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#C2WebinarTheArtofPetitionDeliver yWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofit...
#C2Webinarmeet the presenters:Jeanette Russell@SalsaLabsRyan Rastegar@RestoreDeltaMolly Connors@care2teamWatch the full pr...
#C2Webinar3 more votes from city council membersto pass temporary tax to save bus serviceFuturewise Needed 3 VotesWatch th...
#C2WebinarCreate Coalition to gain signaturesWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarInvite to HearingWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarPress ConferenceWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarDeliveryWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarAttend HearingWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarResult – Vote Passed!Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarFollow-UpWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarTheory of ChangeThe heart of every Call to ActionWinnable?In 3 weeks, we need to secure 3 more votes from City C...
#C2WebinarCampaign Story Arc3. 10K Strong Delivery6. Vote Passes7. Thank you.4. Back us up. Attend Hearing2. Vote in 3 wee...
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarLouisiana loses a football field of land every hourWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarThe Delta supports…Billions to our nationaleconomyMore than 400 bird speciesLargest commercial fisheryin the low...
#C2WebinarApril 20, 2010Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarBP spilled almost 5million barrels of oilThe spill lasted 87daysClean Water Actpenalties anywherefrom $15-$21 bi...
#C2WebinarBP TrialScheduled for February 25, 2013VSWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarPetition text:Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinarwww.facebook.com/MississippiRiverDeltaWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarWe gathered 133,501 petitions!Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarContacting the Department of JusticeContacted public affairs office andrequested that they accept apetition deli...
#C2WebinarDay of delivery…Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarPromote your event!Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarMedia CoverageWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarFebruary 25th, 2013Day 1 of BP TrialWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarThis post was seen by over 125,000 people!Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarConnect with us!www.facebook.com/MississippiRiverDelta@RestoreDeltawww.mississippriverdelta.orgWatch the full pr...
#C2WebinarCase Study: NWLCThree signature deliveries:Early Learning campaignContraceptive Regulatory comments‘This Is Pers...
#C2WebinarNWLC delivery: Early LearningNWLC was the lead orgfor this campaign.Immediately begancollecting letters,thank yo...
#C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarNWLC delivery: ContraceptiveDelivery to HHS insupport of makingbirth controlcoverage availableto women (withoutc...
#C2WebinarNWLC delivery: ‘This is Personal’Nearly 135,000people signedtheir petitiontelling Congressthat theirreproductive...
#C2WebinarDelivery to the office ofRep. Lois Capps (D - CA)Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarDelivery to the office ofRep. Lois Capps (D - CA)Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarProtect Our DefendersGoal: Demand Open Door Hearing from CongressWatch the full presentation here: http://hub.am...
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2Webinar Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarForestEthics DeliversPostcard Banner to ShellWatch the full presentation here: http://hub.am/154RqBP
#C2WebinarForestEthics Sends aSweet Message … that’s heard!Watch the full presentation here: http://hub.am/154RqBP
#C2WebinarEndless Pressure + Endlessly Applied =VictoryWatch the full presentation here: http://hub.am/154RqBP
#C2Webinarthank you! questions? contact us!Jeanette Russelljrussell@salsalabs.com@SalsaLabsRyan Rastegarrrastegar@edf.org@...
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The Art of Petition Delivery

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  • Create “coalition” of 20 partners to send action alerts to their members which resulted in more than 10,000 people signed petitions / sent letters within 2 weeks.
  • A day before the hearing, they held a noon press conference in the middle of a park & ride in the district of a target councilmember to “deliver” the petitions to the council.
  • We stacked ten boxes of petitions to serve as the podium and had our two strongest champions there, along with the several of the grassroots organizations that helped us reach the 10k mark. All of the major news stations covered the press conference
  • The next day, nearly 1,000 people showed up to the public hearing --- the largest public hearing ever for the King County Council. Because of limited access to the council chambers and required security screening, a line to get into the hearing was 2.5 blocks long and lasted for hours as people waited to get in and testify.
  • The council voted 7-2 in favor (including our target of the press conf) of the temporary tax and transit service was saved.
  • Afterwards, to thank the council, we delivered a giant heart (with a bus logo in the middle) with 15,000+ names written on it, and took a picture with 4 of the councilmembers
  • set the baseline for a successful campaignKey success factors start with the theory of change for EVERY campaign-no matter the desired change or goalDelivery tells your is a critical part of your theory of change The theory of change clarifies why someone should take action and how that action will help you reach your campaign goals. Based on some musts---Is the goal winnable? AND Can it inspire others to act (in a way that and share with their networks, and is the action doable.
