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#C2WebinarPresented by:Allyson Kapin, RAD CampaignAmy Sample Ward, NTENModerator:Justin Perkins, Care2Watch the full prese...
#C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofit...
#C2WebinarMeet the Presenters:Allyson Kapin@womenwhotechAmy Sample Ward@amyrswardJustin Perkins@elperkoWatch the full pres...
#C2WebinarSocial Media DiagramWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarDon’t Be Old School!Watch the full presentation here: http://hub.am/11o1WXa
#C2WebinarDon’t Be Old School!Old School Professional New School ProfessionalWe operate in a closedenvironment. We don’t s...
#C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
#C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
#C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
#C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarNever Make AssumptionsWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarSilence is NOT Golden on Social MediaWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarApologize When You Mess Up!Watch the full presentation here: http://hub.am/11o1WXa
#C2WebinarDon’t Chastise Your CommunityWhen They Speak Out“We are dismayed and extremely disappointedthat actions we have ...
#C2WebinarGreenpeace UK Takes on NestleCampaign GoalWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarGreenpeace UK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarGreenpeaceUK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarNestle’s Initial Response?Nestle forced YouTube to remove video for copyright infringement.Watch the full presen...
#C2WebinarAfter more multichannel pressure…Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
#C2WebinarSlactivism: Good or Bad?44K+ views since April 18thWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarCraig Newmark’s #Squirrels4GoodWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarCreate a Communications MapWatch the full presentation here: http://hub.am/11o1WXa
#C2WebinarStep 1: ContentProgram or service updates/changesStaff announcementsJobsVolunteer opportunitiesFundraisersUpcomi...
#C2WebinarStep 2: GoalsIncrease visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponso...
#C2WebinarStep 3: OutletsNewsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlogWatch the full presentatio...
#C2WebinarContent Planning TemplateGet this template! http://bit.ly/DIYtemplateWatch the full presentation here: http://hu...
#C2WebinarCommunications MapCourtesy of the The Leukemia and Lymphoma Society’s Totally Baldacious campaign.Watch the full...
#C2WebinarSocial Media HandbookPersonal vs. Professional:Don’t be afraid of customer servicePlan for the futureDon’t be af...
#C2WebinarSocial Media HandbookGuidelines to consider:Assume personal use and prepare staffFocus on things to say, not thi...
#C2WebinarSocial Media HandbookGuidelines to consider:Be a good ambassadorEngage with the audience and build relationships...
#C2WebinarSocial Media HandbookGuidelines to consider:Respect confidentiality and keep security in mindBe responsible and ...
#C2WebinarSocial Media HandbookCreate your own Social Media Policy:http://socialmediagovernance.com/policies.phphttp://pol...
#C2Webinar5 Social Media TipsWatch the full presentation here: http://hub.am/11o1WXa
#C2Webinar1. Try to change a number.Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar2. Thank people for engaging.Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar3. Let staff hear how theircontent works or doesn’t.Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar4. Ask for feedback, and listen.Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar5. If something works, repeat it.Watch the full presentation here: http://hub.am/11o1WXa
#C2Webinar http://amznly.com/kqOrder The Book
#C2Webinarthank you! questions? contact us!Allyson Kapinallyson@radcampaign.com@womenwhotechAmy Sample Wardamy@nten.org@am...
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Social Media: You're Probably Doing It Wrong

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  • Lesson Number X: Don’t Insult Your Followers
  • Speaking of insults…..
  • Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team.Before we go ahead with the metrics and tracking, does anyone have any questions?
  • Transcript of "Social Media: You're Probably Doing It Wrong"

    1. 1. #C2WebinarPresented by:Allyson Kapin, RAD CampaignAmy Sample Ward, NTENModerator:Justin Perkins, Care2Watch the full presentation here: http://hub.am/11o1WXa
    2. 2. #C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofitsNonprofits use Care2 for:Recruiting Donors & SupportersTraffic/Branding/AwarenessAdvocacyBuilding Facebook fan baseWatch the full presentation here: http://hub.am/11o1WXa
    3. 3. #C2WebinarMeet the Presenters:Allyson Kapin@womenwhotechAmy Sample Ward@amyrswardJustin Perkins@elperkoWatch the full presentation here: http://hub.am/11o1WXa
    4. 4. #C2WebinarSocial Media DiagramWatch the full presentation here: http://hub.am/11o1WXa
    5. 5. #C2WebinarDon’t Be Old School!Watch the full presentation here: http://hub.am/11o1WXa
    6. 6. #C2WebinarDon’t Be Old School!Old School Professional New School ProfessionalWe operate in a closedenvironment. We don’t sharemuch publicly.We are open and transparentand welcome conversations withour community.Any type of PR is good PR. Bad PR will have negativeconsequences for our brand andhow we are perceived.Shy away from criticism. It willfade away.We must address criticismimmediately or it will erupt.If we don’t know the answers toquestions – don’t say anything orspin it.Thank people for their questionand let them know we are lookinginto it if we don’t know theanswer.Watch the full presentation here: http://hub.am/11o1WXa
