Mazda Marketing Targeting Maps

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Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com

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Mazda Marketing Targeting Maps

  1. 1. Geographic Mapping by Advertising Category
  2. 2. DTC Arena: The Major Leagues
  3. 3. <ul><li>Geography is often more predictive of sales than demography, and every brand has geographic areas of opportunity. </li></ul>For most brands, markets comprising a third of the U.S. will over-deliver U.S. sales by +30%.
  4. 4. <ul><li>The following maps illustrate the geographic strength of brand and/or category sales based on BDI/CDI for: </li></ul><ul><ul><li>Pharmaceutical </li></ul></ul><ul><ul><li>Beverages </li></ul></ul><ul><ul><li>Packaged Goods </li></ul></ul><ul><ul><li>Financial Planning </li></ul></ul><ul><ul><li>Automotives </li></ul></ul>If you are interested in a map for a category or brand that is not shown here, please contact TVB.
  5. 5. Pharmaceutical
  6. 6. The best 1/3 of the US indexes at 148 The best age demo only indexes at 111 Source: IMS prescription data, MRI Rx Allergy Relief
  7. 7. The best 1/3 of the US indexes at 140 The best age demo only indexes at 97 Source: NPA-MSA Audit, IMS Health; MRI Double base Rx Cholesterol Medication
  8. 8. Beverages
  9. 9. The best 1/3 of the US indexes at 153 The best age demo only indexes at 124 Source: IRI/MRI Coke Classic
  10. 10. The best 1/3 of the US indexes at 148 The best age demo only indexes at 108 Diet Coke Source: IRI/MRI
  11. 11. The best 1/3 of the US indexes at 167 The best age demo only indexes at 104 Labatt Blue Source: IRI/MRI
  12. 12. The best markets in the US index at 426* The best age demo only indexes at 104 *For this brand, 28 markets account for 90% of sales; those 28 markets represent the “best markets” Labatt Blue Light Source: IRI/MRI
  13. 13. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Lipton RTS Iced Teas Source: IRI/MRI
  14. 14. Packaged Goods
  15. 15. The best 1/3 of the US indexes at 131 The best age demo only indexes at 116 DiGiorno Rising Crust Pizza Source: IRI/MRI
  16. 16. The best 1/3 of the US indexes at 129 The best age demo only indexes at 102 Hellmann’s and Best Foods Mayonnaise Source: IRI/MRI
  17. 17. The best 1/3 of the US indexes at 131 The best age demo only indexes at 123 Kraft Macaroni & Cheese Source: IRI/MRI
  18. 18. The best 1/3 of the US indexes at 119 The best age demo only indexes at 100 Lever 2000 Source: IRI/MRI
  19. 19. The best 1/3 of the US indexes at 126 The best age demo only indexes at 106 Lifesavers Candy Source: IRI/MRI
  20. 20. The best 1/3 of the US indexes at 160 The best age demo only indexes at 91 Maxwell House Coffee Source: IRI/MRI
  21. 21. The best 1/3 of the US indexes at 117 The best age demo only indexes at 102 Oreo Cookies Source: IRI/MRI
  22. 22. The best 1/3 of the US indexes at 126 The best age demo only indexes at 100 Planters Nuts Source: IRI/MRI
  23. 23. The best 1/3 of the US indexes at 133 The best age demo only indexes at 100 Snuggle Fabric Softener Source: IRI/MRI
  24. 24. The best 1/3 of the US indexes at 130 The best age demo only indexes at 112 Source: IRI Infoscan special tabulation/MRI Swiffer Floor Duster
  25. 25. The best 1/3 of the US indexes at 148 The best age demo only indexes at 100 Wisk Detergent Source: IRI/MRI
  26. 26. Financial Planning
  27. 27. The best 1/3 of the US indexes at 140 The best age demo only indexes at 114 Source: MRI Special tabulation Financial Planning
  28. 28. Automotive
  29. 29. The best 1/3 of the US indexes at 172 The best age demo only indexes at 120 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database Acura TL
  30. 30. The best 1/3 of the US indexes at 199 The best age demo only indexes at 132 Audi A4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  31. 31. The best 1/3 of the US indexes at 192 The best age demo only indexes at 132 Audi A6 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  32. 32. The best 1/3 of the US indexes at 201 The best age demo only indexes at 132 Audi A8 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  33. 33. The best 1/3 of the US indexes at 701 The best age demo only indexes at 138 Source: Polk Special tabulation/MRI BMW 318
  34. 34. The best 1/3 of the US indexes at 201 The best age demo only indexes at 138 BMW 323 Source: Polk Special tabulation/MRI
  35. 35. The best 1/3 of the US indexes at 184 The best age demo only indexes at 131 BMW 325 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  36. 36. The best 1/3 of the US indexes at 207 The best age demo only indexes at 138 BMW 328 Source: Polk Special tabulation/MRI
  37. 37. The best 1/3 of the US indexes at 188 The best age demo only indexes at 131 BMW 330 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  38. 38. The best 1/3 of the US indexes at 203 The best age demo only indexes at 138 BMW 300-Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  39. 39. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 525 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  40. 40. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW 528 Source: Polk Special tabulation/MRI
  41. 41. The best 1/3 of the US indexes at 196 The best age demo only indexes at 128 BMW 530 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  42. 42. The best 1/3 of the US indexes at 194 The best age demo only indexes at 128 BMW 540 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  43. 43. The best 1/3 of the US indexes at 213 The best age demo only indexes at 148 BMW Total 5-Series Source: Polk Special tabulation/MRI
