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The Importance of an Online Presence

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The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.

The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.

Published in: Technology, Career

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  • 1.  
  • 2. the importance of an online presence entering the world of blogs and blogging
  • 3. 1) Introduction 2) Practical Exercise A : introduce yourselves, using our test blog 3) The importance of an online presence 4) Practical Exercise B : use Personas to find out what the internet thinks of you right now 5) Everything you need to start and maintain a blog in the order in which it needs to be done 6) Using Twitter to support your blogging activities 7) Round-up : and more reasons to blog 8) Practical Exercise C : Optional: create an actual blog !
  • 4. Part 1 introduction
  • 5. This workshop will give you all the tools you need to create your online presence, via an Information Professional blog
  • 6. And it will enthuse you!
  • 7. This workshop isn’t about…
  • 8. It is about
  • 9. Part 2 Practical Exercise A: Introduce yourselves, using our test blog…
  • 10. It’s time to start blogging already?
  • 11.
    • Go to http://delicious.com/wikimanworkshop and choose the first link for the wikimanworkshop test blog
    • Sign in with your wordpress username and password, then follow the instructions
    • Publish a blog post – just a short paragraph - about who you are and why you want to start blogging...
  • 12. Part 3 the importance of an online presence
  • 13. Reasons you should be online
    • There's a million and one Info Pros already there
    • People will be Googling you anyway
    • It can lead to all kinds of opportunities
    • … and perhaps most importantly of all…
    • Recruiters are looking increasingly to online reputation to choose between candidates
  • 14. earlier this year cross-tab published the findings from their Microsoft-commissioned research on: available via : http://www.microsoft.com/privacy/dpd/research.aspx Online Reputation in a Connected World
  • 15. Here’s what they found
  • 16. Recruiters and HR professionals who believe the use of online reputational data will increase in 5 years
  • 17.
    • Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
    • Though most consumers surveyed do manage their reputation at least to some extent, there are a significant percentage of respondents (between 30% and 35% depending on nationality) who don’t feel their online reputation affects either their personal or professional life. Consequently, they are not taking steps to manage their reputations.
  • 18. What it comes down to is if there are two otherwise equal candidates And one can demonstrate that they are a reflective practitioner through a well-written blog…
  • 19.
    • In the absence of a significant work history, an online presence can help distinguish a job candidate from the sea of new librarian resumes that come across most search committee members’ desks .
    • - Meredith Farkas | Your Virtual Brand
  • 20. Practical Exercise B: use Personas to find out what the internet thinks of you right now Part 4
  • 21. Another important way to manage your online profile is via… LinkedIn's Search Engine rankings are crazy-high
  • 22. Part 5 Slideshare viewers – click the pic of the Prezi to view it
  • 23. Part 6 using Twitter to support your blogging activities
  • 24. Twitter is great for… Networking Online social networking, and as a head-start for networking face-to-face
  • 25. Links I get countless links about stuff I’m interested in, from people who know a lot more than I do…
  • 26. Asking questions Sometimes Google isn’t enough. You can ask a question and get an informed response from people you trust
  • 27. Listening in When two (or more) people you follow are conversing on Twitter you are shown their tweets – this leads to all sorts of serendipitous discovery of information and ideas!
  • 28. Promotion Promotion Twitter generates an enormous amount of traffic to blogs – if people ReTweet your link, the views increase exponentially. People’s tweets can add to the discussion, too.
  • 29.  
  • 30. But make sure you give a little If you only use Twitter to self-promote, people will probably just ignore you. You’ll get much more out of it if you become involved with the community, tweet links to other blogs, etc etc.
  • 31. Three more tips for getting the most out of
  • 32. Oh and there is one other good reason to use Twitter: the weird, pointless and utterly fabulous PARADE!
  • 33. Part 7 Round-up : and more reasons to blog
  • 34. you’re plugged in to the wider profession
  • 35. helps ensure you’re a Reflective Practitioner
  • 36. You never know where it might lead
  • 37. It’s FUN!
  • 38. One last tip…
  • 39. Why not hit the ground running? Save your introduction for another time – for the first post, dive right in with something really meaty And be yourself from the start – if the blog goes well, you’ll end up being yourself eventually anyway…
  • 40. Thank you! [Optional practical exercise: set up a blog right now, and I’ll help you out ]
  • 41. Slideshare viewers: click here to go to thewikiman.org
  • 42. Chalkboard: thewikiman, via Photfunia /Laptop: julio.garciah / Path: -= Bruce Berrien =- / Tools: batega / Yay: Richard Moross / Money: thewikiman, via Photfunia / People: guiguibu91 / Book close up: visual.dichotomy / Platform: twenty_questions / Feature: thewikiman, via says-it / Steps: ~pearl~ / Juggling Practice: Cayusa / Shaking hands: enriqueburgosgarcia / iPad: Jinod / Keyboard: J_D_L / Quote it: umjanedoan / Brand Manual: Dplanet:: / Networking - GustavoG... / Links – Ravages / Asking questions - Oberazzi / Listening in – abrinsky / Promotion: thewikiman, via Photfunia / Balloon: Brandon Christopher Warren / Blogging T-Shirt: antigone78 / Plug: Darrren Hester / Reflection: thewikiman, via Photfunia / Path: CaptPiper / Snow Diver: stuant63 / Asparagus: geishaboy500 /Sky Diver: divemasterking2000 / This one: thewikiman, via Photfunia Photo credits

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