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Duke and the Digital Dive       Cara Rousseau       March 21, 2012
 Today.	  The	  big	  social	  media	  networks	  Niche	  communi8es	  	  Global	  networks	  Exis8ng	  resources	  and	  ...
Social	  media	  tools	  are	  evolving	  …	  and	  becoming	  more	  relevant.	  
Facebook TimelineTell a story.
Example: Milestones in TimelineTell a story.
Twitter for brandsTell a story.
Example: SOTU Duke Chat                                            250+	  Tweets	                                         ...
Use	  newer,	  niche	  communi8es	  strategically.	  
PinterestShow a story
foursquareExplore
TumblrShare Anything
Global	  networks	  and	  implica8ons.	  
Example: Duke in ChinaReach a global network
Using	  exis8ng	  resources	  for	  content	  crea8on	  and	  building	  ambassadors.	  
Existing Resources: StudentsTell the story
Brand Ambassadors: AlumniConnect
Contests	  and	  campaigns	  build	  community	  and	  generate	  content	  –	  tap	  into	  spirit	  and	  pride.	  
Example: 903 and CountingEncourage sharing
Thank	  You.	  CaraRousseau@gmail.com	  @CaraRousseau	  cararousseau.tumblr.com	  Spotlight.duke.edu/socialmedia	  	  
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NCPRSA Duke University Final

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Presentation by Cara Rousseau, social media manager at Duke University.

Published in: Business, Education
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Transcript of "NCPRSA Duke University Final"

  1. 1. Duke and the Digital Dive Cara Rousseau March 21, 2012
  2. 2.  Today.  The  big  social  media  networks  Niche  communi8es    Global  networks  Exis8ng  resources  and  brand  ambassadors  Contests  and  campaigns  
  3. 3. Social  media  tools  are  evolving  …  and  becoming  more  relevant.  
  4. 4. Facebook TimelineTell a story.
  5. 5. Example: Milestones in TimelineTell a story.
  6. 6. Twitter for brandsTell a story.
  7. 7. Example: SOTU Duke Chat 250+  Tweets   45  par8cipants     ”   As  a  Twi*er  newbie,"  I  found  the   experience  interes;ng  and  enlightening,"   said  poli;cal  science  professor  Paula   McClain.  "It  was  interes;ng  to  see  how   my  view  some;mes  corresponded  with   those  of  my  colleagues  and  at  other   ;mes  differed.  I  am  definitely  up  for  this   again.                  "  Tell a story.  
  8. 8. Use  newer,  niche  communi8es  strategically.  
  9. 9. PinterestShow a story
  10. 10. foursquareExplore
  11. 11. TumblrShare Anything
  12. 12. Global  networks  and  implica8ons.  
  13. 13. Example: Duke in ChinaReach a global network
  14. 14. Using  exis8ng  resources  for  content  crea8on  and  building  ambassadors.  
  15. 15. Existing Resources: StudentsTell the story
  16. 16. Brand Ambassadors: AlumniConnect
  17. 17. Contests  and  campaigns  build  community  and  generate  content  –  tap  into  spirit  and  pride.  
  18. 18. Example: 903 and CountingEncourage sharing
  19. 19. Thank  You.  CaraRousseau@gmail.com  @CaraRousseau  cararousseau.tumblr.com  Spotlight.duke.edu/socialmedia    
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