Social media workshop for Duke faculty, 2013

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Social media workshop for Duke faculty, 2013

  1. 1. Working with Social Media in Academics Duke University Office of News & Communications Cara Rousseau Amanda Peralta
  2. 2. Working with Social Media in Academics | Overview Our route: Faculty panel Twitter (microblogging) Blogging Facebook Other networks next steps
  3. 3. Working with Social Media in Academics | next steps My contact info Cara Rousseau Duke University Office of News & Communications Social & Digital Media Email: Cara.Rousseau@duke.edu Twitter: @CaraRousseau
  4. 4. Working with Social Media in Academics | next steps Your to-do list 1. Tweet 3 times using #DukeSocial 2. Follow 3 people on Twitter 3. Retweet 3 tweets
  5. 5. Working with Social Media in Academics | Objectives How can you use social media to establish your public presence?
  6. 6. Working with Social Media in Academics | Objectives In what ways can social media build your networks?
  7. 7. Twitter
  8. 8. Working with Social Media in Academics | Twitter A social network and microblogging platform Posts, limited to 140 characters, are similar in length to a text message
  9. 9. Working with Social Media in Academics | Twitter Twitter Lingo*: Tweet Follower A public message sent on Twitter. Must be less than 140 characters. A user who subscribes to another user’s messages. This act is called “following.” @Mention Tagging another user in a Tweet. Retweet Forwarding a Tweet to your followers. Often abbreviated “RT.” #Hashtag Labels a message with a keyword that links to a broader conversation/topic. “via” Giving credit to an information source. *For more terms, refer to this SproutSocial blogpost
  10. 10. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Reply
  11. 11. Working with Social Media in Academics | next steps Reminder! Your to-do list 1. Tweet 3 times using #DukeSocial 2. Follow 3 people on Twitter 3. Retweet 3 tweets
  12. 12. Working with Social Media in Academics | Twitter Anatomy of a Tweet Mention Hashtag Photo link Embedded photo
  13. 13. Working with Social Media in Academics | Twitter How might you strike a balance between personal & professional tone?
  14. 14. Working with Social Media in Academics | Twitter Don Taylor Public Policy @DonaldHTaylorjr profile blends professional health care tweets with personal notes
  15. 15. Working with Social Media in Academics | Twitter Conversing with hashtags
  16. 16. Working with Social Media in Academics | Twitter Let’s take a look at our Twitter accounts.
  17. 17. Working with Social Media in Academics | Twitter Let’s craft a few Tweets of our own.
  18. 18. Working with Social Media in Academics | Twitter How can you use Twitter to enhance the education experience?
  19. 19. Working with Social Media in Academics | Twitter Emily Sposeto Romance Studies @ProfssaSposeto students use Twitter to practice Italian
  20. 20. Working with Social Media in Academics | Twitter Negar Mottahedeh Literature, Women’s Studies @TwitFilm Twitter film festival organized for Intro. to Film Studies
  21. 21. Working with Social Media in Academics | Twitter #DukeChat students and faculty participated in a live chats during the Democratic & Republican National Conventions and the State of the Union
  22. 22. blogs
  23. 23. Working with Social Media in Academics | Blogs How are Duke University faculty and students using blogs?
  24. 24. Working with Social Media in Academics | Blogs Kevin Smith Duke scholarly communications http://blogs.library.duke.edu/scholcomm/ Source for advice and information about copyright and publication issues
  25. 25. Working with Social Media in Academics | Blogs Peter Ubel Peter Ubel on Health, Bioethics, and Behavioral Economics http://www.peterubel.com/
  26. 26. Working with Social Media in Academics | Blogs Don Taylor freeforall http://donaldhtaylorjr.wordpress.com/ Health policy and budget wondery and the politics of where they meet
  27. 27. Working with Social Media in Academics | Blogs Who Needs Feminism? whoneedsfeminism.tumblr.com Student social activism project, sharing content
  28. 28. Working with Social Media in Academics | Blogs What platforms are available for blogging?
  29. 29. Working with Social Media in Academics | Blogs 3 primary free options*: Wordpress Blogger Tumblr *To learn more about the advantages of each platform read this blogpost.
  30. 30. Working with Social Media in Academics | Blogs Duke-hosted blogs: sites.duke.edu Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.
  31. 31. Facebook
  32. 32. Working with Social Media in Academics | Facebook
  33. 33. Working with Social Media in Academics | Facebook Dan Ariely Economics personal profile & professional page