  44. 44. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 740 Source: Polk Special tabulation/MRI
  45. 45. The best 1/3 of the US indexes at 212 The best age demo only indexes at 121 BMW 750 Source: Polk Special tabulation/MRI
  46. 46. The best 1/3 of the US indexes at 208 The best age demo only indexes at 121 BMW Total 7 Series Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  47. 47. The best 1/3 of the US indexes at 183 The best age demo only indexes at 129 BMW X5 SUV Source: Polk Special tabulation/MRI
  48. 48. The best 1/3 of the US indexes at 158 The best age demo only indexes at 115 Chevrolet Astro Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  49. 49. The best 1/3 of the US indexes at 158 The best age demo only indexes at 116 Chevy Blazer Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  50. 50. The best 1/3 of the US indexes at 164 The best age demo only indexes at 111 Chevrolet Cavalier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  51. 51. The best 1/3 of the US indexes at 147 The best age demo only indexes at 115 Chevrolet Impala Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  52. 52. The best 1/3 of the US indexes at 151 The best age demo only indexes at 118 Chevrolet Malibu Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  53. 53. The best 1/3 of the US indexes at 173 The best age demo only indexes at 111 Chevrolet Prizm Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  54. 54. The best 1/3 of the US indexes at 124 The best age demo only indexes at 110 Sources: RL Polk & Co./MRI Chevrolet Silverado
  55. 55. The best 1/3 of the US indexes at 142 The best age demo only indexes at 110 Chrysler PT Cruiser Source: Polk Special tabulation/MRI
  56. 56. The best 1/3 of the US indexes at 150 The best age demo only indexes at 95 Chrysler 300M Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  57. 57. The best 1/3 of the US indexes at 163 The best age demo only indexes at 118 Chrysler Sebring Source: Polk Special tabulation/MRI
  58. 58. The best 1/3 of the US indexes at 171 The best age demo only indexes at 137 Chevrolet Venture Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  59. 59. The best 1/3 of the US indexes at 159 The best age demo only indexes at 118 Dodge Intrepid Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  60. 60. The best 1/3 of the US indexes at 182 The best age demo only indexes at 110 Dodge Stratus Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  61. 61. The best 1/3 of the US indexes at 148 The best age demo only indexes at 121 Dodge Caravan Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  62. 62. The best 1/3 of the US indexes at 132 The best age demo only indexes at 124 Dodge Durango Source: Polk Special tabulation/MRI
  63. 63. The best 1/3 of the US indexes at 155 The best age demo only indexes at 113 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  64. 64. The best 1/3 of the US indexes at 162 The best age demo only indexes at 107 Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database Ford Excursion
  65. 65. The best 1/3 of the US indexes at 140 The best age demo only indexes at 107 Ford Escape Source: Age Demos: MRI Doublebase, based on Ford Ranger; Total US BDI: RL Polk, Retail Consumer Database
  66. 66. The best 1/3 of the US indexes at 157 The best age demo only indexes at 90 Ford Econoline Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  67. 67. The best 1/3 of the US indexes at 175 The best age demo only indexes at 151 Ford Expedition Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  68. 68. The best 1/3 of the US indexes at 155 The best age demo only indexes at 107 Ford Ranger Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  69. 69. The best 1/3 of the US indexes at 155 The best age demo only indexes at 109 Ford F-Series Pickup Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  70. 70. The best 1/3 of the US indexes at 166 The best age demo only indexes at 121 Ford Mustang Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  71. 71. The best 1/3 of the US indexes at 177 The best age demo only indexes at 126 GMC Jimmy Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  72. 72. The best 1/3 of the US indexes at 149 The best age demo only indexes at 113 Honda Accord Sources: RL Polk & Co./MRI
  73. 73. The best 1/3 of the US indexes at 149 The best age demo only indexes at 117 All Hondas Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  74. 74. The best 1/3 of the US indexes at 139 The best age demo only indexes at 117 Honda Pilot Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  75. 75. The best 1/3 of the US indexes at 174 The best age demo only indexes at 146 Hyundai Elantra Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  76. 76. The best 1/3 of the US indexes at 189 The best age demo only indexes at 106 Infiniti I30 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  77. 77. The best 1/3 of the US indexes at 191 The best age demo only indexes at 125 Isuzu Rodeo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  78. 78. The best 1/3 of the US indexes at 178 The best age demo only indexes at 133 Isuzu Trooper Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  79. 79. The best 1/3 of the US indexes at 135 The best age demo only indexes at 120 Jeep Grand Cherokee Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  80. 80. The best 1/3 of the US indexes at 170 The best age demo only indexes at 78 KIA Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  81. 81. The best 1/3 of the US indexes at 186 The best age demo only indexes at 148 Lexus ES300 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  82. 