  • Connect your new campaign’s theory of change with past victory/work to connect back to your work- Connect yourtheory of change w/individual emails around key points in the campaign to tell the bigger story—Should tell a story of the overall issue story or movement over timeAllows you to recruit and activate supporters every step of the campaign- Build an organizational narrative – connecting the dots among a series of stories or campaigns More engaging for supporters, feel part of something bigger than each gift or petitionAlways have a relevant story to tell by connecting these dots – ups retentionThe delivery is an exciting part of your story
  • Goal: demand that congress have an Open investigation about the Lackland sexual assault scandal.Tactic: Hold press conference with 5 survivors during a closed door investigation, the media was already built in to the event
  • Influenced Congress/Chairman mostly through media coverage – Result:. More interest. Re-introduce leg. Keep momentum. More than 70 members of Congress also signed a petition echoing this request.find a media moment - interest built itA year later, an open hearing was held.. But survivors weren’t allowed to testify
  • In summer 2011, we launched our postcard action, asking folks to send a postcard to Shell Canada’s president. In the end, more than 60,000 people signed digital postcards. Rather than printing then out, which would have been nine kilometres of postcards, we created a 50 feet long banner. The President of Shell Canada couldn’t turn down a request for a meeting with her, so that I could present her with the banner.
  • Our goal was simple: to present BC Premier Christy Clark with the message that more than 15,000 of you had signed our petition, asking the Premier to protect theSacred Headwaters. The more difficult task was finding an opportunity to meet with the Premier face-to-face. As it turns out, the BC Liberals were holding their annual convention in Whistler, BC – We packaged your messages in the form of salmon-shaped chocolates as a sweet reminder We waited patiently at the conference hall for the elusive Premier to arrive. A few minutes later, suddenly, there she was - in the flesh! her handlers attempted to intercept us, the Premier interjected and said, “Just a minute, I want to hear what she has to say.” With that, Premier Clark graciously gave Karen an opportunity to deliver your message in person. This tactic, combined with the full campaign reach worked. Premier Clark heard your calls for permanent banning of Shell’s disastrous plans to frack for coalbed methane in the Sacred Headwaters.
  • Transcript of "The Art of Petition Delivery"

    1. 1. #C2WebinarTheArtofPetitionDeliver yWatch the full presentation here: http://hub.am/154RqBP
    2. 2. #C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofitsNonprofits use Care2 for:Recruiting Donors & SupportersTraffic/Branding/AwarenessAdvocacyBuilding Facebook fan baseWatch the full presentation here: http://hub.am/154RqBP
    3. 3. #C2Webinarmeet the presenters:Jeanette Russell@SalsaLabsRyan Rastegar@RestoreDeltaMolly Connors@care2teamWatch the full presentation here: http://hub.am/154RqBP
    4. 4. #C2Webinar3 more votes from city council membersto pass temporary tax to save bus serviceFuturewise Needed 3 VotesWatch the full presentation here: http://hub.am/154RqBP
    5. 5. #C2WebinarCreate Coalition to gain signaturesWatch the full presentation here: http://hub.am/154RqBP
    6. 6. #C2WebinarInvite to HearingWatch the full presentation here: http://hub.am/154RqBP
    7. 7. #C2WebinarPress ConferenceWatch the full presentation here: http://hub.am/154RqBP
    8. 8. #C2WebinarDeliveryWatch the full presentation here: http://hub.am/154RqBP
    9. 9. #C2WebinarAttend HearingWatch the full presentation here: http://hub.am/154RqBP
    10. 10. #C2WebinarResult – Vote Passed!Watch the full presentation here: http://hub.am/154RqBP
    11. 11. #C2WebinarFollow-UpWatch the full presentation here: http://hub.am/154RqBP
    12. 12. #C2WebinarTheory of ChangeThe heart of every Call to ActionWinnable?In 3 weeks, we need to secure 3 more votes from City Council to pass localtemporary local tax to save bus service.Inspires people to act?Were close to having the votes, but were not there yet. We need you to back us upat the hearing. Will you attend?Watch the full presentation here: http://hub.am/154RqBP
    13. 13. #C2WebinarCampaign Story Arc3. 10K Strong Delivery6. Vote Passes7. Thank you.4. Back us up. Attend Hearing2. Vote in 3 weeks1. We’ve made hugesteps, take the nextone to keep our busesrunning5. Hearing 1,000 StrongWatch the full presentation here: http://hub.am/154RqBP
    14. 14. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    15. 15. #C2WebinarLouisiana loses a football field of land every hourWatch the full presentation here: http://hub.am/154RqBP
    16. 16. #C2WebinarThe Delta supports…Billions to our nationaleconomyMore than 400 bird speciesLargest commercial fisheryin the lower 48 states2 million peopleWatch the full presentation here: http://hub.am/154RqBP
    17. 17. #C2WebinarApril 20, 2010Watch the full presentation here: http://hub.am/154RqBP
