The Art of Advertising

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The Art of Advertising

  1. 1. The Art of Advertising<br />By Laura Daniels<br />
  2. 2. Logos of Wal-Mart Over the Years<br />http://thewholegardenwillbow.files.wordpress.com/2011/04/walmart.gif<br />http://www.tipb.com/images/stories/2010/06/walmart-2-400x300.jpg<br />The current logo of Wal-Mart<br />http://walmartstores.com/aboutus/8412.aspx<br />
  3. 3. Stereotypes of Wal-Mart<br />http://livelovelaughblog.blogspot.com/2011/05/stereotypes-of-walmart-employee.html<br />All greeters at Wal-Mart are elderly people who have retired from previous jobs <br />http://thepoliticalcarnival.net/wp-content/uploads/2011/04/walmart-greeter.jpg<br />http://www.girlscantdrive.com/image/144-walmart-racism.html<br />
  4. 4. Icons of Wal-Mart<br />Nickname given to Wal-Mart<br />“Wally World”<br />http://www.matthewlangley.com/blog/?p=75<br />
  5. 5. Advertisements found in our Camillus Wal-Mart<br />
  6. 6.
  7. 7. Wal-Mart Videos<br />http://walmartstores.com/Video/?id=1576<br />http://www.youtube.com/watch?v=sPBsfGb3ASo&feature=related<br />
  8. 8. I thought this was amusing to see a huge clearance on weight loss items that are towards the back of the store. You have to walk through the impulse items to get to the fitness aisle. This implies that if you want to loose weight, it can be simple. You don’t have to pay for an expensive membership to a gym just to loose weight, you can buy the equipment for less at Wal-Mart.<br />
  9. 9. The use of average people to advertise products at Wal-Mart<br />
  10. 10. The Use of Coupons<br />http://www.groceryshopforfree.com/wp-content/uploads/2011/03/image133.png<br />
  11. 11. http://blog.terrachoice.com/wp-content/uploads/2009/07/walmart_reusable_bags.JPG<br />Wal-Mart is trying to get its customers to go “green.” With trying to be environmentally friendly, more products will be sold. Also, with Wal-Mart stating that they are helping our local farmers, people feel like they are helping out their community by buying locally grown food.<br />
  12. 12. Wal-Mart Battles for Shoppers<br />http://a.abcnews.go.com/images/Business/e9d57377ecb44d7299648a046d1b342b.jpg<br />
  13. 13. Quotes From The Texts<br />“Subjects have agency- the ability to respond to their historical contexts and, with any luck at all, change them in the process.”<br />“Wal-Mart wields its power for just one purpose: to bring the lowest possible prices to its customers.”<br />“For the semiotician, the contradictory nature of the American myth of equality is nowhere written so clearly as in the signs that American advertisers use to manipulate us into buying their wares.”<br />“Our job, it emerges in fragments throughout the day, is to keep ladies’ wear ‘shoppable’.”<br />

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