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Presentation by Zoinul Abidin, Idea Stores

Presentation by Zoinul Abidin, Idea Stores

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Engaging the whole community Presentation Transcript

  • 1. Zoinul Abidin Idea Store Manager Idea Store, Whitechapel London Borough of Tower Hamlets 30 April 2007
  • 2. “ Engaging the whole Community”
  • 3. Zoinul Abidin – Who am I
    • Born in Tower Hamlets
    • MSc in Public Policy, QMW
    • BA Hon’s (Business Studies with IT), Middlesex University
    • Working in Public Libraries for the last 12 years
    • Clore Fellow 06/07 (Clore Leadership Programme)
    • Passionate about Football & Politics
    • Not a Professor who talks on libraries
  • 4. Idea Stores – An initiative of the London Borough of Tower Hamlets
    • The Idea Store Story :
    • “ Doing things the Idea Store way”
  • 5. Research: People’s priority for the service
    • 1st Buying books and increasing stock
    • 2nd Investment in I.T.
    • 3rd Convenient opening hours
    • 4th Education support (homework clubs etc.)
  • 6. Research: 61% would use the library more if visits could be combined with: 0% 10% 20% 30% 40% 50% Shopping Bank/Building Society Post Office Journey to work/school Visiting/meeting friends Nothing Eating Exercise To use council services Other No answer
  • 7. Research: The lessons
    • Location, location, location
    • Design service around today’s lifestyle
    • Image key to attracting customers
    • Books are still central to the service
    • Investment in IT
    • Integrate related activities- seamlessly
  • 8. Vision & Values
    • Idea Store Vision is to: –
    • “ Widen participation in library, learning & Information services”.
    • Values – 3 E’s Engage, Empower & Enrich
    • Retail – Brand concept
  • 9. Idea Stores: the strategy
    • Adopted April 1999
    • Prime locations in local shopping centres
    • Longer opening hours (retail)
    • Quality services
    • The place to be “Its a destination”
    • Systematic replacement of all 12 library and 5 adult education buildings with 7 Stores
  • 10. Idea Stores: the strategy
    • A cocktail of learning experiences, providing:
    • Traditional Library services
    • Lifelong learning, including Further and Higher Education, family learning
    • Exhibition space, performance, crèche, café
    • Modern ICT facilities
    • Information services and study support, homework help
    • Strong, branded, ‘retail’ image
  • 11. Impact: Engaging Communities
    • Widening participation & removing barriers
    • Ladders of learning, from cradle to grave
    • New learning models
    • Family learning supports school learning
    • Investing in children projects (Idea Champions)
    • Homework support
    • Promoting local cultural/creative projects
    • Providing a space for voluntary and community groups
  • 12. Projects – “Raising Eyebrows”
    • Premiership Club
    • Sleepover
    • Bouncy Castle in-store
    • Music Gig
    • Poster Competition – Prize for all entrants
    • Bingo Sessions
    • Martial Art Classes
  • 13. Key Approaches
    • Seamless Service
    • Staffing & Recruitment
    • Training & Development
    • Outreach, Outreach, Outreach
  • 14. User Friendly Policies
    • Talk
    • Food & Drink
    • Mobile Phones
    • No ‘NO’ signs
    • Special Offers
    • Posters
  • 15. Courses
    • Art History, Music Technology, Painting & Drawing,
    • French, Web Page Design, Meditation, German,
    • Flower Arranging, Driving Theory Test, Yoga,
    • Mask Making, Internet, Reflexology, Basket Weaving,
    • Italian, Urban Garden Design, Creative Writing,
    • Jewellery, General Computing, Digital Photography,
    • Kite Making, Spanish, Interior Decorating, Ante-Natal
    • Workshops, Massage, Family Learning …
  • 16. Outcomes:
    • Aimed to double take-up and usage:
      • visitor figures increased by more than three times its predecessor libraries
      • Stock issues doubled
      • PC access at average 80%, peak 100% capacity
      • Course enrolments doubled
      • New Membership trebled
  • 17. Current schedule:
    • Phase One:
      • Bow May 2002
      • Chrisp Street July 2004
      • Whitechapel September 2005
      • Canary Wharf April 2006
    • Remainder to be scheduled
  • 18. The locations
    • Bow
    • Chrisp Street
    • Whitechapel
    • Isle of Dogs
    • Watney Market
    • Canary Wharf
    • Bethnal Green
  • 19. Barriers to Greater Success
    • Health & Safety
    • Lack of Leadership
    • Bureaucracy
    • Mindsets
  • 20. Who’s the Best?
  • 21. Zoinul’s 7 Leadership tips
    • Develop Personal Values
    • Lead by Example
    • Break Rules
    • Take Risks
    • Communicate Vision & Values
    • Be Visionary
  • 22. Personal Values
    • Common Sense
    • Integrity
    • Creativity
    • Hard work
    • Vision
  • 23. “ In a world full of ideas Sky’s the limit” Idea Store Whitechapel (Flagship Store)
  • 24. “ Thank you for listening”
  • 25. Idea Store Chrisp Street