Proposed new magazine for scouting in croydon

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  • Hello, in this PowerPoint I shall be proposing a new magazine for scouting in Croydon, involving what goes on, camps that have taken place recently and information involving scouts in Croydon.
  • I have decided that the magazine will be called ‘Campfire,’ as this is a main feature of scout camping and it was the most popular title I got from my focus groups and surveys. It shall be a monthly magazine for Scouts and residents local to Croydon. It will have to be priced at £5.00 to cover publishing/printing costs.
  • This is some background information about Scouting, for example when the Scout organization was formed by Lord Robert Baden-Powell in 1907.
  • There are approximately 390,000 scouts in the UK, around 1000 of those in Croydon. There are around 250 adult volunteers between 50 groups so the market caters for old and young ages.
  • These are the ages of the different scout sections, so most types will have to be catered for in the magazine.
  • Here is some extra information about Scouts in Croydon as a market
  • I set up a survey on www.surveymonkey.com and asked fellow peers to decide on Masthead styles and Front page styles. I also had a focus group in which I asked questions that I could not cover in the survey.
  • We will have constraints from The Scout Association as they may not want us to publish some things. We will also have constraints from parents and Scout groups as they may not want us to publish photos of their child/scout.
  • There is only one other magazine that could give us competition but it is nationwide and our magazine is more local so we will not be affected.
  • In my survey I asked peers to choose which masthead they liked the best and they chose ‘Campfire’ as they felt it related most to scouting.
  • To accompany the text I chose a clipart campfire, of which the first one was chosen in the survey as it was simple and eye-catching.
  • When designing the masthead I had to make sure the colours flowed and most people thought the first one worked well as the text looked as if it was lit up by the fire.
  • Most camping equipment stores would want to advertise in our magazine, as if scouts needed equipment they would know where to go and what to buy. The Duke of Edinburgh award may want to advertise as you learn many of the skills needed for DofE in scouts.
  • I worked out the pricing of publishing the magazine, courtesy of Print24. The cost of printing would come to approximately £950, so we would have to sell at least 200 copies of the magazine to cover printing costs, which can be easily achieved. If the magazine becomes popular, then we may have to print more copies.
  • I would now like to invite you to ask any questions you may have.
  • Proposed new magazine for scouting in croydon

    1. 1. Proposed New Magazine For Scouting In CroydonPresentation By James Henley
    2. 2. Proposal• Campfire• Monthly magazine for scouts and residents local to Croydon• Priced at £5.00 to cover publishing costs
    3. 3. Scouting• Scouting, also known as the Scout Movement, is a worldwide youth movement with the stated aim of supporting young people in their physical, mental and spiritual development, that they may play constructive roles in society.• Scouting began in 1907 when Robert Baden-Powell, Lieutenant General in the British Army, held the first Scouting encampment at Brownsea Island in England. Baden-Powell wrote the principles of Scouting in Scouting for Boys (London, 1908), based on his earlier military books, with influence and support of Frederick Russell Burnham (Chief of Scouts in British Africa), Ernest Thompson Seton of the Woodcraft Indians, William Alexander Smith of the Boys Brigade, and his publisher Pearson. During the first half of the 20th century, the movement grew to encompass three major age groups each for boys (Cub Scout, Boy Scout, Rover Scout) and, in 1910, a new organization, Girl Guides, was created for girls (Brownie Guide, Girl Guide and Girl Scout, Ranger Guide).• In 2011, Scouting and Guiding together had over 41 million members worldwide. The two largest umbrella organizations are the World Organization of the Scout Movement (WOSM), for boys-only and co-educational organizations, and the World Association of Girl Guides and Girl Scouts (WAGGGS), primarily for girls-only organizations but also accepting co-educational organizations. The year 2007 marked the centenary of Scouting world wide, and member organizations planned events to celebrate the occasion.
    4. 4. Scouts in Croydon as a market• Approximately 390,000 scouts in the UK• Approximately 1200 scouts in the Croydon area• Around 160 adults volunteers• 41 groups in Croydon
    5. 5. Scouts in Croydon as a market• Beavers are 5-7 years old• Cubs are 7-10 years old• Scouts are 10-14 years old• Explorers 14-18 years old• Leaders 18+
    6. 6. Scouts in Croydon as a market• Scouting is open to anyone so all interests would have to be catered for• Some people may not be able to afford the costly magazine
    7. 7. ResearchQuestionnaire• 20 school students• 20 scout members• 5 scout leadersFocus group/ discussion• 10 scout members• 3 scout leadersUsed to follow up areas not covered in the survey
    8. 8. Constraints• The scout association• Parents• Scout groups
    9. 9. The competition Scouting magazine Nationwide Doesn’t cater for local area scouts Sometimes contains reports on camps etc.This seems to be the only competition thismagazine would have as there are nomagazines for scouting in Croydon, howeverthere are magazines that are for other localarea scouts.
    10. 10. Naming the magazine• “Be Prepared” – 35% chose this – “OK but some people may not know what it means (relates to scouting)”• “Campfire” – 65% chose this – “Everyone knows what it means and know it relates to scouting”• “I promise” – 0% chose this – “Kind of boring, not very catchy”
    11. 11. Design• The use of a campfire image/clipart would be needed: Too simplistic Simple and Too detailed catchy and rough
    12. 12. Designing the mastheads “Very eye catching and the colours work well” “The font isn’t the best but it looks OK”“Not very eye catching and generally doesn’t look very good”
    13. 13. Front Page/DoublePage Spread Design
    14. 14. Front Page Survey Results67% Liked the one I used33% Disliked the one I used
    15. 15. Advertising
    16. 16. Pricing• Only 20% of those asked were prepared to pay >£5.00 for this type of magazine• Cost of printing £955.52 for 250 copies• We would have to sell at least 200 copies to make profit
    17. 17. Any Questions?

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