Social Media: You're Probably Doing It Wrong
 

Social Media: You're Probably Doing It Wrong

on

  • 1,510 views

 

Statistics

Views

Total Views
1,510
Views on SlideShare
1,507
Embed Views
3

Actions

Likes
2
Downloads
30
Comments
0

1 Embed 3

https://twitter.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Lesson Number X: Don’t Insult Your Followers
  • Speaking of insults…..
  • Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team.Before we go ahead with the metrics and tracking, does anyone have any questions?

Social Media: You're Probably Doing It Wrong Social Media: You're Probably Doing It Wrong Presentation Transcript

  • #C2WebinarPresented by:Allyson Kapin, RAD CampaignAmy Sample Ward, NTENModerator:Justin Perkins, Care2Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofitsNonprofits use Care2 for:Recruiting Donors & SupportersTraffic/Branding/AwarenessAdvocacyBuilding Facebook fan baseWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarMeet the Presenters:Allyson Kapin@womenwhotechAmy Sample Ward@amyrswardJustin Perkins@elperkoWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media DiagramWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarDon’t Be Old School!Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarDon’t Be Old School!Old School Professional New School ProfessionalWe operate in a closedenvironment. We don’t sharemuch publicly.We are open and transparentand welcome conversations withour community.Any type of PR is good PR. Bad PR will have negativeconsequences for our brand andhow we are perceived.Shy away from criticism. It willfade away.We must address criticismimmediately or it will erupt.If we don’t know the answers toquestions – don’t say anything orspin it.Thank people for their questionand let them know we are lookinginto it if we don’t know theanswer.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarNever Make AssumptionsWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSilence is NOT Golden on Social MediaWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarApologize When You Mess Up!Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarDon’t Chastise Your CommunityWhen They Speak Out“We are dismayed and extremely disappointedthat actions we have taken to strengthen ourgranting process have been widelyMischaracterized.”– Nancy Brinker, Susan G. Komen, FounderWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarGreenpeace UK Takes on NestleCampaign GoalWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarGreenpeace UK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarGreenpeaceUK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarNestle’s Initial Response?Nestle forced YouTube to remove video for copyright infringement.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarAfter more multichannel pressure…Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSlactivism: Good or Bad?44K+ views since April 18thWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarCraig Newmark’s #Squirrels4GoodWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarCreate a Communications MapWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarStep 1: ContentProgram or service updates/changesStaff announcementsJobsVolunteer opportunitiesFundraisersUpcoming eventsEvent results/wrap-upsWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarStep 2: GoalsIncrease visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild communityWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarStep 3: OutletsNewsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlogWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarContent Planning TemplateGet this template! http://bit.ly/DIYtemplateWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarCommunications MapCourtesy of the The Leukemia and Lymphoma Society’s Totally Baldacious campaign.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media HandbookPersonal vs. Professional:Don’t be afraid of customer servicePlan for the futureDon’t be afraid to say no to friendsShare knowledge regularlyWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media HandbookGuidelines to consider:Assume personal use and prepare staffFocus on things to say, not things they can’t sayBe honest and transparentUse a disclaimerWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media HandbookGuidelines to consider:Be a good ambassadorEngage with the audience and build relationshipsSafeguard the organization’s name and contentGive credit when credit is dueWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media HandbookGuidelines to consider:Respect confidentiality and keep security in mindBe responsible and use best judgmentSeparate opinions from factsKnow that the Internet is permanentWatch the full presentation here: http://hub.am/11o1WXa
  • #C2WebinarSocial Media HandbookCreate your own Social Media Policy:http://socialmediagovernance.com/policies.phphttp://policytool.nethttp://www.scribd.com/doc/97831071/Personal-Social-Engagement-Guidelines-2-0Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar5 Social Media TipsWatch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar1. Try to change a number.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar2. Thank people for engaging.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar3. Let staff hear how theircontent works or doesn’t.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar4. Ask for feedback, and listen.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar5. If something works, repeat it.Watch the full presentation here: http://hub.am/11o1WXa
  • #C2Webinar http://amznly.com/kqOrder The Book
  • #C2Webinarthank you! questions? contact us!Allyson Kapinallyson@radcampaign.com@womenwhotechAmy Sample Wardamy@nten.org@amyrswardJustin Perkinsjustin@care2team.com@elperkoWatch the full presentation here: http://hub.am/11o1WXa