Digital Teams: Your Smartest Investment to Master a Multichannel World
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The right structure and leadership for your digital/online team will impact your performance online more than any other initiative you will undertake. ...
The right structure and leadership for your digital/online team will impact your performance online more than any other initiative you will undertake.
So how do you know if you have a dysfunctional digital/online team? What are the different models for how organizations manage digital, and which are the most effective for today's multi-channel world? Finally, what are the most common patterns and challenges facing digital teams across the non-profit sector?
In this webinar, longtime digital leaders Jason Mogus from Communicopia and Michael Silberman from Greenpeace will share their learnings from working across dozens of digital teams in multiple sectors. They will share, for the first time with the public, the most significant results from their digital team structure survey for the non-profit sector conducted by Communicopia over the summer.
This world first benchmark report analyzes data from 67 nonprofit leaders who manage digital programs. It contains benchmarks into where digital teams typically live, what the top roles are on teams, and how many properties (including social media) teams typically manage. It also offers insights into the expectations placed on digital teams for leadership, how well leaders believe their structures work, and the overall effectiveness of digital programs in supporting their constituents and their organizations.
***You can download the full report at:
In addition to the report we will share insights from our recent articles published in Stanford Social Innovation Review, including:
-5 Dysfunctions of a Digital Team
-4 Models for Successfully Managing Digital
About the presenters:
Jason Mogus is the principal strategist at Communicopia, a Webby Award-winning digital consultancy that helps social change organizations adapt to a networked world. Jason has led digital transformation projects for the TckTckTck global climate campaign, The Elders, NRDC, the United Nations Foundation, and the City of Vancouver, and he is the founder of the Web of Change community.
Michael Silberman is the Global Director of Digital Innovation at Greenpeace, where he leads a new lab that envisions, tests, and rolls out creative new means of engaging and mobilizing supporters in 42 countries. Silberman is a co-founder of EchoDitto, a digital consultancy that empowers leading organizations to have a greater impact through the creative use of new technologies.
Justin Perkins is the Director of Nonprofit Services at Care2. Since 2006, Justin has worked with Care2 on over 250 campaigns to recruit millions of supporters for nonprofits across a wide variety of social and environmental issues. He also launched frogloop.com--a leading nonprofit marketing blog--and developed one of the first social network ROI calculators. He is passionate about helping nonprofits use a data-driven, efficient approach to online marketing.
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