Making the Case: Grant Funding for Online Outreach & Advocacy

Making the Case: Grant Funding for Online Outreach & Advocacy
For Audio Call: 1-408-792-6300 Event Number: 931 521 050 Presented By: George Ford, The Foundation Center Adele Douglas, Humane Farm Animal Care and Eric Rardin, Care2 September 22, 2011

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Nonprofits use Care2 for:
Online Advocacy
Email list growth
Donor lead acquisition
Driving traffic to website
Advertising and branding
Surveys and research
Education and outreach
What is Care2?
Citizens use Care2 for:
Starting or signing petitions
Volunteering
Donating $
Spreading news
Commenting on blogs
Starting groups (organizing)
Joining nonprofits
The largest online community of people “making a difference”
Nearly 17 million people doing good online

FDO Professional: Aren’t ready to commit? Try a 24-Hour Free Trial: http://bit.ly/FDO-24HR
Nonprofits use our resources to:
Search over 100,000 grantmaker profiles
Stay up-to-date on current donors
Learn how to write compelling proposals
Foundation Center Mission: To strengthen the social sector by advancing knowledge about philanthropy in the U.S. and around the world.

Finding foundation funding for online outreach
Why should foundations fund online outreach?
How can you make the case?
How can you find the right funders?

Why should foundations fund online outreach?
Key benefits many funders want to see:
efficiency,
expanded reach,
cost savings,
capacity building,
diversified sources of funding (you might go away)

Case study: Humane Farm Animal Care
Received a grant from ASPCA to grow a base of individual supporters as a means of diversifying funding and therefore reducing HFAC’s reliance on grant funding and building outreach capacity.

Case study: Humane Farm Animal Care
Recruited 20,000+ supporters via Care2.
Reached tens of thousands of people through email promotion of the actions and blog posts
Converted hundreds into donors including many monthly donors
Thousands continue taking action on behalf of HFAC

Where to start?
Begin with your existing funders, feel them out, look for opportunities in existing grant budgets:
communications/public education: Leverage new media tools to efficiently and effectively reach beyond traditional audiences and grow a broader base of supporters.
Under campaign/advocacy/public education: Leverage new media tools to generate grassroots support from key constituencies and build a base of supporters for the future.

Finding new funders
Look beyond your existing funders and major donors
Foundation Center – Foundation directory online
Also, look at your peers, who is funding them?

Foundation Directory Online

http://www.frogloop.com	1328
http://feeds.feedburner.com	13
http://www.nonprofitmatrix.com	6
http://www.radcampaign.com	2
http://webcache.googleusercontent.com	1
http://webcache.googleusercontent.com	1

Making the Case: Grant Funding for Online Outreach & Advocacy

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Making the Case: Grant Funding for Online Outreach & Advocacy Presentation Transcript