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Fighting Stigma, Saving Lives
Alex Feis‐Bryce
Director of Services 
National Ugly Mugs www.uglymugs.org
Email: alex.bryce@uknswp.org.uk
National Ugly Mugs
National Ugly Mugs Fighting Stigma, Saving Lives
A reminder: why we need NUM
National Ugly Mugs Fighting Stigma, Saving Lives
If they had intended to hurt you 
they would have done it by now.
Response to a woman who reported being robbed by 
two women who threatened her with violence
What do you expect advertising on 
those sites like that? He’s kept you 
there a week and took your 
money – it’s like paying rent
Response to woman who was abducted and repeatedly 
raped
What you did was prostitution
Response to a woman when reporting a 
serious violent sexual assault before 
categorising the assault as a non‐crime.
It’s not worth reporting formally as it 
would involve a lot of paperwork
Response to a woman who was attacked by two men 
who pulled a coat over her head beat her up, stole her 
bag and attempted to sexually assault her.
National Ugly Mugs Fighting Stigma, Saving Lives
“I don’t want any police 
contact as I have no faith 
in the police anymore 
after their response.”
National Ugly Mugs Fighting Stigma, Saving Lives
How it works
A mechanism for sex workers or health and 
social care support services to report incidents  
directly via the website, the phone app or to the 
National Ugly  Mugs Team.
NUM then produces sanitised alerts to warn sex 
workers of dangerous individuals.  Projects and health 
providers also use these alerts to warn their service 
users or members.
The alerts can be received:‐
• By e‐mail or SMS message
• Through the website
• Through the phone app
With victim consent intelligence is shared anonymously 
with the Serious Crimes Analysis Section (SCAS) to help 
bring perpetrators of crimes against sex workers and 
other people to justice. NUM also acts as an intermediary 
between police and sex workers.
1. Reporting  and Recording System 2. Production & Circulation of Alerts
3. Sharing information with the police and 
Serious Crimes Analysis Section (SCAS)
Incident/Attack
National Ugly Mugs Fighting Stigma, Saving Lives
Total reports: 1199
Total members: 2563
National Ugly Mugs Fighting Stigma, Saving Lives
Total 
Individuals:
2108
Total Projects: 341
Total Establishments:  114
National Ugly Mugs Fighting Stigma, Saving Lives
National Ugly Mugs Fighting Stigma, Saving Lives
Yorks. & Humber
National Ugly Mugs Fighting Stigma, Saving Lives
Leeds
National Ugly Mugs Fighting Stigma, Saving Lives
Reporting to Police
In June 2013, only 6% of sex workers in W.Yorks reporting 
to NUM were willing to make a full report to police.
National Ugly Mugs Fighting Stigma, Saving Lives
NUM regularly results in the 
apprehension and conviction of violent 
serial offenders.
“One of my clients was raped, beaten, kept prisoner for 2 
days. Without the support from the dedicated staff and 
the NUM sharing of information the perpetrator would 
not have been apprehended. Police believed he would 
have committed crimes and become more violent. 
Thankfully he was quickly apprehended and was given 
life sentence with the recommendation he serve 25 
years very good outcome.”
(Third sector agency)
Criminal Justice outcomes
National Ugly Mugs Fighting Stigma, Saving Lives
A NUM conviction
• Christina, a London escort, was raped at knife point by a client in April 
2013.
• She didn’t report to police but was plagued by nightmares and flashbacks.
• She disclosed to an Open Doors NHS nurse who immediately reported this 
to NUM.
• NUM shared the intelligence anonymously with police.
• The police asked for NUM and Open Doors to act as intermediaries to 
assist identifying the offender.
• Eventually, Christina decided that she wanted to report the incident 
formally.
• Dale Brown was arrested and charged with rape.
• March 2014: Brown found guilty of rape and sentenced to 10 years in 
prison in.
National Ugly Mugs Fighting Stigma, Saving Lives
A health outcome
• A sex worker reported a violent assault to NUM.
• Information about this incident was passed to police 
anonymously.
• Police informed NUM that they had identified the offender and 
that they believed that he had TB.
• NUM contacted the local sex work support service to obtain 
information about whether this was something they could deal 
with.
• Woman was contacted and given information about their local 
sex work support service.
• The woman had a positive diagnosis which was then quickly 
treated.
National Ugly Mugs Fighting Stigma, Saving Lives
Outcomes
NUM has referred
209 sex workers to
health and social
care providers.
55% of organisations
and 63% of sex
workers felt they
were more likely to
report incidents to
the police.
National Ugly Mugs Fighting Stigma, Saving Lives
Feedback
SexWorker
Regardless of the TB outcome,
massive thanks to @NationalUglyMug
for helping to nab the bad guy, and
letting me know he was ill <3
2 hours ago
Tweet
National Ugly Mugs Fighting Stigma, Saving Lives
“I work as an escort and 
signed up to National Ugly 
Mugs and I have to say it has 
saved my life. I arranged 
business with a client, he 
was waiting in a car and [the 
number plate matched one] 
I had previously been given 
the majority of via text from 
NUM [which] said he was 
violent and robbed the girls. 
Because he hadn’t seen me I 
walked away… a lucky 
escape.”
(Female escort)
National Ugly Mugs Fighting Stigma, Saving Lives
Awards and recognition
National Ugly Mugs Fighting Stigma, Saving Lives
Spot Del and Rosie…
National Ugly Mugs Fighting Stigma, Saving Lives
Funding
• Despite our success, 
we face a constant 
battle for funding.
• It costs around 
£120,000 per year 
to run the scheme –
about the same as 
the cost to 
investigate a single 
rape.
