Librarians and Social Media by Phil Bradley

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Phil Bradley gave this presentation at the Career Development Group’s National Conference 2011. The theme this year was : "The Practical Professional", Monday 21st November 2011

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Librarians and Social Media by Phil Bradley

  1. 1. CDG National Conference 2011 The Practical Professional Librarians and Social Media Phil Bradley
  2. 2. Some statistics 80% of active internetUsers visit social networks
  3. 3. Data production• The human race will have created 1.8 zettabytes of data in 2011• In all human history to 2003 we created 5 exabytes of data (five billion gigabytes) and we now create that every DAY• 1 zettabyte = 1000 exabytes• 24 exabytes per year by 2020
  4. 4. Most belong to more than 1• More than 1 billion people use social networks• Not just Facebook; Europe 1.9, USA 2.1, Brazil 3.1 & India 3.9
  5. 5. Network awareness in Europe • Facebook 96% • Twitter 80% • MySpace 70%
  6. 6. Growth
  7. 7. Tick tock, tick tock... • Facebook: 37 minutes (58% log in daily) • Twitter: 23 minutes • 25% of users time is spent on social networks • 40% access sites from their smartphones • Computer World Sept 12 2011 http://bit.ly/vvnqSM
  8. 8. Brands • 50%+ social users are connected to brands • 36% post content about a brand on a social network • Only 19% of employees share stories on social media • Steven Van Belleghem Social media around the world 2011
  9. 9. http://briansolis.posterous.com/over-48-hours-of-video-is-uploaded-to-youtube
  10. 10. Social Media in Search
  11. 11. Google and social
  12. 12. Google and authors
  13. 13. Google +1 button
  14. 14. Googleplus
  15. 15. Circles
  16. 16. More circles
  17. 17. Search
  18. 18. Search
  19. 19. Search
  20. 20. Search
  21. 21. Bing Social search
  22. 22. Bing and Facebook integration
  23. 23. Blekko and Facebook integration
  24. 24. Google search and +
  25. 25. And logged in...
  26. 26. Facebook Lists
  27. 27. Facebook groups
  28. 28. News aggregation
  29. 29. Trunk.ly search
  30. 30. XYDO on the web
  31. 31. XYDO in my mail
  32. 32. News.me – on the web
  33. 33. News.me in my mail
  34. 34. News curation – Zite
  35. 35. News curation - Pulse
  36. 36. News curation - Flipboard
  37. 37. And the obvious...
  38. 38. And some more...
  39. 39. Quora
  40. 40. People ask people they know
  41. 41. Peers are trusted sourcesHow trustworthy do you find information that is posted to social networks?60% A person from your contact list34% A person who belongs to the network of your contact person Steven van Belleghem Social media around the world 2011
  42. 42. Where do people ask questions? • Facebook: Every day 7%, A few times a week 17%, a few times a month 18% = 42% • Twitter: 6%, 11%, 8% = 25% • Google+: 5%, 8%, 8% = 21%http://www.techrepublic.com/blog/hiner/search-cant-scale-without-social-and-bing-has-facebook-and-twitter-on-its-side/
  43. 43. Size doesn’t matter anymore
  44. 44. Search now...• Search engines want to minimise choice• Social media is a place to facilitate knowledge and conversation, not just a place to provide information• “...when people have an information need, they’ll always ask people they know before they ask a librarian. The trick is making sure that librarians are some of the people they know” Jessamyn West
  45. 45. SearchCannot Scale
  46. 46. So...• We need to be the reliability people.• We need to be credible• We need to empower people• We have to go to where the conversations are
  47. 47. That means...
  48. 48. Thanks!• Clock http://www.flickr.com/photos/kittyxkat/3100673901/• 60 seconds http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds- infographic.jpg• Brand http://www.flickr.com/photos/vissago/2142584703/• Facebook logo http://www.flickr.com/photos/ajc1/503165914/• Twitter logo http://www.flickr.com/photos/profy/580360625/• MySpace logo http://www.flickr.com/photos/jonobacon/4716265626/• Talking heads http://www.flickr.com/photos/94446676@N00/5154084202/• Trust http://www.flickr.com/photos/44221420@N00/3284555653/• Google size http://www.netchunks.com/how-big-is-google/• Gaiman quote http://ffeimo.tumblr.com/post/9705053045/google-can-bring-you-back-100- 000-answers-a• Bolt http://www.flickr.com/photos/19779889@N00/1804542101/• Nuts bolts http://www.flickr.com/photos/rainbowbeth/2304190055/• Signpost http://www.flickr.com/photos/jmcphotos/2131206015/

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