Keeping up with Facebook's Changes (and 'Liking' it!)

Keeping up with Facebook ’ s Changes (and “ Liking ” it!)
For Audio Call: 1-408-792-6300 Event Number: 664 631 713 On Twitter? Use #Care2 Presented By: Danielle Brigida, National Wildlife Federation, John Haydon, Inbound Zombie, Moderator: Ashley Hansen, Care2 October 31, 2011

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If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 664 631 713
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WebEx Support: 1-866-229-3239
For Audio: 1-408-792-6300 Event Number: 664 631 713

This Webinar is being Recorded
The webinar will be available on http://www.Frogloop.com - Care2 ’s Nonprofit Marketing and Fundraising Blog.
You will receive a link to this presentation following the webinar.
Tweeting the webinar? Use the Twitter hashtag: #Care2
For Audio: 1-408-792-6300 Event Number: 664 631 713

Introductions
Ashley Hansen [email_address] @luvthemtns
Care2, Inc.
John Haydon [email_address] @johnhaydon
Inbound Zombie and the Nonprofit Facebook Guy
Danielle Brigida [email_address] @starfocus
National Wildlife Federation

For Audio: 1-408-792-6300 Event Number: 664 631 713 What is Care2?
Nonprofits use Care2 for:
Online Advocacy
Email list growth
Facebook Fans (likes)
Donor lead acquisition
Driving traffic to website
Advertising and branding
Surveys, research, and outreach
Citizens use Care2 for:
Starting or signing petitions
Volunteering
Donating $
Spreading news
Commenting on blogs
Starting group (organizing)
Joining nonprofits
The largest social network of people “ making a difference ”
Nearly 17 million people doing good online

John Haydon Inbound Zombie @johnhaydon http://johnhaydon.com

What ’ s new with Facebook?

Subscribe button on Profile You can now use profiles to promote your cause

Subscribe button on Profile
Turn key staff into spokespeople
Multiply the number of organizational touch points on Facebook
Let your constituents connect with your people
Segment communication channels
Identify top supporters (subscribers)
Enhance brand transparency
Enhance your organization ’s search profile

Subscribe button on Profile
The critical thing is the people!
They should sincererly love the cause
They should respect the organization
They should be likable
Um... they should like Facebook too
Find out how to activate the Button here -> http://zmb.me/uCoPat

Liking a Page not required Facebook users can comment / like your Page stories without being a fan.

Liking a Page not required
This means expanded awareness
It also means you have to be even more interesting
Mentions might be harder to track
Page likes now mean deeper commitment
Edgerank still rules (three factors):
How interesting is your Page ’s content?
What types of interactions does your content get?
How recent and consistent are your updates?

New Facebook Insights

See more details about where fans come from
Track ads, Likebox and 10 other ways people can like your Page
See deeper insights into engagement
See photo views, video plays, other clicks
See viral impact on content
How awareness spreads as users engage with your content
Very easy to understand...
Find out how to activate the Button here -> http://zmb.me/uCoPat

Danielle Brigida Digital Marketing Manager National Wildlife Federation [email_address] @starfocus

We Find Our Supporters in Many Places Online

There are Over 100,000 Non-profit Pages on Facebook

National Wildlife Federation on Facebook
20+ Pages
5+ Groups
4 Large Causes

Test Your Images

Use Custom Audiences

Make Sharing Easy on Your Website or Blog

(Make it Really Easy)

Use Facebook as your page…
Comment on other pages and photos
Respond to other comments

Stay Up to Date http://www.facebook.com/nonprofits

Care2 and Facebook

Questions and Contact Us
John Haydon [email_address] @johnhaydon
Inbound Zombie and the Nonprofit Facebook Guy
Danielle Brigida [email_address] @starfocus
National Wildlife Federation
Ashley Hansen [email_address] @luvthemtns
Care2, Inc.

Keeping up with Facebook's Changes (and 'Liking' it!)

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