The Holy Grail of Monthly Giving: Finding, Keeping and Loving Sustainers
by Care2Team
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*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail ...
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
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