  34. 34. Working with Social Media in Academics | Facebook Mark Anthony Neal African & African-American Studies personal page with follower content
  35. 35. Working with Social Media in Academics | Facebook Bill Chameides Nicholas School of the Environment page associated with his blog
  36. 36. Working with Social Media in Academics | Facebook Dave Johnston Marine Lab page associated with his course’s app
  37. 37. Working with Social Media in Academics | Facebook Allow followers in 3 steps.
  38. 38. Working with Social Media in Academics | Facebook 1 Go to facebook.com and click star in upper right-hand corner
  39. 39. Working with Social Media in Academics | Facebook 1
  40. 40. Working with Social Media in Academics | Facebook 2 Click “account settings”
  41. 41. Working with Social Media in Academics | Facebook 3 Click “Followers” from the left column and then check the “Turn on follow” box
  42. 42. Working with Social Media in Academics | Facebook
  43. 43. Working with Social Media in Academics | Facebook Create a Facebook page in 4 steps.
  44. 44. Working with Social Media in Academics | Facebook 1 Go to facebook.com/pages/create.php
  45. 45. Working with Social Media in Academics | Facebook 2 Select the page category that best fits your brand. image via Mashable
  46. 46. Working with Social Media in Academics | Facebook 3 Complete the necessary page information. image via Mashable
  47. 47. Working with Social Media in Academics | Facebook 4 Run with it.* *For tips on moving forward, check out this Mashable article
  48. 48. Working with Social Media in Academics | Facebook How can you use Facebook groups to enhance the education experience?
  49. 49. Working with Social Media in Academics | Facebook Freshman Organic Chemistry a student-driven Facebook group
  50. 50. Working with Social Media in Academics | Facebook Web Development an official Facebook group for a house course
  51. 51. Working with Social Media in Academics | Facebook Groups at Duke require a campus email address to join centralize Facebook groups for a particular campus
  52. 52. Working with Social Media in Academics | Facebook other networks and ideas
  53. 53. Working with Social Media in Academics | Facebook Google Authorship 1. 2. Make sure you have a profile photo with a recognizable headshot. Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy"). 3. Make sure your byline name matches the name on your Google+ profile. 4. Verify you have an email address (such as stevenlevy@wired.com) on the same domain as your content. https://plus.google.com/authorship
  54. 54. Working with Social Media in Academics | Facebook LinkedIn 1. 2. Make sure you have a profile photo with a recognizable headshot. Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy"). 3. Make sure your byline name matches the name on your Google+ profile. 4. Verify you have an email address (such as stevenlevy@wired.com) on the same domain as your content. https://plus.google.com/authorship
  55. 55. Working with Social Media in Academics | Facebook “like” and add pages relevant to courses or interests to Facebook interest lists.
  56. 56. Working with Social Media in Academics | Facebook Create closed groups to peer-review content and hold in-depth conversations.
  57. 57. Working with Social Media in Academics | Facebook For open events, create Facebook events people can easily share with family and friends.
  58. 58. next steps
  59. 59. Working with Social Media in Academics | next steps Make a Facebook Interest List for pages relevant to your research interests.
  60. 60. Working with Social Media in Academics | next steps On Twitter, find peers and relevant accounts to follow (such as @DukeU).
  61. 61. Working with Social Media in Academics | next steps Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
  62. 62. Working with Social Media in Academics | next steps Read the Twitter 101 article.
  63. 63. Working with Social Media in Academics | next steps Duke Center for Instructional Technology (CIT) They offer consultations and training to help instructors use technology in education.
  64. 64. Working with Social Media in Academics | next steps Online Resources Lynda Campus Mashable PBS Media Shift technology training social media news & tips digital media news Social Media at Duke university social media directory & blog Facebook guide for teachers Social Media Guidelines for Communicators
  65. 65. Working with Social Media in Academics | next steps My contact info Cara Rousseau Duke University Office of News & Communications Social & Digital Media Email: Cara.Rousseau@duke.edu Twitter: @CaraRousseau
  66. 66. Thanks, and discussion.

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