Exploring Marketing Assignment By Cara Quigley, Devaney Williams, Shirin Madadi
Marketing <ul><li>Marketing can mean a lot of things. </li></ul><ul><li>When selling a product, a company </li></ul><ul><li>Will come up with a marketing </li></ul><ul><li>plan , a step considered “inbound </li></ul><ul><li>marketing”. They do their research </li></ul><ul><li>about their customers, their </li></ul><ul><li>competition and the demand for </li></ul><ul><li>their product before “outbound </li></ul><ul><li>marketing”, which includes the </li></ul><ul><li>advertisements we see and the </li></ul><ul><li>sales of the product itself. </li></ul>Example of marketing One company that has a very different approach to marketing is Starbucks. "Starbucks has always been a company where marketing leaned more heavily toward word of mouth and a certain grassroots appeal than anything else," says Alyce Lomaz, an investor in the company. Instead of bombarding their customers with ads, they keep the advertisements to a minimum, knowing that their target audience is people who regularly drink coffee or go to cafes, who are going to buy their products without the need of advertisements.
B R A N D I N G A brand is a symbol, an image, any form of design that helps customers identify a particular company or product.
OBJECTIFIED The representation of a person, or anything as an object .
Product Placement and Embedded Advertising <ul><li>Hidden </li></ul><ul><li>advertising – in </li></ul><ul><li>media such as </li></ul><ul><li>television, </li></ul><ul><li>books, articles, </li></ul><ul><li>films, etc. </li></ul>
Target audience <ul><li>Usually, whenever you see or watch an advertisement or campaign, it’s targeted at a specific group of people; maybe by age or gender. The group of people targeted is called the target audience . It refers to the group of people that an advertisement or campaign is aimed at. They are the people that the ad or campaign is designed to appeal to most. </li></ul>Example In this example, the target audience is kids ages 6-12. The product appears to be LEGO.
Manipulative <ul><li>Being Manipulative is when someone influences someone else's point of view to their advantage. It therefore gives the person a biased point of view. You can either be manipulated in an unhealthy or healthy way. </li></ul>Example in the Camel cigarette commercial, the audience is being manipulated because they are led to believe that these cool, good tasting cigarettes could do no harm.
Cool hunting <ul><li>Cool hunting refers to a relatively new group of people whose job it is to make observations and predictions in changes of new or existing cultural trends. They look for new, “cool” exciting designs. Cool hunters usually work in design and street fashion, but their work can also be futuristic. </li></ul>www.coolhunting.com/ Example In this example, people that wprk as Cool Hunters found a pair of glass heels that resemble Cinderella’s glass slippers.
Dominant Ideology Dominant Ideology is the most dominant principles that are required in something. It’s when there’s an advertisement and there’s something they want to stand out but really it’s not what everyone believes and it might not be really supported the product bring sold. Like when they show a flawless girl in their ad wearing small clothes, standing by a car trying to be sold, it’s not the girl being sold. http://evilbeetgossip.film.com/wp-content/uploads/2009/03/covergirl.jpg
Viral Advertising Viral Advertising is advertisements that are using techniques to make other people pass alone their message about the product they are selling. They want their advertisement to spread around, so they advertise where people will see most. Like they could spray paint their ad somewhere people will see.
Planned Obsolescence Planned Obsolescence is when a product is being sold but soon something better like it comes around. For example the Xbox 360 or Ipod Touch is the new best thing for everyone to own, or new types of sports cars. Although nothing is wrong with the older ones, people just don’t want to use them. http://paprikalab.com/blog/wp-content/uploads/2008/04/nintendo_wii_1.jpg http://thehottestgadgets.com/wp-content/uploads/2009/07/nintendo-entertainment-system.jpg