Engaging the whole community

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Presentation by Zoinul Abidin, Idea Stores

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Engaging the whole community

  1. 1. Zoinul Abidin Idea Store Manager Idea Store, Whitechapel London Borough of Tower Hamlets 30 April 2007
  2. 2. “ Engaging the whole Community”
  3. 3. Zoinul Abidin – Who am I <ul><li>Born in Tower Hamlets </li></ul><ul><li>MSc in Public Policy, QMW </li></ul><ul><li>BA Hon’s (Business Studies with IT), Middlesex University </li></ul><ul><li>Working in Public Libraries for the last 12 years </li></ul><ul><li>Clore Fellow 06/07 (Clore Leadership Programme) </li></ul><ul><li>Passionate about Football & Politics </li></ul><ul><li>Not a Professor who talks on libraries </li></ul>
  4. 4. Idea Stores – An initiative of the London Borough of Tower Hamlets <ul><li>The Idea Store Story : </li></ul><ul><li>“ Doing things the Idea Store way” </li></ul>
  5. 5. Research: People’s priority for the service <ul><li>1st Buying books and increasing stock </li></ul><ul><li>2nd Investment in I.T. </li></ul><ul><li>3rd Convenient opening hours </li></ul><ul><li>4th Education support (homework clubs etc.) </li></ul>
  6. 6. Research: 61% would use the library more if visits could be combined with: 0% 10% 20% 30% 40% 50% Shopping Bank/Building Society Post Office Journey to work/school Visiting/meeting friends Nothing Eating Exercise To use council services Other No answer
  7. 7. Research: The lessons <ul><li>Location, location, location </li></ul><ul><li>Design service around today’s lifestyle </li></ul><ul><li>Image key to attracting customers </li></ul><ul><li>Books are still central to the service </li></ul><ul><li>Investment in IT </li></ul><ul><li>Integrate related activities- seamlessly </li></ul>
  8. 8. Vision & Values <ul><li>Idea Store Vision is to: – </li></ul><ul><li>“ Widen participation in library, learning & Information services”. </li></ul><ul><li>Values – 3 E’s Engage, Empower & Enrich </li></ul><ul><li>Retail – Brand concept </li></ul>
  9. 9. Idea Stores: the strategy <ul><li>Adopted April 1999 </li></ul><ul><li>Prime locations in local shopping centres </li></ul><ul><li>Longer opening hours (retail) </li></ul><ul><li>Quality services </li></ul><ul><li>The place to be “Its a destination” </li></ul><ul><li>Systematic replacement of all 12 library and 5 adult education buildings with 7 Stores </li></ul>
  10. 10. Idea Stores: the strategy <ul><li>A cocktail of learning experiences, providing: </li></ul><ul><li>Traditional Library services </li></ul><ul><li>Lifelong learning, including Further and Higher Education, family learning </li></ul><ul><li>Exhibition space, performance, crèche, café </li></ul><ul><li>Modern ICT facilities </li></ul><ul><li>Information services and study support, homework help </li></ul><ul><li>Strong, branded, ‘retail’ image </li></ul>
  11. 11. Impact: Engaging Communities <ul><li>Widening participation & removing barriers </li></ul><ul><li>Ladders of learning, from cradle to grave </li></ul><ul><li>New learning models </li></ul><ul><li>Family learning supports school learning </li></ul><ul><li>Investing in children projects (Idea Champions) </li></ul><ul><li>Homework support </li></ul><ul><li>Promoting local cultural/creative projects </li></ul><ul><li>Providing a space for voluntary and community groups </li></ul>
  12. 12. Projects – “Raising Eyebrows” <ul><li>Premiership Club </li></ul><ul><li>Sleepover </li></ul><ul><li>Bouncy Castle in-store </li></ul><ul><li>Music Gig </li></ul><ul><li>Poster Competition – Prize for all entrants </li></ul><ul><li>Bingo Sessions </li></ul><ul><li>Martial Art Classes </li></ul>
  13. 13. Key Approaches <ul><li>Seamless Service </li></ul><ul><li>Staffing & Recruitment </li></ul><ul><li>Training & Development </li></ul><ul><li>Outreach, Outreach, Outreach </li></ul>
  14. 14. User Friendly Policies <ul><li>Talk </li></ul><ul><li>Food & Drink </li></ul><ul><li>Mobile Phones </li></ul><ul><li>No ‘NO’ signs </li></ul><ul><li>Special Offers </li></ul><ul><li>Posters </li></ul>
  15. 15. Courses <ul><li>Art History, Music Technology, Painting & Drawing, </li></ul><ul><li>French, Web Page Design, Meditation, German, </li></ul><ul><li>Flower Arranging, Driving Theory Test, Yoga, </li></ul><ul><li>Mask Making, Internet, Reflexology, Basket Weaving, </li></ul><ul><li>Italian, Urban Garden Design, Creative Writing, </li></ul><ul><li>Jewellery, General Computing, Digital Photography, </li></ul><ul><li>Kite Making, Spanish, Interior Decorating, Ante-Natal </li></ul><ul><li>Workshops, Massage, Family Learning … </li></ul>
  16. 16. Outcomes: <ul><li>Aimed to double take-up and usage: </li></ul><ul><ul><li>visitor figures increased by more than three times its predecessor libraries </li></ul></ul><ul><ul><li>Stock issues doubled </li></ul></ul><ul><ul><li>PC access at average 80%, peak 100% capacity </li></ul></ul><ul><ul><li>Course enrolments doubled </li></ul></ul><ul><ul><li>New Membership trebled </li></ul></ul>
  17. 17. Current schedule: <ul><li>Phase One: </li></ul><ul><ul><li>Bow May 2002 </li></ul></ul><ul><ul><li>Chrisp Street July 2004 </li></ul></ul><ul><ul><li>Whitechapel September 2005 </li></ul></ul><ul><ul><li>Canary Wharf April 2006 </li></ul></ul><ul><li>Remainder to be scheduled </li></ul>
  18. 18. The locations <ul><li>Bow </li></ul><ul><li>Chrisp Street </li></ul><ul><li>Whitechapel </li></ul><ul><li>Isle of Dogs </li></ul><ul><li>Watney Market </li></ul><ul><li>Canary Wharf </li></ul><ul><li>Bethnal Green </li></ul>
  19. 19. Barriers to Greater Success <ul><li>Health & Safety </li></ul><ul><li>Lack of Leadership </li></ul><ul><li>Bureaucracy </li></ul><ul><li>Mindsets </li></ul>
  20. 20. Who’s the Best?
  21. 21. Zoinul’s 7 Leadership tips <ul><li>Develop Personal Values </li></ul><ul><li>Lead by Example </li></ul><ul><li>Break Rules </li></ul><ul><li>Take Risks </li></ul><ul><li>Communicate Vision & Values </li></ul><ul><li>Be Visionary </li></ul>
  22. 22. Personal Values <ul><li>Common Sense </li></ul><ul><li>Integrity </li></ul><ul><li>Creativity </li></ul><ul><li>Hard work </li></ul><ul><li>Vision </li></ul>
  23. 23. “ In a world full of ideas Sky’s the limit” Idea Store Whitechapel (Flagship Store)
  24. 24. “ Thank you for listening”
  25. 25. Idea Store Chrisp Street

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