    7. 7. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
    8. 8. #C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
    9. 9. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
    10. 10. #C2WebinarAutomated Social Media Updates=‘s Bad IdeaWatch the full presentation here: http://hub.am/11o1WXa
    11. 11. #C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
    12. 12. #C2WebinarDon’t Insult Your FollowersWatch the full presentation here: http://hub.am/11o1WXa
    13. 13. #C2WebinarNever Make AssumptionsWatch the full presentation here: http://hub.am/11o1WXa
    14. 14. #C2WebinarSilence is NOT Golden on Social MediaWatch the full presentation here: http://hub.am/11o1WXa
    15. 15. #C2WebinarApologize When You Mess Up!Watch the full presentation here: http://hub.am/11o1WXa
    16. 16. #C2WebinarDon’t Chastise Your CommunityWhen They Speak Out“We are dismayed and extremely disappointedthat actions we have taken to strengthen ourgranting process have been widelyMischaracterized.”– Nancy Brinker, Susan G. Komen, FounderWatch the full presentation here: http://hub.am/11o1WXa
    17. 17. #C2WebinarGreenpeace UK Takes on NestleCampaign GoalWatch the full presentation here: http://hub.am/11o1WXa
    18. 18. #C2WebinarGreenpeace UK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
    19. 19. #C2WebinarGreenpeaceUK Takes on NestleWatch the full presentation here: http://hub.am/11o1WXa
    20. 20. #C2WebinarNestle’s Initial Response?Nestle forced YouTube to remove video for copyright infringement.Watch the full presentation here: http://hub.am/11o1WXa
    21. 21. #C2WebinarAfter more multichannel pressure…Watch the full presentation here: http://hub.am/11o1WXa
    22. 22. #C2Webinar Watch the full presentation here: http://hub.am/11o1WXa
    23. 23. #C2WebinarSlactivism: Good or Bad?44K+ views since April 18thWatch the full presentation here: http://hub.am/11o1WXa
    24. 24. #C2WebinarCraig Newmark’s #Squirrels4GoodWatch the full presentation here: http://hub.am/11o1WXa
    25. 25. #C2WebinarCreate a Communications MapWatch the full presentation here: http://hub.am/11o1WXa
    26. 26. #C2WebinarStep 1: ContentProgram or service updates/changesStaff announcementsJobsVolunteer opportunitiesFundraisersUpcoming eventsEvent results/wrap-upsWatch the full presentation here: http://hub.am/11o1WXa
    27. 27. #C2WebinarStep 2: GoalsIncrease visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild communityWatch the full presentation here: http://hub.am/11o1WXa
    28. 28. #C2WebinarStep 3: OutletsNewsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlogWatch the full presentation here: http://hub.am/11o1WXa
    29. 29. #C2WebinarContent Planning TemplateGet this template! http://bit.ly/DIYtemplateWatch the full presentation here: http://hub.am/11o1WXa
    30. 30. #C2WebinarCommunications MapCourtesy of the The Leukemia and Lymphoma Society’s Totally Baldacious campaign.Watch the full presentation here: http://hub.am/11o1WXa
    31. 31. #C2WebinarSocial Media HandbookPersonal vs. Professional:Don’t be afraid of customer servicePlan for the futureDon’t be afraid to say no to friendsShare knowledge regularlyWatch the full presentation here: http://hub.am/11o1WXa
    32. 32. #C2WebinarSocial Media HandbookGuidelines to consider:Assume personal use and prepare staffFocus on things to say, not things they can’t sayBe honest and transparentUse a disclaimerWatch the full presentation here: http://hub.am/11o1WXa
    33. 33. #C2WebinarSocial Media HandbookGuidelines to consider:Be a good ambassadorEngage with the audience and build relationshipsSafeguard the organization’s name and contentGive credit when credit is dueWatch the full presentation here: http://hub.am/11o1WXa
    34. 34. #C2WebinarSocial Media HandbookGuidelines to consider:Respect confidentiality and keep security in mindBe responsible and use best judgmentSeparate opinions from factsKnow that the Internet is permanentWatch the full presentation here: http://hub.am/11o1WXa
    35. 35. #C2WebinarSocial Media HandbookCreate your own Social Media Policy:http://socialmediagovernance.com/policies.phphttp://policytool.nethttp://www.scribd.com/doc/97831071/Personal-Social-Engagement-Guidelines-2-0Watch the full presentation here: http://hub.am/11o1WXa
    36. 36. #C2Webinar5 Social Media TipsWatch the full presentation here: http://hub.am/11o1WXa
    37. 37. #C2Webinar1. Try to change a number.Watch the full presentation here: http://hub.am/11o1WXa
    38. 38. #C2Webinar2. Thank people for engaging.Watch the full presentation here: http://hub.am/11o1WXa
    39. 39. #C2Webinar3. Let staff hear how theircontent works or doesn’t.Watch the full presentation here: http://hub.am/11o1WXa
    40. 40. #C2Webinar4. Ask for feedback, and listen.Watch the full presentation here: http://hub.am/11o1WXa
    41. 41. #C2Webinar5. If something works, repeat it.Watch the full presentation here: http://hub.am/11o1WXa
    42. 42. #C2Webinar http://amznly.com/kqOrder The Book
    43. 43. #C2Webinarthank you! questions? contact us!Allyson Kapinallyson@radcampaign.com@womenwhotechAmy Sample Wardamy@nten.org@amyrswardJustin Perkinsjustin@care2team.com@elperkoWatch the full presentation here: http://hub.am/11o1WXa
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