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#C2WebinarHidden Heroes:Buried Treasurein Your DatabasePresented by:Fraser Green, Good WorksRyann Miller, Care2#C2Webinar ...
#C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofit...
#C2WebinarHidden Heroes – the Buried Treasure in Your DatabaseFraser GreenPrincipal and Chief Strategist@_GoodWorks_Ryann ...
#C2Webinar1. contextportfolio-thinkWatch the full presentation here: http://hub.am/11oi62F
#C2WebinarFloating policy ideas before introducing legislation.A trial run if you will.Watch the full presentation here: h...
#C2WebinarLet’s be donors – and NOTfundraisers – for just a fewminutes.Watch the full presentation here: http://hub.am/11o...
#C2Webinartwo great booksWatch the full presentation here: http://hub.am/11oi62F
#C2Webinarwe give four ways:tipperbuyerdonorinvestorWatch the full presentation here: http://hub.am/11oi62F
#C2WebinarTipper#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarTipper#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarBuyer
#C2WebinarBuyers
#C2WebinarDonor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarDonor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarInvestor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarInvestor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2Webinar2. research“We have two ears and one mouth so thatwe can listen twice as much as we speak.”EpictetusWatch the fu...
#C2WebinarDM Donor Profile•older (80% 60+)•churchgoer•2:1 female:male•70% retired•wide education range•80% empty nest•aver...
#C2Webinarwe tested upgrade to:monthlymid-level ($500)bequestWatch the full presentation here: http://hub.am/11oi62F
#C2Webinartested $500 giving80%+ awareness of giving/recognitionvery few see recognition as important (3%)55% of US respon...
#C2WebinarHERO ($500+) Donor Profile•Income $75K+•Bequest donor•Gives to 20+ charities•Churchgoer•University grad•Income $...
#C2WebinarWHY do they do it?(Canadian focus groups)Judeo-Christian ethiccommitment to causetrust organizationIMPACT/RESULT...
#C2Webinarhttp://www.bluefroglondon.com/downloads/papers/Mid_Value_Donor.pdfGreat study on ‘mid-value donors’ from Bluefro...
#C2Webinar3. WHY should you doHERO©?1. Boost annual revenue2. Major Gift Farming3. Bequest potential!Watch the full presen...
#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2Webinar“Go deep more than wide”Judith Nichols - 1999Watch the full presentation here: http://hub.am/11oi62F
#C2Webinar4. how to get startedWatch the full presentation here: http://hub.am/11oi62F
#C2Webinarhow is HERO askingdifferent?HeadHeartSoulWatch the full presentation here: http://hub.am/11oi62F
#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2Webinargimmeonegoodreason!#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
#C2WebinarWHO do you target?Previous gift size(s)Loyalty (number lifetime gifts)Postal/zip codesMonthlies! ($42/mo = $500/...
#C2Webinarcohortspre-1946 1946-1966 1967-1982 post-1982Civic BOOMER Gen X MillenialWatch the full presentation here: http:...
#C2Webinarhow do you construct theask(mail-based)• tell a story• the Harry Rosen touch• present problem/solution – heart/h...
#C2Webinarthe designation issue• the offer needs to be SOMEWHAT specific• finding your balance point• what Gilles said aft...
#C2Webinarthe packageyou spend a buck for a $30 gifthow much would you spend for $500?Watch the full presentation here: ht...
#C2Webinarleverage annual giftsone dam → 300 farmsX-ray machine →25 patients per daymaternal health clinic → 500 mothers/y...
#C2Webinarplan the back end!(always an opportunity to stand outfrom your competitors)• super-fast acknowledgement• sincere...
#C2WebinarFraser Greenfraser@goodworksco.ca@_GoodWorks_www.goodworksco.caRyann Millerryann@care2team.com@ryannwww.care2tea...
