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Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
Card Commerce - Gift Cards for Cycle Shops
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Card Commerce - Gift Cards for Cycle Shops

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Tony Brennan, Director at Card Commerce recently teamed up with partner, ActSmart in October 2010 to deliver a gift card presentation to cycle retailers at the Cycle Show in Earls Court, London. In …

Tony Brennan, Director at Card Commerce recently teamed up with partner, ActSmart in October 2010 to deliver a gift card presentation to cycle retailers at the Cycle Show in Earls Court, London. In it, he outlined the background to gift card, the benefits of gift cards to retailer and customer; and what to look out for when choosing a gift card partner.

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Transcript

  • 1. Cycle Show 2010
    7th October 2010
  • 2. Topics to be covered
    What’s all the fuss about?
    Why do your customers want them?
    The business case for the retailer
    Running a successful Prepaid Programme – Top tips
    Think beyond gift cards
    Points to consider when selecting a Gift Card Partner
    Questions & Answers
  • 3. What is all the fuss about?
    Its a significant part of the market:
    UK Gift card and voucher marketplace worth £4bn in 2009
    There were 500 programmes in place
    Accounts for 1.5% of all retail spend
    Practically all Tier 1 retailers now operate gift card programmes
    Gift Cards now represent 55% of all Gift Value sold
    Expected to peak at 90%
    Card and voucher sales in Q2 2010 have shown their sharpest growth ever recorded
    B2B sales up by 20%
    Consumer sales up by 24%
    Leisure category up by 11%
    Retailers category up by 20%
    Gift card malls up by 70%
  • 4. Why do customers want them?
    77% of recipients expressed a positive or better experience with gift cards (only 3% expressed dissatisfaction)
    43% preferred cards compared to 27% the previous year (just 12% of consumers now prefer paper vouchers)
    90% approve of getting gift cards from their employer (was 70%)
    50% increase in the number of people preferring card rewards to cash rewards
    81% of recipients spend more than face value on card
    49% of gift card recipients make more visits to the store/retailer afterwards
  • 5. The Business Case for the Retailer
  • 6. Top UK Gift Card Schemes
  • 7. Running a successful Prepaid Programme – Top Tips
    Make it all about the customer – understand what they want and give it to them
    Talk about the recipient and not about convenience
    Draw customers’ attention to your gift card offer – satisfy planned and impulse purchases
    Your brand is key – present a pretty picture
    Make it Christmas all year round
    Keep up to speed with industry prepaid trends and ideas – the US is 10 years ahead
    Broaden your horizon in terms of distribution and non-gift usage of cards
  • 8. Think beyond Gift Cards
    Refund
    Card
    Savings
    Card
    Gift Card
    Christmas
    Club
    Gift Card
    Holiday
    Club
    Purchase
    Card
    Promotions
    Card
    Trade-In
    Card
    Rewards
    Card
    Loyalty
    Card
    Gift Card
  • 9. Points to consider when selecting a Gift Card Partner
    Scalability of solution on offer
    Simple Point of Sales interface
    Quality of card and carriers
    Sales and service channels supported
    Functionality beyond Gift – personalisation, rewards, multi-wallets
    User configuration and management
    Programme reporting
    Time / location analysis
    Transaction analysis
    Reconciliation process and accounting support
    Fraud & Risk reporting
    Expiry date management
    Bulk load activity support
    Customer self service support
    Support for programme marketing and enhancement
  • 10. Q&A
    Tony Brennan
    Card Commerce
    tbrennan@card-commerce.com
    t : 0870 735 2829 (UK)
    t : 01 617 7980 (Ire)

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