National Ugly Mugs Fighting Stigma, Saving Lives
Thanks for listening 
@NationalUglyMug

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Fighting Stigma, Saving Lives Through National Ugly Mugs

  • 2. National Ugly Mugs Fighting Stigma, Saving Lives A reminder: why we need NUM
  • 3. National Ugly Mugs Fighting Stigma, Saving Lives If they had intended to hurt you  they would have done it by now. Response to a woman who reported being robbed by  two women who threatened her with violence What do you expect advertising on  those sites like that? He’s kept you  there a week and took your  money – it’s like paying rent Response to woman who was abducted and repeatedly  raped What you did was prostitution Response to a woman when reporting a  serious violent sexual assault before  categorising the assault as a non‐crime. It’s not worth reporting formally as it  would involve a lot of paperwork Response to a woman who was attacked by two men  who pulled a coat over her head beat her up, stole her  bag and attempted to sexually assault her.
  • 4. National Ugly Mugs Fighting Stigma, Saving Lives “I don’t want any police  contact as I have no faith  in the police anymore  after their response.”
  • 5. National Ugly Mugs Fighting Stigma, Saving Lives How it works A mechanism for sex workers or health and  social care support services to report incidents   directly via the website, the phone app or to the  National Ugly  Mugs Team. NUM then produces sanitised alerts to warn sex  workers of dangerous individuals.  Projects and health  providers also use these alerts to warn their service  users or members. The alerts can be received:‐ • By e‐mail or SMS message • Through the website • Through the phone app With victim consent intelligence is shared anonymously  with the Serious Crimes Analysis Section (SCAS) to help  bring perpetrators of crimes against sex workers and  other people to justice. NUM also acts as an intermediary  between police and sex workers. 1. Reporting  and Recording System 2. Production & Circulation of Alerts 3. Sharing information with the police and  Serious Crimes Analysis Section (SCAS) Incident/Attack
  • 6. National Ugly Mugs Fighting Stigma, Saving Lives Total reports: 1199 Total members: 2563
  • 7. National Ugly Mugs Fighting Stigma, Saving Lives Total  Individuals: 2108 Total Projects: 341 Total Establishments:  114
  • 8. National Ugly Mugs Fighting Stigma, Saving Lives
  • 9. National Ugly Mugs Fighting Stigma, Saving Lives Yorks. & Humber
  • 10. National Ugly Mugs Fighting Stigma, Saving Lives Leeds
  • 11. National Ugly Mugs Fighting Stigma, Saving Lives Reporting to Police In June 2013, only 6% of sex workers in W.Yorks reporting  to NUM were willing to make a full report to police.
  • 12. National Ugly Mugs Fighting Stigma, Saving Lives NUM regularly results in the  apprehension and conviction of violent  serial offenders. “One of my clients was raped, beaten, kept prisoner for 2  days. Without the support from the dedicated staff and  the NUM sharing of information the perpetrator would  not have been apprehended. Police believed he would  have committed crimes and become more violent.  Thankfully he was quickly apprehended and was given  life sentence with the recommendation he serve 25  years very good outcome.” (Third sector agency) Criminal Justice outcomes
  • 13. National Ugly Mugs Fighting Stigma, Saving Lives A NUM conviction • Christina, a London escort, was raped at knife point by a client in April  2013. • She didn’t report to police but was plagued by nightmares and flashbacks. • She disclosed to an Open Doors NHS nurse who immediately reported this  to NUM. • NUM shared the intelligence anonymously with police. • The police asked for NUM and Open Doors to act as intermediaries to  assist identifying the offender. • Eventually, Christina decided that she wanted to report the incident  formally. • Dale Brown was arrested and charged with rape. • March 2014: Brown found guilty of rape and sentenced to 10 years in  prison in.
  • 14. National Ugly Mugs Fighting Stigma, Saving Lives A health outcome • A sex worker reported a violent assault to NUM. • Information about this incident was passed to police  anonymously. • Police informed NUM that they had identified the offender and  that they believed that he had TB. • NUM contacted the local sex work support service to obtain  information about whether this was something they could deal  with. • Woman was contacted and given information about their local  sex work support service. • The woman had a positive diagnosis which was then quickly  treated.
  • 15. National Ugly Mugs Fighting Stigma, Saving Lives Outcomes NUM has referred 209 sex workers to health and social care providers. 55% of organisations and 63% of sex workers felt they were more likely to report incidents to the police.
  • 16. National Ugly Mugs Fighting Stigma, Saving Lives Feedback SexWorker Regardless of the TB outcome, massive thanks to @NationalUglyMug for helping to nab the bad guy, and letting me know he was ill <3 2 hours ago Tweet
  • 17. National Ugly Mugs Fighting Stigma, Saving Lives “I work as an escort and  signed up to National Ugly  Mugs and I have to say it has  saved my life. I arranged  business with a client, he  was waiting in a car and [the  number plate matched one]  I had previously been given  the majority of via text from  NUM [which] said he was  violent and robbed the girls.  Because he hadn’t seen me I  walked away… a lucky  escape.” (Female escort)
  • 18. National Ugly Mugs Fighting Stigma, Saving Lives Awards and recognition
  • 19. National Ugly Mugs Fighting Stigma, Saving Lives Spot Del and Rosie…
  • 20. National Ugly Mugs Fighting Stigma, Saving Lives Funding • Despite our success,  we face a constant  battle for funding. • It costs around  £120,000 per year  to run the scheme – about the same as  the cost to  investigate a single  rape.
  • 21. National Ugly Mugs Fighting Stigma, Saving Lives Thanks for listening  @NationalUglyMug