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Converting Prospects to Multichannel Gold

by on Apr 20, 2011


Not sure how much your online supporters are worth? ...

Not sure how much your online supporters are worth?

Thinking there may be a better way to maximize their value?

Frustrated at internal barriers to multichannel integration?

If so, this webinar is for you. Multichannel donors are gold. Annual revenues are often 4x that of direct mail-only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) can dramatically improve response rates. This presentation is for those who are ready to break down the barriers and effectively conduct multichannel marketing.

Jeff Regen of M+R Strategic Services, Adam Scruggs of the Human Rights Campaign and Justin Perkins of Care2 discuss how rapid, multichannel conversion strategies can turn your new online supporters into multichannel donors. See case studies and data on what’s working and what’s not. This webinar dives into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. You’ll learn about the practical ways that nonprofits are overcoming these obstacles to conduct effective multichannel campaigns leading to fundraising success.

About the Speakers:

Jeff Regen, Senior Vice President of Integrated Services, M+R Strategic Services: Jeff joined M+R to establish a new practice focused on helping nonprofits with integrated, multichannel fundraising and communications in order to maximize donor/activist value and broader communications goals. Jeff came to M+R from Defenders of Wildlife, where he helped grow the organization’s email list to over 800,000 e-supporters, and generate over 1 million advocacy actions and raise over $5 million online a year. At Defenders, he integrated the online department closely with the membership and communications departments, among others, and spearheaded the nonprofit’s integrated, multichannel approach. Prior to joining Defenders in 2004, Jeff spent 12 years in the private sector. He learned private sector database marketing techniques at Capital One, where he managed marketing and business development teams in both online and direct mail divisions. Jeff also built and served as president of a start-up called EnVisto and worked for the consulting firm McKinsey & Company. In the early 1990s, he worked in the former Soviet Union—first on environmental issues, and later on privatization and capital markets development. Jeff received his Bachelors from Swarthmore College and MBA from the Wharton School of the University of Pennsylvania.

Adam Scruggs, Associate Director of Data Acquisition and Analysis, Human Rights Campaign: Adam Scruggs is the Associate Director of Data Acquisition and Analysis at the Human Rights Campaign, where he has worked for four years. In this role, Adam is responsible for the collection, management, and strategic analysis of data to support HRC's programmatic and fundraising goals. Prior to this position, Adam worked as



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Converting Prospects to Multichannel Gold Converting Prospects to Multichannel Gold Presentation Transcript