Keeping up with Facebook's Changes (and 'Liking' it!)

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Keeping up with Facebook's Changes (and 'Liking' it!)

  1. 1. <ul><li>  Keeping up with Facebook ’ s Changes (and “ Liking ” it!) </li></ul>For Audio Call: 1-408-792-6300 Event Number: 664 631 713 On Twitter? Use #Care2 Presented By: Danielle Brigida, National Wildlife Federation, John Haydon, Inbound Zombie, Moderator: Ashley Hansen, Care2 October 31, 2011
  2. 2. Using WebEx <ul><li>Chat & raise hand </li></ul><ul><li>If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 664 631 713 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>WebEx Support: 1-866-229-3239 </li></ul>For Audio: 1-408-792-6300 Event Number: 664 631 713
  3. 3. This Webinar is being Recorded <ul><li>The webinar will be available on http://www.Frogloop.com - Care2 ’s Nonprofit Marketing and Fundraising Blog. </li></ul><ul><li>You will receive a link to this presentation following the webinar. </li></ul><ul><li>Tweeting the webinar? Use the Twitter hashtag: #Care2 </li></ul>For Audio: 1-408-792-6300 Event Number: 664 631 713
  4. 4. Introductions <ul><li>Ashley Hansen [email_address] @luvthemtns </li></ul><ul><li>Care2, Inc. </li></ul><ul><li>John Haydon [email_address] @johnhaydon </li></ul><ul><li>Inbound Zombie and the Nonprofit Facebook Guy </li></ul><ul><li>Danielle Brigida [email_address] @starfocus </li></ul><ul><li>National Wildlife Federation </li></ul>
  5. 5. For Audio: 1-408-792-6300 Event Number: 664 631 713 What is Care2? <ul><li>Nonprofits use Care2 for: </li></ul><ul><li>Online Advocacy </li></ul><ul><li>Email list growth </li></ul><ul><li>Facebook Fans (likes) </li></ul><ul><li>Donor lead acquisition </li></ul><ul><li>Driving traffic to website </li></ul><ul><li>Advertising and branding </li></ul><ul><li>Surveys, research, and outreach </li></ul><ul><li>Citizens use Care2 for: </li></ul><ul><li>Starting or signing petitions </li></ul><ul><li>Volunteering </li></ul><ul><li>Donating $ </li></ul><ul><li>Spreading news </li></ul><ul><li>Commenting on blogs </li></ul><ul><li>Starting group (organizing) </li></ul><ul><li>Joining nonprofits </li></ul><ul><li>The largest social network of people “ making a difference ” </li></ul><ul><li>Nearly 17 million people doing good online </li></ul>
  6. 6. John Haydon Inbound Zombie @johnhaydon http://johnhaydon.com
  7. 7. What ’ s new with Facebook?
  8. 8. Subscribe button on Profile You can now use profiles to promote your cause
  9. 9. Subscribe button on Profile <ul><li>Turn key staff into spokespeople </li></ul><ul><li>Multiply the number of organizational touch points on Facebook </li></ul><ul><li>Let your constituents connect with your people </li></ul><ul><li>Segment communication channels </li></ul><ul><li>Identify top supporters (subscribers) </li></ul><ul><li>Enhance brand transparency </li></ul><ul><li>Enhance your organization ’s search profile </li></ul>
  10. 10. Subscribe button on Profile <ul><li>The critical thing is the people! </li></ul><ul><li>They should sincererly love the cause </li></ul><ul><li>They should respect the organization </li></ul><ul><li>They should be likable </li></ul><ul><li>Um... they should like Facebook too </li></ul>Find out how to activate the Button here -> http://zmb.me/uCoPat
  11. 11. Liking a Page not required Facebook users can comment / like your Page stories without being a fan.
  12. 12. Liking a Page not required <ul><li>This means expanded awareness </li></ul><ul><li>It also means you have to be even more interesting </li></ul><ul><li>Mentions might be harder to track </li></ul><ul><li>Page likes now mean deeper commitment </li></ul><ul><li>Edgerank still rules (three factors): </li></ul><ul><ul><li>How interesting is your Page ’s content? </li></ul></ul><ul><ul><li>What types of interactions does your content get? </li></ul></ul><ul><ul><li>How recent and consistent are your updates? </li></ul></ul>
  13. 13. New Facebook Insights
  14. 14. New Facebook Insights <ul><li>See more details about where fans come from </li></ul><ul><ul><li>Track ads, Likebox and 10 other ways people can like your Page </li></ul></ul><ul><li>See deeper insights into engagement </li></ul><ul><ul><li>See photo views, video plays, other clicks </li></ul></ul><ul><li>See viral impact on content </li></ul><ul><ul><li>How awareness spreads as users engage with your content </li></ul></ul><ul><li>Very easy to understand... </li></ul>Find out how to activate the Button here -> http://zmb.me/uCoPat
  15. 15. New Facebook Insights
  16. 16. Danielle Brigida Digital Marketing Manager National Wildlife Federation [email_address] @starfocus
  17. 17. We Find Our Supporters in Many Places Online
  18. 18. There are Over 100,000 Non-profit Pages on Facebook
  19. 19. National Wildlife Federation on Facebook <ul><li>20+ Pages </li></ul><ul><li>5+ Groups </li></ul><ul><li>4 Large Causes </li></ul>
  20. 20. Test Your Images
  21. 21. Use Custom Audiences
  22. 22. Make Sharing Easy on Your Website or Blog
  23. 23. (Make it Really Easy)
  24. 24. Use Facebook as your page… <ul><li>Comment on other pages and photos </li></ul><ul><li>Respond to other comments </li></ul>
  25. 25. Stay Up to Date http://www.facebook.com/nonprofits
  26. 26. Care2 and Facebook
  27. 27. Questions and Contact Us <ul><li>John Haydon [email_address] @johnhaydon </li></ul><ul><li>Inbound Zombie and the Nonprofit Facebook Guy </li></ul><ul><li>Danielle Brigida [email_address] @starfocus </li></ul><ul><li>National Wildlife Federation </li></ul><ul><li>Ashley Hansen [email_address] @luvthemtns </li></ul><ul><li>Care2, Inc. </li></ul>

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