Social media is gaining steam Over half of U.S. households have broadband. 82% of active Internet users have broadband. Blogs grew from 85 mm to over 200+ mm in the last 365 days. 1 out of 8 couples married in the US last year met online. There are 200 million+ registered users of Facebook, if Facebook were a country it would be the 5th most populous, between Indonesia and Brazil.
Everyone is Communicating 1 out of every 5 adults will comment online 80% of all consumers read online recommendations 75% do online research before making a decision 65% of users under 35 read and find majority of their news online. 1 out of every 30 comments online is an employee discussing the company or organization they work for (Jupiter Research)
Welcome to Generation C Welcome to Generation C
76% don’t believe organizations tell the truth in advertisements (Yankelovich 2007)
68% trust other people “like themselves” up from 22% in 2003 (Edelman Trust Barometer)
We must find new ways to communicate and engage with our target markets.
Final thoughts on social media <ul><li>Communities are the goal. Conversations are the lingua franca. </li></ul><ul><li>“ The evil that men do lives after them…” Google is the memory. </li></ul><ul><li>We live in very exciting times. </li></ul><ul><li>Everyone has the opportunity for their voice to be heard. </li></ul>