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Social Media: You're Probably Doing It Wrong
 

Social Media: You're Probably Doing It Wrong

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  • Lesson Number X: Don’t Insult Your Followers
  • Speaking of insults…..
  • Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team.Before we go ahead with the metrics and tracking, does anyone have any questions?

Social Media: You're Probably Doing It Wrong Social Media: You're Probably Doing It Wrong Presentation Transcript