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  • 1.  Social  Media  and  Student  Affairs                                         Duke  University  Student  Affairs  Social  Media  Training   July  20,  2011
  • 2. Effective Social Media CommunicationsMarketing principles still apply!•  Think about the audience•  Think about the purpose•  What is success?•  Allocate resources•  Create accounts•  Listen first•  Make sure you are easy to find•  Be human. Don’t forget, it’s a conversation. Converse!•  Measure and measure again•  Finally, repeat above
  • 3. Personal vs. ProfessionalTwo  op@ons:  •  Separate  profiles/accounts  •  Use  privacy  seDngs  Best  prac@ces  •  Use  privacy  seDngs,  but  don’t  trust  them  •  Have  good  values  and  good  sense  •  Create  an  online  persona  and  be  real    Remember:  What  happens  on  social  media,  stays  on  social  media  
  • 4. Creating effective social media posts•  Be polite and respectful•  Be real•  Don’t try to sell•  Always monitor•  Be prompt•  Consistency is key•  Retweet and repost•  Respond on an individual basis•  Stay current•  Stay positive
  • 5. Let’s get started with TwitterTwiLer  glossary    Twi4er  Term   Meaning  Tweet   A  post  or  update,  under  140  characters  RT   Re-­‐tweet.  This  means  the  tweet  is  sharing  something  that   someone  else  already  posted.  @   This  @  symbol  is  used  in  front  of  a  username  to  direct  that   user’s  aLen@on  to  your  tweet.  #  or  Hashtag   Hashtags  are  a  standard  way  to  follow  a  discussion  about  a   trend,  event  or  topic.  This  allows  for  searchability.  TwiLer  Trending   Keywords  and  hashtags  that  are  men@oned  on  TwiLer   become  trends  –  can  be  based  on  geography.    hLp://twiLer.com/#!/search?q=%23socialduke    
  • 6. How do programs and events fit in?Facebook   page  or   event?    
  • 7. How do programs and events fit in?TwiLer   account  or   hashtag?    
  • 8. DukeMobile for Mobile DevicesDukeMobile: m.duke.eduIOS, Droid and Blackberry appsSuite of applications includes a directory, maps, news, course offering info and videos.
  • 9. Ques@ons/Resources  •  Lynda.com  •  socialmedia@duke.edu  •  hLp://cit.duke.edu/2010/09/socialmediaworkshop/  •  hLp://socialmedia.duke.edu/  Contact  Cara  Rousseau  919.491.5018  Cara.rousseau@duke.edu  @CaraRousseau