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Hidden Heroes: Buried Treasure In Your Database

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Transcript of "Hidden Heroes: Buried Treasure In Your Database"

  1. 1. #C2WebinarHidden Heroes:Buried Treasurein Your DatabasePresented by:Fraser Green, Good WorksRyann Miller, Care2#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  2. 2. #C2WebinarCitizens use Care2 for:Starting or signing petitionsSpreading newsCommenting on blogsDonating $Joining nonprofitsNonprofits use Care2 for:Recruiting Donors & SupportersTraffic/Branding/AwarenessAdvocacyBuilding Facebook fan baseWatch the full presentation here: http://hub.am/11oi62F
  3. 3. #C2WebinarHidden Heroes – the Buried Treasure in Your DatabaseFraser GreenPrincipal and Chief Strategist@_GoodWorks_Ryann MillerDirector of Nonprofit Services@ryannWatch the full presentation here: http://hub.am/11oi62F
  4. 4. #C2Webinar1. contextportfolio-thinkWatch the full presentation here: http://hub.am/11oi62F
  5. 5. #C2WebinarFloating policy ideas before introducing legislation.A trial run if you will.Watch the full presentation here: http://hub.am/11oi62F
  6. 6. #C2WebinarLet’s be donors – and NOTfundraisers – for just a fewminutes.Watch the full presentation here: http://hub.am/11oi62F
  7. 7. #C2Webinartwo great booksWatch the full presentation here: http://hub.am/11oi62F
  8. 8. #C2Webinarwe give four ways:tipperbuyerdonorinvestorWatch the full presentation here: http://hub.am/11oi62F
  9. 9. #C2WebinarTipper#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  10. 10. #C2WebinarTipper#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  11. 11. #C2WebinarBuyer
  12. 12. #C2WebinarBuyers
  13. 13. #C2WebinarDonor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  14. 14. #C2WebinarDonor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  15. 15. #C2WebinarInvestor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  16. 16. #C2WebinarInvestor#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  17. 17. #C2Webinar2. research“We have two ears and one mouth so thatwe can listen twice as much as we speak.”EpictetusWatch the full presentation here: http://hub.am/11oi62F
  18. 18. #C2WebinarDM Donor Profile•older (80% 60+)•churchgoer•2:1 female:male•70% retired•wide education range•80% empty nest•average income•majority 65+•churchgoer•70% female•55% retired•majority university•80% empty nest•higher incomeWatch the full presentation here: http://hub.am/11oi62F
  19. 19. #C2Webinarwe tested upgrade to:monthlymid-level ($500)bequestWatch the full presentation here: http://hub.am/11oi62F
  20. 20. #C2Webinartested $500 giving80%+ awareness of giving/recognitionvery few see recognition as important (3%)55% of US respondents have given $500+17% of Canadians have given $500+Watch the full presentation here: http://hub.am/11oi62F
  21. 21. #C2WebinarHERO ($500+) Donor Profile•Income $75K+•Bequest donor•Gives to 20+ charities•Churchgoer•University grad•Income $75k+•Bequest donor•Gives to 20+ charities•Male (60%)Watch the full presentation here: http://hub.am/11oi62F
  22. 22. #C2WebinarWHY do they do it?(Canadian focus groups)Judeo-Christian ethiccommitment to causetrust organizationIMPACT/RESULTSsense ofownership/control(bluefrog)NOT for recognitionNOT for taxesCanadian donors areshort-listing charities!Watch the full presentation here: http://hub.am/11oi62F
  23. 23. #C2Webinarhttp://www.bluefroglondon.com/downloads/papers/Mid_Value_Donor.pdfGreat study on ‘mid-value donors’ from Bluefrog in the UK20% noblesse oblige20% humble and holy60% middle class heroesWatch the full presentation here: http://hub.am/11oi62F
  24. 24. #C2Webinar3. WHY should you doHERO©?1. Boost annual revenue2. Major Gift Farming3. Bequest potential!Watch the full presentation here: http://hub.am/11oi62F
  25. 25. #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  26. 26. #C2Webinar“Go deep more than wide”Judith Nichols - 1999Watch the full presentation here: http://hub.am/11oi62F
  27. 27. #C2Webinar4. how to get startedWatch the full presentation here: http://hub.am/11oi62F
  28. 28. #C2Webinarhow is HERO askingdifferent?HeadHeartSoulWatch the full presentation here: http://hub.am/11oi62F
  29. 29. #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  30. 30. #C2Webinargimmeonegoodreason!#C2Webinar Watch the full presentation here: http://hub.am/11oi62F
  31. 31. #C2WebinarWHO do you target?Previous gift size(s)Loyalty (number lifetime gifts)Postal/zip codesMonthlies! ($42/mo = $500/yr - $84/mo = $1,000/yr)or, you could always ASK them!Watch the full presentation here: http://hub.am/11oi62F
  32. 32. #C2Webinarcohortspre-1946 1946-1966 1967-1982 post-1982Civic BOOMER Gen X MillenialWatch the full presentation here: http://hub.am/11oi62F
  33. 33. #C2Webinarhow do you construct theask(mail-based)• tell a story• the Harry Rosen touch• present problem/solution – heart/head• acknowledge the big ask• show dramatic outcome• leverage HERO gift with annual gifts• promise stewardship• offer great humanitarian VALUE• use aspirational languageWatch the full presentation here: http://hub.am/11oi62F
  34. 34. #C2Webinarthe designation issue• the offer needs to be SOMEWHAT specific• finding your balance point• what Gilles said after focus groups (rather have $1 than $10)Watch the full presentation here: http://hub.am/11oi62F
  35. 35. #C2Webinarthe packageyou spend a buck for a $30 gifthow much would you spend for $500?Watch the full presentation here: http://hub.am/11oi62F
  36. 36. #C2Webinarleverage annual giftsone dam → 300 farmsX-ray machine →25 patients per daymaternal health clinic → 500 mothers/yearsnew staff position → 70 clients/weeknew oven → 600 meals/day for ten yearsWatch the full presentation here: http://hub.am/11oi62F
  37. 37. #C2Webinarplan the back end!(always an opportunity to stand outfrom your competitors)• super-fast acknowledgement• sincere thank you• update on program/project/impact• ask for input• 24/7 service – name, position, all possible contact infoWatch the full presentation here: http://hub.am/11oi62F
  38. 38. #C2WebinarFraser Greenfraser@goodworksco.ca@_GoodWorks_www.goodworksco.caRyann Millerryann@care2team.com@ryannwww.care2team.comthank you! questions? contact us!Watch the full presentation here: http://hub.am/11oi62F
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