Bridging The Digital Divide

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Understanding social media

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  • Bridging The Digital Divide

    1. 1. Bridging the Digital Divide <ul><li>Understanding Social Media </li></ul><ul><li>Leadership Raleigh </li></ul><ul><li>Cord Silverstein </li></ul><ul><li>May 5, 2009 </li></ul>
    2. 2. What is Social Media?
    3. 3. Social media is gaining steam Over half of U.S. households have broadband. 82% of active Internet users have broadband. Blogs grew from 85 mm to over 200+ mm in the last 365 days. 1 out of 8 couples married in the US last year met online. There are 200 million+ registered users of Facebook, if Facebook were a country it would be the 5th most populous, between Indonesia and Brazil.
    4. 4. Everyone is Communicating 1 out of every 5 adults will comment online 80% of all consumers read online recommendations 75% do online research before making a decision 65% of users under 35 read and find majority of their news online. 1 out of every 30 comments online is an employee discussing the company or organization they work for (Jupiter Research)
    5. 5. Welcome to Generation C Welcome to Generation C
    6. 6. 76% don’t believe organizations tell the truth in advertisements (Yankelovich 2007)
    7. 7. 68% trust other people “like themselves” up from 22% in 2003 (Edelman Trust Barometer)
    8. 8. We must find new ways to communicate and engage with our target markets.
    9. 9. Individuals have unprecedented power
    10. 10. We live in an attention economy. Lots of talking, not everyone is listening.
    11. 11. People do not want to be talked at but talked to.
    12. 12. Your Online Reputation
    13. 13. 82% of 1 st pages have blog posts
    14. 14. The Power of Social Media Case Studies
    15. 15. The Good - Name Your Dream Assignment
    16. 16. The Bad - Dunkin Donuts – Power of One Voice
    17. 17. The Ugly - Power to the People
    18. 18. Where to Start
    19. 19. Let go and gain more
    20. 20. Begin by Listening
    21. 21. Identify the influencers
    22. 22. Engage!
    23. 23. Final thoughts on social media <ul><li>Communities are the goal. Conversations are the lingua franca. </li></ul><ul><li>“ The evil that men do lives after them…” Google is the memory. </li></ul><ul><li>We live in very exciting times. </li></ul><ul><li>Everyone has the opportunity for their voice to be heard. </li></ul>
    24. 24. Thank you! Questions? [email_address] twitter.com/cord

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