain  name  and  building  a  personal  website,  you  have  an  online  “home  base”  where  you  can  build  and  expand  your  digital  assets.  Establish  outposts.  Social  media  sites  and  search  engines  act  as  outposts  where  you  can  engage  with  other  professionals  and  drive  traffic  back  to  your  home  base.  Measure  and  improve.  It’s  important  to  monitor  the  size  and  effec�veness  of  your  footprint  so  that  you  can  constantly  strengthen  your  careers  gravita�onal  field.       10  
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  15. Point  out  differences  b/t  Wordpress-­‐direct  hos�ng  vs.  HostGator  hos�ng.  Wordpress  more  expensive  and  less  flexibility  –  fewer  plug-­‐ins,  too.       15  
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  17. Devote  areas  of  your  website  to  images,  head  shots,  videos….    Discuss  the  importance  of  the  profile  shot  on  FB,  etc.  –  professional       17  
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  21. Pay  a�en�on  to  the  ways  that  you’re  drawing  people  in  further,  a�er  you’ve  drawn  them  in  ini�ally.    Conversion  pages  (i.e.,  landing  pages)  are  important  –  headline  that  speaks  about  what  you  can  do  for  someone  –  what’s  in  it  for  THEM    +  have  tes�monial    Think  about  SELLING  yourself.  Think  ad  copy,  in  a  way  –  this  is  where  you’re  a  li�le  less  resume,  a  li�le  more  adver�ser  (of  yourself)    Be  available  via  as  many  channels  as  possible  –  let  them  contact  you  the  way  THEY  want,  not  just  the  way  you  prefer.    Tells  you  how  effec�ve  your  value  proposi�on  is…fine  tune,  tailor,  etc.   21  
  22. Landing  page  also  helps  you  to  monitor  the  effec�veness  of  your  traffic-­‐drawing  efforts.    Three  things  you  can  learn  from  analy�cs:    1)  Where’s  traffic  coming  from—e.g.,  LinkedIn,  etc.  2)  Where  are  ppl  spending  their  �me?  You  can  actually  spy  on  ppl—what’s   resona�ng…because  each  page  is  dedicated  to  a  diff  area  of  exper�se  3)  What  search  keywords  are  bringing  ppl  to  your  page…do  these  jive  with  what  you   thought  they’d  be?  Are  they  what  you  want  them  to  be?   1)  40  percent  of  all  Google  searches  have  never  been  performed  before— brand  new,  for  the  first  �me  ever  searched,  says  Google.   22  
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