    18. 18. #C2WebinarBP spilled almost 5million barrels of oilThe spill lasted 87daysClean Water Actpenalties anywherefrom $15-$21 billionThe higher thepayment, the more $$for coastal restorationClean Water ActWatch the full presentation here: http://hub.am/154RqBP
    19. 19. #C2WebinarBP TrialScheduled for February 25, 2013VSWatch the full presentation here: http://hub.am/154RqBP
    20. 20. #C2WebinarPetition text:Watch the full presentation here: http://hub.am/154RqBP
    21. 21. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    22. 22. #C2Webinarwww.facebook.com/MississippiRiverDeltaWatch the full presentation here: http://hub.am/154RqBP
    23. 23. #C2WebinarWe gathered 133,501 petitions!Watch the full presentation here: http://hub.am/154RqBP
    24. 24. #C2WebinarContacting the Department of JusticeContacted public affairs office andrequested that they accept apetition deliveryTold them the tone would bepositive and non-controversialFollowed up multiple timesWatch the full presentation here: http://hub.am/154RqBP
    25. 25. #C2WebinarDay of delivery…Watch the full presentation here: http://hub.am/154RqBP
    26. 26. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    27. 27. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    28. 28. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    29. 29. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    30. 30. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    31. 31. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    32. 32. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    33. 33. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    34. 34. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    35. 35. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    36. 36. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    37. 37. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    38. 38. #C2WebinarPromote your event!Watch the full presentation here: http://hub.am/154RqBP
    39. 39. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    40. 40. #C2WebinarMedia CoverageWatch the full presentation here: http://hub.am/154RqBP
    41. 41. #C2WebinarFebruary 25th, 2013Day 1 of BP TrialWatch the full presentation here: http://hub.am/154RqBP
    42. 42. #C2WebinarThis post was seen by over 125,000 people!Watch the full presentation here: http://hub.am/154RqBP
    43. 43. #C2WebinarConnect with us!www.facebook.com/MississippiRiverDelta@RestoreDeltawww.mississippriverdelta.orgWatch the full presentation here: http://hub.am/154RqBP
    44. 44. #C2WebinarCase Study: NWLCThree signature deliveries:Early Learning campaignContraceptive Regulatory comments‘This Is Personal’ campaignWatch the full presentation here: http://hub.am/154RqBP
    45. 45. #C2WebinarNWLC delivery: Early LearningNWLC was the lead orgfor this campaign.Immediately begancollecting letters,thank you notes andartwork created bychildren, parents andteachersDelivery to CeciliaMunoz, director ofWhite HouseDomestic PolicyCouncilWatch the full presentation here: http://hub.am/154RqBP
    46. 46. #C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
    47. 47. #C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
    48. 48. #C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
    49. 49. #C2WebinarNWLC delivery: Early LearningWatch the full presentation here: http://hub.am/154RqBP
    50. 50. #C2WebinarNWLC delivery: ContraceptiveDelivery to HHS insupport of makingbirth controlcoverage availableto women (withoutco-pays andhassles),regardless ofwhere they work.340,000 comments across 5 organizationsRegulatory commentsWatch the full presentation here: http://hub.am/154RqBP
    51. 51. #C2WebinarNWLC delivery: ‘This is Personal’Nearly 135,000people signedtheir petitiontelling Congressthat theirreproductivehealth decisionsare personal.Watch the full presentation here: http://hub.am/154RqBP
    52. 52. #C2WebinarDelivery to the office ofRep. Lois Capps (D - CA)Watch the full presentation here: http://hub.am/154RqBP
    53. 53. #C2WebinarDelivery to the office ofRep. Lois Capps (D - CA)Watch the full presentation here: http://hub.am/154RqBP
    54. 54. #C2WebinarProtect Our DefendersGoal: Demand Open Door Hearing from CongressWatch the full presentation here: http://hub.am/154RqBP
    55. 55. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    56. 56. #C2Webinar Watch the full presentation here: http://hub.am/154RqBP
    57. 57. #C2WebinarForestEthics DeliversPostcard Banner to ShellWatch the full presentation here: http://hub.am/154RqBP
    58. 58. #C2WebinarForestEthics Sends aSweet Message … that’s heard!Watch the full presentation here: http://hub.am/154RqBP
    59. 59. #C2WebinarEndless Pressure + Endlessly Applied =VictoryWatch the full presentation here: http://hub.am/154RqBP
    60. 60. #C2Webinarthank you! questions? contact us!Jeanette Russelljrussell@salsalabs.com@SalsaLabsRyan Rastegarrrastegar@edf.org@RestoreDeltaMolly Connorsmollyc@care2team.com@care2teamWatch the full presentation here: http://hub.am/154RqBP
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