82. The best 1/3 of the US indexes at 188 The best age demo only indexes at 145 Mazda Millenia Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  83. 83. The best 1/3 of the US indexes at 160 The best age demo only indexes at 117 Mazda Protegé Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  84. 84. The best 1/3 of the US indexes at 175 The best age demo only indexes at 123 Mazda 626 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  85. 85. The best 1/3 of the US indexes at 176 The best age demo only indexes at 94 Mazda B2500 Pick-Up Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  86. 86. The best 1/3 of the US indexes at 155 The best age demo only indexes at 140 Mazda Tribute SUV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  87. 87. The best 1/3 of the US indexes at 165 The best age demo only indexes at 130 Mazda Miata Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  88. 88. The best 1/3 of the US indexes at 168 The best age demo only indexes at 140 Mazda MPV Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  89. 89. The best 1/3 of the US indexes at 196 The best age demo only indexes at 93 Sources: BDI: RL Polk & Co./MRI Mercedes Benz
  90. 90. The best 1/3 of the US indexes at 197 The best age demo only indexes at 116 Mercedes Benz C Class Source: Polk Special tabulation/MRI
  91. 91. The best 1/3 of the US indexes at 190 The best age demo only indexes at 116 Mercedes Benz Light Trucks - ML320/430/55 Source: Polk Special tabulation/MRI
  92. 92. The best 1/3 of the US indexes at 201 The best age demo only indexes at 112 Mercedes Benz E Class Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  93. 93. The best 1/3 of the US indexes at 172 The best age demo only indexes at 155 Mitsubishi Montero Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  94. 94. The best 1/3 of the US indexes at 177 The best age demo only indexes at 115 Nissan Altima Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  95. 95. The best 1/3 of the US indexes at 190 The best age demo only indexes at 120 Nissan Frontier Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  96. 96. The best 1/3 of the US indexes at 159 The best age demo only indexes at 124 Ram 1500 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  97. 97. The best 1/3 of the US indexes at 187 The best age demo only indexes at 119 Ram 2500 Source: Polk Special tabulation/MRI
  98. 98. The best 1/3 of the US indexes at 207 The best age demo only indexes at 125 Saab Sources: RL Polk & Co./MRI
  99. 99. The best 1/3 of the US indexes at 138 The best age demo only indexes at 93 Saturn LS Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  100. 100. The best 1/3 of the US indexes at 143 The best age demo only indexes at 90 Saturn SC Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  101. 101. The best 1/3 of the US indexes at 144 The best age demo only indexes at 124 Saturn SL Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  102. 102. The best 1/3 of the US indexes at 227 The best age demo only indexes at 115 Subaru Legacy Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  103. 103. The best 1/3 of the US indexes at 208 The best age demo only indexes at 117 Subaru Forester Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  104. 104. The best 1/3 of the US indexes at 223 The best age demo only indexes at 109 Subaru Impreza Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  105. 105. The best 1/3 of the US indexes at 158 The best age demo only indexes at 128 Toyota RAV4 Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  106. 106. The best 1/3 of the US indexes at 151 The best age demo only indexes at 101 Toyota Camry Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  107. 107. The best 1/3 of the US indexes at 184 The best age demo only indexes at 114 Toyota Tacoma Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  108. 108. The best 1/3 of the US indexes at 143 The best age demo only indexes at 125 Volkswagen Beetle Source: Polk Special tabulation/MRI
  109. 109. The best 1/3 of the US indexes at 171 The best age demo only indexes at 140 Volkswagen Jetta Source: Polk Special tabulation/MRI
  110. 110. The best 1/3 of the US indexes at 185 The best age demo only indexes at 112 Volkswagen Passat Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  111. 111. The best 1/3 of the US indexes at 181 The best age demo only indexes at 112 Any Volvo Source: Age Demos: MRI Doublebase; Total US BDI: RL Polk, Retail Consumer Database
  112. 112. The best 1/3 of the US indexes at 201 The best age demo only indexes at 99 Volvo C70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  113. 113. The best 1/3 of the US indexes at 188 The best age demo only indexes at 113 Volvo S40 Source: Polk Special tabulation/MRI
  114. 114. The best 1/3 of the US indexes at 190 The best age demo only indexes at 123 Volvo S60 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  115. 115. The best 1/3 of the US indexes at 175 The best age demo only indexes at 113 Volvo S70 Source: Polk Special tabulation/MRI
  116. 116. The best 1/3 of the US indexes at 176 The best age demo only indexes at 123 Volvo S80 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  117. 117. The best 1/3 of the US indexes at 197 The best age demo only indexes at 113 Volvo V40 Source: Polk Special tabulation/MRI
  118. 118. The best 1/3 of the US indexes at 202 The best age demo only indexes at 107 Volvo V70 Source: MRI Doublebase; BDI: RL Polk & Co., Retail Consumer Database
  119. 119. Can’t find the map you need? Contact TVB to create a custom map for your brand or category.

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