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Making the Case: Grant Funding for Online Outreach & Advocacy

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*Watch or download the full webinar (with audio and slides) at: http://www.frogloop.com/making-the-case-grant-funding …

*Watch or download the full webinar (with audio and slides) at: http://www.frogloop.com/making-the-case-grant-funding

Online advocacy is the cornerstone of online fundraising strategy for many nonprofits. Advocacy helps you recruit new committed supporters and keep your existing supporters engaged.

But how do you get started building a program, especially if most of your funding comes from foundation grants?

Find out how some nonprofits are making the case to foundations that funding online outreach is a great investment, and are growing their base of online donors in the process.

Care2 and the Foundation Center present this Expert Webinar:
"Making the Case: Grant Funding for Online Outreach & Advocacy"


What you'll learn:

-How to make the case to foundations to support your online outreach and advocacy efforts;
-How to find funders most likely to support online outreach and advocacy;
-How to maximize the long term value of the grant your receive to the organization.


About the presenters:

George Ford, Project Manager for Online Subscription Services, The Foundation Center

Adele Douglass, Chief Executive Officer, Humane Farm Animal Care

Eric Rardin, Director of Nonprofit Services, Care2

Published in: Education

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  • 1.
    •   Making the Case: Grant Funding for Online Outreach & Advocacy
    For Audio Call: 1-408-792-6300 Event Number: 931 521 050 Presented By: George Ford, The Foundation Center Adele Douglas, Humane Farm Animal Care and Eric Rardin, Care2 September 22, 2011
  • 2. Using WebEx
    • Chat & raise hand
    • If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 931 521 050
    • If you lose your internet connection, reconnect using the link emailed to you.
    • WebEx Support: 1-866-229-3239
    For Audio: 1-408-792-6300 Event Number: 931 521 050
  • 3. This Webinar is being Recorded
    • The webinar will be available on the Frogloop blog at http://www.Frogloop.com
    • You will receive a link to this presentation following the webinar.
    • Tweeting the webinar? Use the Twitter hashtag: #Care2
    For Audio: 1-408-792-6300 Event Number: 931 521 050
  • 4. For Audio: 1-408-792-6300 Event Number: 931 521 050
    • Nonprofits use Care2 for:
    • Online Advocacy
    • Email list growth
    • Donor lead acquisition
    • Driving traffic to website
    • Advertising and branding
    • Surveys and research
    • Education and outreach
    What is Care2?
    • Citizens use Care2 for:
    • Starting or signing petitions
    • Volunteering
    • Donating $
    • Spreading news
    • Commenting on blogs
    • Starting groups (organizing)
    • Joining nonprofits
    • The largest online community of people “making a difference”
    • Nearly 17 million people doing good online
  • 5. FDO Professional: Aren’t ready to commit? Try a 24-Hour Free Trial: http://bit.ly/FDO-24HR
    • Nonprofits use our resources to:
    • Search over 100,000 grantmaker profiles
    • Stay up-to-date on current donors
    • Learn how to write compelling proposals
    Foundation Center Mission: To strengthen the social sector by advancing knowledge about philanthropy in the U.S. and around the world.
  • 6. Finding foundation funding for online outreach
    • Why should foundations fund online outreach?
    • How can you make the case?
    • How can you find the right funders?
  • 7. Why should foundations fund online outreach?
    • Key benefits many funders want to see:
          • efficiency,
          • expanded reach,
          • cost savings,
          • capacity building,
          • diversified sources of funding (you might go away)
  • 8. Case study: Humane Farm Animal Care
    • Received a grant from ASPCA to grow a base of individual supporters as a means of diversifying funding and therefore reducing HFAC’s reliance on grant funding and building outreach capacity.
  • 9. Case study: Humane Farm Animal Care
    • Recruited 20,000+ supporters via Care2.
    • Reached tens of thousands of people through email promotion of the actions and blog posts
    • Converted hundreds into donors including many monthly donors
    • Thousands continue taking action on behalf of HFAC
  • 10. Where to start?
    • Begin with your existing funders, feel them out, look for opportunities in existing grant budgets:
      • communications/public education: Leverage new media tools to efficiently and effectively reach beyond traditional audiences and grow a broader base of supporters.
      • Under campaign/advocacy/public education: Leverage new media tools to generate grassroots support from key constituencies and build a base of supporters for the future.
  • 11. Finding new funders
    • Look beyond your existing funders and major donors
    • Foundation Center – Foundation directory online
    • Also, look at your peers, who is funding them?
  • 12. Foundation Directory Online