Newsletter Tips & Tools

Newsletter Tips & Tools Presented by Victoria McAra (Co-Editor ‘Impact’) & Emma Rye (former Editor for Wales Division) How to make your Divisional Newsletter stand out from the crowd

Think about your budget…

C O L O U R or B&W

How many pages?

Paper size, orientation & folds

Create an eye-catching nameplate

Consider your page layout

Plan your design

Edit, edit, edit!

Make sure that the language is simple

Break up large chunks of text

Keep sentences short & snappy

Write prominent headlines ( fonts )

Add interesting sub-headings & bylines

Use drop caps to highlight a first letter

Handling text

Using lists

Don’t use bulletpoints

Instead use numbers to pull your readers through the text

People like numbers

They really do!

Pull quotations Miranda also reiterated Michael’s advice — keep a training log. As an assessor of Chartership portfolios, it was valuable to hear Miranda’s views on what should, and shouldn’t, be included in the portfolio. Keeping evidence relevant and concise are important considerations, as well as making sure evidence is evaluated and not too descriptive. We also looked at a variety of portfolios at the end of the session. All were very different and compiled in a variety of ways, proving there is no particularly correct way of producing it. Meeting other Chartership hopefuls was another constructive part of the event, and I came away with some good ideas for career development and portfolio evidence from chatting with them. What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event. “ What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event”